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Hill Web Creations LLC
Customer-Centric Engagement Strategies

Customer-Centric Engagement Strategies for User-focused Content

Jeannie Hill
Analytics, Digital Marketing, SEO
User-Engagement Strategies that Drive Customer-Centric Marketing Rapidly evolving consumer requirements and search engines’ intense dedication to producing trusted answers that meet search intent, means that businesses are forced to get laser-focused on what users want and how they make buying decisions. It is all about meeting the customer’s needs. This article will answer how you…
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Why SEO Should Hub Your Social Media Marketing

SEO Social Media Marketing Strategies

Jeannie Hill
Digital Marketing, SEO
Why SEO Hubs Social Media Marketing: Advanced Social Strategies Your social media marketing strategy is the backbone to scheduling standout content that people on social media platforms want to engage with. More recently, social and retail are merging with the vast expanse of new ‘buy now’ functionality in social content. Social media needs to be…
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How to create Google Posts and schedule them

Create Google Posts to Win More Clicks and Sales

Jeannie Hill
Google, SEO
How to create Google Posts and Schedule Them to Win Clicks and Sales A recent and exciting development for your Google My Business Listing is Google’s new Posts feature. This helps Google My Business users to better manage what information is added in your SERP sidebar. And here we mean going well past the location,…
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How to Use Google's Questions and Answer Feature

The Transition to Google’s Answer Engine

Jeannie Hill
SEO
How to Use Google’s Question and Answer Feature The Transition to the Google Answer Engine: People using the Internet want to find answers to their questions as fast as possible. When trying to sell your products, it’s critical to prepare for prospective buyer questions. Google answer engine optimization is revolutionizing search. Users want the answer,…
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Is SEO Effective? Results-Driven Search Marketing Trends in 2018

Is SEO Effective? 12 Changes in SEO Best Practices

Jeannie Hill
Digital Marketing, SEO
Is SEO Effective? Results-Driven Search Marketing Trends in 2018 SEO and SEM specialists continually refine their SEO techniques to provide improvements in user engagement and find that SEO is the Gift that Keeps Giving! Search Engine Optimization (SEO) is another angle and effective method to try and increase brand awareness and relevant traffic on your…
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Content Strategies for 2018 - Reaching the Right Customer

Content Marketing that Incorporates a Mobile Strategy for 2018

Jeannie Hill
Digital Marketing, Mobile Advertising, SEO
How to Create the Best Content Marketing Mobile Strategy to Reach Ideal Clients Businesses cluing into the importance of high quality, niche-targeted content ideal for mobile audiences, find that their content marketing strategies are paying off. Unlike some marketing strategies that target a broad range of likely customers, niche marketing focuses on a specific segment…
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Google Assistant Directory Page Setup for Personalized Search

Google Assistant Directory Page Setup for Personalized Search

Jeannie Hill
Google, Mobile Advertising, SEO, Voice Search
How to Personalize your Google Assistant Directory Page With the rise of voice search, personalizing your own Google Assistant Directory Page and early adoption of this structured-data powered content is allowing publishers to claim their brand new Google Actions page in the Assistant directory. Given the exploding number of ways to use the user-savvy Assistant…
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Google Maps Marketing to Promote Your Business

Google Maps Marketing to Promote Your Business

Jeannie Hill
Google, SEO
How to Use Google Maps Marketing to Promote Your Minneapolis Business Learn how to create a powerful Google Maps Marketing Strategy and use it in your marketing arsenal. From optimizing your Google My Business Listing to adding compelling images, business promotions, and responding to client reviews, you can boost sales. Start with location-rich content. We…
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How to use Informational Long-Tail Keywords To Drive Web Traffic

How to use Informational Long Tail Keywords

Jeannie Hill
Semantic, SEO
How to use Informational Long-Tail Keywords To Drive Web Traffic Updated SEO tactics that target and marking up possible long-tail keyword phrases will help your website gain better visibility in search results where you want it most. Use them for a better way to connect with potential buyers. Search marketers are asking themselves if long…
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How to Improve Your Mobile Search Results

How to Improve Your Mobile Search Results

Jeannie Hill
Mobile Advertising, SEO
How to Improve Your Mobile Search Results The mobile web is favored by users and of strategic importance to Google’s AMP initiative and our explosive world of Native Apps. More individuals are leaning first on their mobile devices to conduct search queries. This creates a huge need to improve your mobile search results and rankings…
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Google's new Search Console Index Coverage Report

Indexing your Website Faster

Jeannie Hill
SEO, Structured Data
Indexing your Website Faster with the Google Index Coverage Fixing Report With Google improving our ability to use live testing for Technical SEO fixes, and its shortened wait time for re-crawling web pages submitted to be re-indexed, you can respond to user preferences faster. All four leading search engines, Google, Bing, Yahoo and Yandex, are…
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Fix Product Markup to Avoid Google Manual Actions

Fix Product Markup to Avoid Google Manual Actions

Jeannie Hill
Google, Schema, Structured Data
How to Test & Fix Product Markup to Avoid Google Manual Actions Web search today is focused on product information extraction, personalized searches, and customized knowledge data mining techniques that leverage schema markup implementation for better visibility in search engine results pages (SERPs). Google may deem incorrectly implemented markup as an effort to mislead site…
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auditing website tracking pixels ensures hearing what customers want

Auditing Tracking Pixels Reveals What Customers Want

Jeannie Hill
Analytics, Audits
How to Audit Your Website When Tracking Pixels Go Awry Auditing website tracking pixels begins with running a Tag Inspector scan to ensure correct website tag implementation. Being passionate about helping a business increase their online revenue, we love great conversations about how each aspect of your website impacts search. That includes how your pixel…
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Apply Machine Learning Insights to PPC Multi-touch Attribution Models

Apply Machine Learning Insights to PPC Multi-touch Attribution Models

Jeannie Hill
AdWords, Digital Marketing, Machine Learning
Applying Machine Learning to Multi-Touch Attribution Models Your new media marketing planner may well incorporate machine learning to optimize multi-touch attribution models used in PPC advertising in 2019. Tomorrow’s successful digital marketing agencies more likely will be those that can leverage data and apply insights from machine learning to optimize multi-touch attribution models. The insights…
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s SEO Vital for Small Businesses to Win New Online Customers?

Is SEO Vital to Small Businesses for Winning New Customers?

Jeannie Hill
SEO
Is SEO Vital for Small Businesses to Win New Online Customers? QUESTION: Is SEO Worth the Time, Effort and Dollars for Small Businesses in 2017? The answer is in the quality of your SEO. Marketing trends, algorithms, what users want, and technology are moving at breakneck speed. Human behavior is largely unpredictable. What it takes…
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Optimize Your GMB Listing to Gain Increased Traffic by Adding Attributes

Optimize Your GMB Listing to Gain Increased Traffic

Jeannie Hill
Google, SEO
How to Create a Google Business Listing that Increases Local In-Store Foot Traffic Your Google My Business Listing is a core aspect of local search optimization. Google offers this opportunity free of charge; you just need it set up correctly and monitor it for opportunities to improve. Tips to optimize your GMB Listing to gain…
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How to Use a Structured Approach in Web Content Creation for User Conceptual Search

Structured Approach in Web Content Creation for User Conceptual Search

Jeannie Hill
SEO, Structured Data
How to Use a Structured Approach in Web Content Creation for User Conceptual Search Semantically structured web pages offering a structured approach to your content creation using Natural Language Processing for site optimization can benefit from predictive data and semantic search mapping to produce excellent results in user conceptual search. Concept search gives relevant and…
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How to improve your web pages load speed on mobile devices.

Google AMP Offers Best Mobile Page Speed

Jeannie Hill
Google, Mobile Advertising
Faster Mobile Page Speed and Load Time is the Essence of Accelerated Mobile Pages Both young and seasoned mobile shoppers have high expectations today for a fast and quality mobile experience. We live in a mobile-first world where mobile page speed is key! Mobile users are looking for a great user experience – which starts…
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How to Obtain Google Answer Boxes in Search

How to Obtain Google Answer Boxes in Search

Jeannie Hill
Rich Snippets
How to Provide Answers Visible in the Google Quick Answer Box Search Results We are seeing a substantial rise in the number of Quick Answer Boxes served up by Google in search engine result pages (SERPs). This is about answering the user intent faster and is changing the scope of what defines SEO. Google Answer…
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2017 SEO Techniques To Engage Site Visitors by Using Artificial Intelligence

SEO Techniques Engage Site Visitors by Using Artificial Intelligence

Jeannie Hill
Artificial Intelligence, SEO
2016 SEO Techniques To Engage Site Visitors by Using Artificial Intelligence News of Google’s RankBrain, the new artificial intelligence machine learning algorithm that is the latest and trendiest from Mountain View, California is changing SEO’s future. Learn how using Artificial Intelligence can improve your web ontologies structure and site rankings. This necessitates a fresh look…
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Google Search Console and its Top Beginner SEO Tools

Google Search Console and its Top Beginner SEO Tools

Jeannie Hill
Google, SEO
How to Use the Google Search Console to Complete SEO Tasks Is Your Website Highly Optimized to Welcome Visitors with Open Arms? The Google Search Console is provided to businesses free and has a wealth of tools that help decipher site ranking updates. Most SEO and SEM professionals have a whole pack of tools they…
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Tips to manage your Google Business Reviews

How to Manage Google Business Reviews

Jeannie Hill
Google, Reviews
Improved Ways to Manage Google Business Reviews Mobile ease in Getting Google Business Reviews: As digital expands its reach, users are depending on personal reviews that boost business credibility more often when making buying decisions. The mobile revolution has amplified and accelerated the power of online reviews. Having a significant number of favorable reviews is…
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10 Advanced AdWords Tips for Remarketing Campaigns

10 Advanced AdWords Tips for Remarketing Campaigns

Jeannie Hill
AdWords
Creative AdWords Remarketing Campaign Tips for Advanced Marketers With AdWords managed adverting, you have to work deeper to discover the real gems. Remarketing involves an ongoing process of testing and campaign optimization. Be heard by the right audience to maximize remarketing campaigns. It provides timely touch points to drive the right customers to the right…
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How to Gain a Quality Backlinks Profile to Build Domain Authority

Gain Authoritative site Backlink to Build Domain Authority

Jeannie Hill
Link Building, SEO
QUESTION: Is a Healthy Backlink Profile Critical to Build Domain Authority? ANSWER: It is hard to win sufficient exposure in search results before your business gains a high enough Google TrustRank. Every site needs authoritative site backlinks. There are many factors that directly influence a site’s Google authority including the domain, quantity and quality of…
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What are latent semantic indexing keywords

Latent Semantic Indexing Keywords in Web Content

Jeannie Hill
Semantic, SEO
How to Use Latent Semantic Indexing Keywords in Web Content How businesses use keywords to write effective web content to add value to users conducting Internet searches has vastly changed. Breakthrough “semantic search” tactics are already doing a summersault on many Google™’s search results. If you want visibility online, yesterday’s SEO techniques won’t make it…
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Internet Users Privacy Impacts Google Analytics Not-Set Data

Internet Users Privacy Impacts Google Analytics Not-Set

Jeannie Hill
Analytics, Google
Internet Users Privacy Impacts Google Analytics Not-Set Data In Quarter 4 of 2015, you may have heard the clamor by numerous Minneapolis digital experts and nation SEO’s who found a larger portion of their data shift to “not set” in Google Analytics Search Engine Optimization Report. User Privacy Choices Drives Increase in Google Analytics not…
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How to Double AdWords Conversion Rates and Business

How to Double AdWords Conversion Rates and Business

Jeannie Hill
AdWords
How to Double AdWords Conversion Rates and Business Learn why you’re pursuing conversion rate optimization incorrectly if it is not bringing you extra business! Your AdWords campaign may be driven by a goal to generate leads, retarget to past site visitors, or to sell eCommerce products; in every scenario, you most likely have a competitor…
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Organic SEO Campaign Metrics Gained from Google Analytics Queries Report

Google Analytics Search Engine Optimization Reports

Jeannie Hill
Analytics, Google, SEO
Google Analytics Search Engine Optimization Reports For SEM Experts Casey Carey, Director of Google Analytics Marketing just announced the new Google Analytics 360 Suite. Available at the enterprise level, it is ideal for A/B testing allowing search engine optimization of the user experience and has behavioral targeting capabilities enabling SEO personalization on AMP pages. Whether…
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Schema Markup Website Audits

Schema Markup Website Audits

Jeannie Hill
Audits, Schema
Schema Markup Website Audits As our Minneapolis digital marketing services evolve more into the Semantic Web, we can help your business engaging Google Schema Mark-up data to improve your site’s visibility. By conducting a Schema Markup Audit, you can discover new ways to integrate website semantics and avoid penalties. Schema markup website audits can bring…
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Ad Targeting Boosts Google Paid Search Ad

Ad Targeting Boosts Google Paid Search Ads

Jeannie Hill
AdWords
Ad Targeting Boosts Google Paid Search Ads AdWords digital marketing encompasses fascinating ways to gain rich data for ad targeting options so businesses can laser-target the exact consumer you want to reach. If you believe you should have higher conversion levels from your PPC advertising, your ads may be serving up to too broad an…
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How AdWords Profit-driven Marketing Works

How AdWords Profit-driven Marketing Works

Jeannie Hill
AdWords
How AdWords Profit-driven Marketing Works All businesses spending advertising dollars on AdWords share typically interested in one goal: Profit. That needs a profit-driven marketer who knows what the goal actually looks like, your profits now, what profits can be, and how to optimize your AdWords campaign(s) to get there. Marketers must strike a balance between…
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Minneapolis Local SEO Optimization Services

Minneapolis MN Local SEO Optimization Services

Jeannie Hill
Digital Marketing, SEO
Minneapolis Local SEO Optimization Services for Businesses in the Twin Cities Potential Minneapolis customers are searching for your Twin Cities business online. You can be found online with Minneapolis local SEO optimization. You can ignite digital connections to make it happen with local search optimization to meet demands of your local clientele. Can Shoppers find…
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How Google Crawls your Website

How Google Crawls Your Website and Indexes

Jeannie Hill
Google, SEO
How Google Crawls your Website’s AMP pages, JavaScript and AJAX A huge “step” forward in how Google “crawls” Ajax content! Google is the best in the world at crawling content within JavaScript and AJAX. However, they are still perfecting it. Do you find it’s a battleground getting your site crawled? Google has changed its way…
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Google Algorithm Updates Impact SEO Tactics

Google Algorithm Updates Impact SEO Tactics

Jeannie Hill
Google
Google Algorithm Updates Impact SEO Tactics Google’s next algorithm update is more about “them” and less about “you”. The search giant recognizes that when marketing shouts about the business itself, it isn’t as user friendly. Marketers are closing watching for the latest Google Algorithm updates to Panda. What we do know, is that Google is…
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Google predictive search connecting users to relevant content

Predictive Search Can Match Search Queries to User Intent

Jeannie Hill
Google, Semantic, SEO
How Google Predictive Search Answers What Internet Users Want Connect with Internet Users of any age, anywhere & anytime of day. Search Engine Result Pages (SERPs) predicted by computer algorithms based on searches from previous users, offer better answers to Internet search queries. GoogleBot continually gets even smarter when resolving both paid PPC advertising and…
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16 top AdWords Optimization Tips for Beginners and Marketers looking for a refresher

16 Effective AdWords Optimization Tips to Start Advertising

Jeannie Hill
AdWords, Digital Marketing, E-Commerce
16 Effective AdWords Optimization Tips for Beginners to Jump Into PPC Increasing your conversion rates is possible with our 16 effective AdWords optimization tips for beginners. You may be able to maximize the digital visibility of your marketing, double your AdWords conversion rates, and drive more qualified customers to your website without increasing costs. Win…
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MN Search Summit Empowers SEM Experts

MN Search Summit 2015 Empowers SEM Experts

Jeannie Hill
Analytics, SEO
MN Search Summit 2015 Helps SEM Experts Learn Top Google Analytics Tactics The MNSearch Summit is the event to attend when you want to learn all things SEO and Google Analytics related from the industry’s best speakers. Our MnSearch Summit is a one-day marketing conference that draws national SEO and SEM experts together for an…
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Online Reviews Establish Business Credibility and Boost New Sales

Online Reviews Help Build Business Credibility and Trust

Jeannie Hill
Reviews
Online Reviews Establish Business Credibility Businesses that have wrangled with how to manage reviews to establish business credibility are thrilled to learn that the process just became easier. When you complete a service or sell a product to digital shoppers, always ask your clientele, “Please tell me how I am doing leaving a review.” More…
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Benefits From Your SEO Progress Report

Benefits From Your SEO Progress Report

Jeannie Hill
SEO
Getting More Benefits From Your SEO Progress Report Since Search Engine Optimization SEO and user’s respond to continues to change, the way we report on SEO and website lead conversions must change too. The are many benefits from your SEO Progress Report that you will come to lean on to know if your site’s SEO…
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12 Key Types of Website Audits and Strategic Mapping

10 Key Types of Website Audits and Strategic Mapping

Jeannie Hill
Audits, SEO
10 Key Types of Website Audits and Strategic Mapping Your business website is live and driving revenue, but you want more lead conversions. The next step every business website owner should engage in is a set of in-depth audits that will result in clear action plans to improve search engine optimization. Investing in a professional…
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Minneapolis Digital Services for Lead Generation

B2B Minneapolis Digital Services for Lead Generation

Jeannie Hill
Digital Marketing
B2B Minneapolis Digital Services for Online Lead Generation Online lead generation will put the wind in your sales for new selling opportunities by converting site visitors to potential clients. Well optimized web content opens the door to much more than increasing visits and clicks. Our digital marketing team optimizes a website by converting web pages…
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How to Take Advantage of the Best Features of Google Plus collections

Utilize the Best Features of Google Plus

Jeannie Hill
Google
How to Take Advantage of the Best Features of Google Plus By simply creating a Google+ profile, your business is claiming additional high-value real estate on the Google search result page for your brand name. Due to the simple fact that this is a Google product, you gain a search result that is beautifully optimized…
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Privacy Preference Center

    Consent Management

    Understanding GDPR Compliance

    Our approach: We have always treated your data and your privacy with respect and are committed to doing so ongoing. We hold that increased transparency and more mindful consideration of what data is collected and why will benefit the industry overall. We welcome updating our site in ways that encourage better transparency that site visitors what and seek to build long-term and trusted relationships.

    Seeking to be compliant with the new GDPR requirements, we have updated this Privacy Policy and how we use personal data to meet the most recent guidance from the Information Commissioner’s Office (ICO).

    The data types that we collect about you

    * Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

    We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

    * Identity Data includes: first name, last name, username or similar identifier, title, photos or other images.

    * Contact Data includes: billing address, delivery address, email address and telephone numbers, and any social media accounts used to contact us.

    * Financial Data: At this time we do not take online payments. Which means that your financial data such as bank account and payment card details are not recorded or stored.

    * Transaction Data includes: details about payments to and from you and other details of products and services you have ordered or commissioned from us.

    * Technical Data includes: internet protocol (IP) address, your login data, browser type and version, time zone setting and geolocation, browser plug-in types and versions, operating system and platform and other technology on the devices you chose to use to access this website.

    * Profile Data includes: any username and password to access our systems, commissions, requests, or orders made by you, your interests, preferences, feedback, comments and survey responses.

    * Usage Data includes: information about how you use our site, products, informational content, and services.

    * Marketing and Communications Data includes: your chosen preferences in receiving marketing messages from us and any third parties disclosed to you and your communication preferences.

    * We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose to serve you better. Aggregated Data may be derived from your personal data but is not classified as personal data in law as this data does not directly or indirectly disclose your identity.

    Hill Web does not accrue any Special Categories of Personal Data about you or any information as to criminal convictions and offenses.

    How we use your personal data

    We make every effort to only use your personal data as pertains to the law. Most commonly, we will use your personal data in the following circumstances:

    Where we need to perform the contract services that we are about to enter into or have already entered into with you or with a Customer.

    Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override the same interests.

    Where we need to comply with a legal or regulatory obligation.

    Generally, we don't depend on consent as a legal basis for processing your personal data other than when sending you marketing or third-party direct marketing communications via email or text message. You have the right to withdraw consent to marketing communications at any time by contacting Hill Web Creations or by stating your preference to ‘unsubscribe’ in any communication you receive from us.

    Both benefits and risks in any auctioning process exist in paid search, notably, click fraud. We take commercially reasonable steps to monitor our paid ad placements so that don’t fall prey to the risks of click fraud and work to prevent it where we can possibly do so per client agreement.

    We do not rely on user-generated content (UGC) for creating our articles and posts. However, we do allow people to post their own reviews and comments in their own words. We do not endorse any person or brand that may have commented or be shown in a published image on our site, an off-site article, or in social media. Many times a photographer is unknown; we respect image copyrights and seek clearances when possible and within our knowledge per posted source requests.

    Some content or web applications, including advertisements, on the Website, are provided by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may by using cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you on our website. The information they collect may be related with your personal information or they may collect data, including personal information, about your online actions over time and across different websites and other online services. They may apply this information to afford you with interest-based (behavioral) advertising or other targeted content.

    We do not control any third parties’ tracking technologies engaged to help you or how they may be used. If you have any questions or comments about such advertisements or other targeted content, you should contact the responsible provider directly.


    If you choose not to provide personal information

    Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our business services). In such a scenario, we may have to cancel an order or service you have with us but we will notify you if this comes up.

    Overview of Your Rights under GDPR

    Under the GDPR, you have:
    * the right to request access to, deletion of or correction of, your personal data held by this site;
    * the right to complain to a supervisory authority;
    * be informed of what data processing is taking place;
    * the right to restrict processing;
    * the right to data portability;
    * object to the processing of your personal data;
    * rights with respect to automated decision-making and profiling.

    Definitions to Assist Your Understanding of the GDPR

    For the purposes of the Clauses:
    (a) 'personal data', 'special categories of data', 'process/processing', 'controller', 'processor', 'data subject' and 'supervisory authority' shall have the same meaning as in Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 on the protection of individuals with regard to the processing of personal data and on the free movement of such data; [If these Clauses are governed by a law which extends the protection of data protection laws to corporate persons, the words “except that, if these Clauses govern a transfer of data relating to identified or identifiable corporate (as well as natural) persons, the definition of "personal data" is expanded to include those data” are added.]
    (b) 'the data exporter' means the controller who transfers the personal data;
    (c) 'the data importer' means the processor who agrees to receive from the data exporter personal data intended for processing on his behalf after the transfer in accordance with his instructions and the terms of the Clauses and who is not subject to a third country's system ensuring adequate protection within the meaning of Article 25(1) of Directive 95/46/EC; [If these Clauses are not governed by the law of a Member State, the words "and who is not subject to a third country's system ensuring adequate protection within the meaning of Article 25(1) of Directive 95/46/EC" are deleted.]
    (d) 'the subprocessor' means any processor engaged by the data importer or by any other subprocessor of the data importer who agrees to receive from the data importer or from any other subprocessor of the data importer personal data exclusively intended for processing activities to be carried out on behalf of the data exporter after the transfer in accordance with his instructions, the terms of the Clauses and the terms of the written subcontract;
    (e) 'the applicable data protection law' means the legislation protecting the fundamental rights and freedoms of individuals and, in particular, their right to privacy with respect to the processing of personal data applicable to a data controller in the Member State in which the data exporter is established;
    (f) 'technical and organizational security measures' means those measures aimed at protecting personal data against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access, in particular where the processing involves the transmission of data over a network, and against all other unlawful forms of processing.

    To enforce any of your foregoing rights or if you have additional questions about Our Site or this Privacy Policy, please contact us using the details set out in below. Remember, you can use the controls we highlight in our updated policy to limit the information we collect about you or how we use it. You have the final word as to whether and how we process your personal data.

    We know that people who read our site place their trust in us and we will continue working to earn it. Feel free to email us your feedback at jeannie@hillwebcreations.com.

    Thank you for your trust and for partnering with Hill Web Creations!

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