The study of semantics in SEO encompasses the study of reference, meaning, or truth and how to convey these concepts. The term can be used to refer to subfields of several distinct disciplines, including philosophy, linguistics, and computer science. But for us, we will focus on meaning within your web page’s content.
The Anatomy of a “Skill” in the AI Era: Navigating Google’s Overlapping Terminology By Jeannie M. Hill The term “skill” is surfacing more often across several distinct concepts within Google’s ecosystem, leading to potential ambiguity. I have sought to understand this overlapping terminology due to shared nomenclature for fundamentally different functionalities. Today’s successful digital marketers […]
The Evolution of Web Traffic and AI Agents Written by Jeannie M. Hill and video created by NotebookLM | Updated 9.11.2026 The New Era of AI-Driven Web Traffic: For over two decades, businesses have built their digital presence with one primary audience in mind: humans. I started out over twenty years ago, creating visually stunning […]
From Website to Knowledge Graph: Building Your Brand Hub There’s a massive shift in a website’s power. AI search levels the competitive arena between small and large companies. Previously, small business websites faced a disadvantage in Search. Even with the best product or service in your niche, competing with big brands may feel like a […]
Tips for Optimizing Content For AI Overviews Learn which AIOs are worth targeting and how to accomplish this as search and SEO are evolving. AI Overviews (formerly Search Generative Experience) is how Google is integrating generative AI features into the search experience. Websites that successfully optimize value-added content to current search behavior paterns gain more […]
How SEO Schema Helps Solve Disambiguation Schema markup can give websites advantages well beyond rich results by clarifying what you say and your content’s context. Schema markup is a great way to overcome brand and content ambiguity challenges by providing additional information and context for your entities. Where statements in your content could be taken one […]
How to Select the Best Article Schema Type Select from a few Article structure data types to best explain your web page and extended it with schema.org types and properties. Article schema data points help build a knowledge rich environment in your Web of Data. Correctly deployed extensible markup for maximum impact also helps your […]
What is JSON? JSON Schema is a machine-readable vocabulary that you can use to annotate and validate JSON documents. JSON ( ), or JavaScript Object Notation, is an open standard format that uses human-readable text to transmit data objects consisting of attribute-value pairs. It is used primarily to transmit data between a server and a […]
What is “Ask a Follow Up” Question in Google’s SGE? By Jeannie M. Hill | Updated 2.5.2026 Within Google’s new AI-powered Search Generative Experience (SGE), new Question Answering SERPs are emerging; like “Ask a follow up”. It just takes a click on the “Ask a follow up” button or on one of the suggested next […]
History of “People Also Search For” in Google Search Google is continuously testing numerous designs of the “People Also Search For” (PASF) feature and has been working on them in both desktop and mobile results for years. We see more revisions and expansions as Google’s Generative AI Answer capabilities evolve. This article covers the history […]
How to Avoid Schema Markup Drift A site schema.org ontology needs to be consistent to avoid risks of ineffective structured data implementation increase. Google structure data updates occur quite often. This is not under your control. Staying current may mean keeping your products findable or even helping you avoid a manual penalty. Creating high-quality content […]
Assessing the Pros and Cons of Structured Data Implementation In today’s era of the semantic web, understanding the pros and cons of implementing structured data ican give businesses a lead advantage. Many SEOs are passionate about the power of implementing structured data (SD) but need help with convincing executives to implement it. This article and […]
What is Semantic Search & Why It Matters for SEO By Jeannie Hill | Updated 2.7.2026 Businesses can provide more value to their target audience’s needs by using modern semantic search techniques. Based on my 15+ years of SEO data analysis, this article intends to help businesses transition from keyword-centric to intent-centric marketing. Table of […]
Schema and its Role in Modern Semantic Search Schema helps your website stand out in Google search results. Imagine your business listing showing star ratings, question answers, or product prices directly in the search results – that’s what schema can do. This makes people more likely to click on your listing instead of a competitor’s. […]
Understanding Searches Better Using BERT, MUM, and NLP Due to BERT, Natural Language Processing (NLP) is the new must-have ingredient in every mobile SEO campaign. You may have heard the proverb “your words determine your destiny”. Likewise, in Search Marketing, how we use words on a page matters. Google’s BERT offers insights on its organization […]
Google Dataset Search: How to use Dataset Schema for Queries Updated 3.2.2023 With the expanding quantities of digital data, search marketing strategists face a growing need to make sense out of the data. Many advanced database applications are beginning to support Google Database Search. As well, SEO’s have new reports added to the Google Search […]
How to Define Your Search Marketing Strategies for a Site Redesign Updated 1.3.2025 Experience tells us that high-level strategic thinking, research, and search marketing pre-planning is of particular importance before ever building websites or embarking on a re-design. Results-driven Website redesigns that begin with proven search marketing strategies have happier clients in the end. First, […]
Search Intent is Reshaping Consumer Journey Mapping Updated 6.20.2024 Digital marketing changes most when it comes to the marketing funnel and purchase journey. Today, nothing more powerful than search intent. Consumers have moved past a linear path from awareness to consideration to purchase. They are distilling and broadening their purchase process in unique and unpredictable […]
How to use Informational Long-Tail Keywords To Drive Web Traffic Updated 7.16.2025 Updated SEO tactics that target and marking up possible long-tail keyword phrases will help your website gain better visibility in search results where you want it most. Use them for a better way to connect with potential buyers. Search marketers are asking themselves […]
How Contextual Ontologies and Taxonomies Form the Base of Good UX Design Written by Jeannie M. Hill | Updated 4.6.2026 How to Build A Website UX Structure That Offers a Great Shopper’s Experience SEO and UX design must flow togethr for excellent mobile users experiences and mobile search. Customer journey maps and user flows have […]
How to Use a Structured Approach in Web Content Creation for User Conceptual Search By Jeannie Hill | Updated 12.19.2025 Semantically structured web pages offering a structured approach to your content creation using Natural Language Processing for site optimization can benefit from predictive data and semantic search mapping to produce excellent results in user conceptual […]
How You Can Benefit From Semantic Search Updated 3.5.2023 Semantic enrichment gives data more meaning, making it more easily discoverable by both users and search engines. Semantic search is changing the way digital marketing should be performed; gain the benefits of semantic search today! Google means to be an “Answer Engine,” trying to provide those […]
Shoud you Use Latent Semantic Indexing Keywords in Web Content? Updated 6.5.2023 How businesses use keywords to write effective web content to add value to users conducting Internet searches has vastly changed. Breakthrough “semantic search” tactics are already doing a summersault on many Google™’s search results. If you want visibility online, yesterday’s SEO techniques won’t […]
How Google Predictive Search Answers What Internet Users Want Updated 1.24.2022 Connect with Internet Users of any age, anywhere & anytime of day. Search Engine Result Pages (SERPs) predicted by computer algorithms based on searches from previous users, offer better answers to Internet search queries. GoogleBot continually gets even smarter when matching specific search queries […]