Hill Web Creations: Digital Marketing, SEM, SEO

Creating healthcare content that meets Google’s stringent E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines requires a meticulous and collaborative process. Successful content marketing in the healthcare niche requires an approach that ensures that every piece of content is accurate, reliable, and valuable to the reader. This article provides a format that clarifies the responsibilities of […]

Duplicate Content? Stand Out Instead: A New Writer’s Guide to Value-Driven Content Don’t write invisible content! Here’s a new writer’s guide to avoiding duplication and writing added-value articles instead. Welcome to content writing! It’s an exciting field, but there’s a common trap that many new writers fall into creating content that’s too similar to what’s […]

Factual Content: Elevating Your Content Strategy for AI Search In a world flooded with information, how can you ensure your content is trusted? The answer lies in factual accuracy. Learn why this marketing strategy is important updating your content marketing strategy for 2025. When you publish content, your reputation depends on how trusted your statements […]

Physician Schema Markup Highlights Healthcare Professionals and Networks For many, frustration with the American healthcare system starts when with the first step: finding the right physician. This type of healthcare schema markup can powerfully showcase your physicians’ and provider’s expertise and help potential patients find them online. It can include specific medical information for query […]

Huge Change to Google’s HowTo and FAQ Rich Results Google announces reducing the visibility of HowTo and FAQ rich results in search. The August 8, 2023 announcement shocked many SEOs. However, we already see “Ask a follow up” question in the beta version of Google’s Search Generative Experience (SGE). Knowing the SGE may fully roll […]

Is SEO Vital for Small Businesses in the 2020s? Is SEO Worth the Time, Effort and Dollars for Small Businesses in the 2020’s? The answer is in the quality of your SEO. Marketing trends, algorithms, what users want, and technology are moving at breakneck speed. Human behavior is largely unpredictable. What it takes to have […]