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Is SEO Effective? Results-Driven Search Marketing Trends in 2018

Is SEO Effective? 12 Changes in SEO Best Practices

Jeannie Hill
Digital Marketing, SEO
Is SEO Effective? Results-Driven Search Marketing Trends in 2018 SEO and SEM specialists continually refine their SEO techniques to provide improvements in user engagement and find that SEO is the Gift that Keeps Giving! Search Engine Optimization (SEO) is another angle and effective method to try and increase brand awareness and relevant traffic on your…
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Content Strategies for 2018 - Reaching the Right Customer

Content Marketing that Incorporates a Mobile Strategy for 2018

Jeannie Hill
Digital Marketing, Mobile Advertising, SEO
How to Create the Best Content Marketing Mobile Strategy to Reach Ideal Clients Businesses cluing into the importance of high quality, niche-targeted content ideal for mobile audiences, find that their content marketing strategies are paying off. Unlike some marketing strategies that target a broad range of likely customers, niche marketing focuses on a specific segment…
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How to Personalize your Google Assistant Directory Page

Google Assistant Directory Page Setup for Personalized Search

Jeannie Hill
Google, Mobile Advertising, SEO, Voice Search
How to Personalize your Google Assistant Directory Page With the rise of voice search, personalizing your own Google Assistant Directory Page and early adoption of this structured-data powered content is allowing publishers to claim their brand new Google Actions page in the Assistant directory. Given the exploding number of ways to use the user-savvy Assistant…
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Google Maps Marketing to Promote Your Business

Google Maps Marketing to Promote Your Business

Jeannie Hill
Google, SEO
How to Use Google Maps Marketing to Promote Your Minneapolis Business Learn how to create a powerful Google Maps Marketing Strategy and use it in your marketing arsenal. From optimizing your Google My Business Listing to adding compelling images, business promotions, and responding to client reviews, you can boost sales. Start with location-rich content. We…
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How to use Informational Long Tail Keywords

How to use Informational Long Tail Keywords

Jeannie Hill
Semantic, SEO
How to use Informational Long-Tail Keywords To Drive Web Traffic Updated SEO tactics that target and marking up possible long-tail keyword phrases will help your website gain better visibility in search results where you want it most. Use them for a better way to connect with potential buyers. Search marketers are asking themselves if long…
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How to Improve Your Mobile Search Results

How to Improve Your Mobile Search Results

Jeannie Hill
Mobile Advertising, SEO
How to Improve Your Mobile Search Results The mobile web is favored by users and of strategic importance to Google’s AMP initiative and our explosive world of Native Apps. More individuals are leaning first on their mobile devices to conduct search queries. This creates a huge need to improve your mobile search results and rankings…
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Google's new Search Console Index Coverage Report

Indexing your Website Faster

Jeannie Hill
SEO, Structured Data
Indexing your Website Faster with the Google Index Coverage Fixing Report With Google improving our ability to use live testing for Technical SEO fixes, and its shortened wait time for re-crawling web pages submitted to be re-indexed, you can respond to user preferences faster. All four leading search engines, Google, Bing, Yahoo and Yandex, are…
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How to Conduct Deep Learning Optimization

How to Conduct Deep Learning Optimization

Jeannie Hill
SEO
How to Conduct Deep Learning Optimization to Meet User Intent To align with where search trends in deep learning, start by having a user-focused approach to what should be on your web pages. Artificial Intelligence and deep learning are quickly changing how industries like healthcare and financial services are successful in the online space. Deep…
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Fix Product Markup to Avoid Google Manual Actions

Fix Product Markup to Avoid Google Manual Actions

Jeannie Hill
Google, Schema, Structured Data
How to Test & Fix Product Markup to Avoid Google Manual Actions Web search today is focused on product information extraction, personalized searches, and customized knowledge data mining techniques that leverage schema markup implementation for better visibility in search engine results pages (SERPs). Google may deem incorrectly implemented markup as an effort to mislead site…
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auditing website tracking pixels ensures hearing what customers want

Auditing Tracking Pixels Reveals What Customers Want

Jeannie Hill
Analytics, Audits
How to Audit Your Website When Tracking Pixels Go Awry Auditing website tracking pixels begins with running a Tag Inspector scan to ensure correct website tag implementation. Being passionate about helping a business increase their online revenue, we love great conversations about how each aspect of your website impacts search. That includes how your pixel…
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Applying Machine Learning to Optimize PPC Multi-Touch Attribution Models

Apply Machine Learning Insights to PPC Multi-touch Attribution Models

Jeannie Hill
AdWords, Digital Marketing, Machine Learning
Applying Machine Learning to Multi-Touch Attribution Models Your new media marketing planner may well incorporate machine learning to optimize multi-touch attribution models used in PPC advertising in 2017. Tomorrow’s successful digital marketing agencies more likely will be those that can leverage data and apply insights from machine learning to optimize multi-touch attribution models. The insights…
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How to Read your Google Search Console Rich Cards Report

Google Rich Cards Report to Gain Fully Enhanced Cards

Jeannie Hill
Google, SEO, Structured Data
How to Read your Google Search Console Rich Cards Report This year Google revamped its Rich Snippets feature called Rich Cards into three groupings: “Invalid Cards”, “Enhanceable Cards” and “Fully Enhanced Cards”. This ability to identify critical errors in your site's cards helps SEO professionals to know right where to begin. The Google Search Console…
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Why Indepth Articles with Long-Form Content are Winning Online

Why Indepth Articles with Long-Form Content are Winning Online

Jeannie Hill
SEO
Why In-depth Articles with Long-Form Content are Winning The effectiveness of long-form content articles depends much on the context. The purpose of writing is to provoke thought, discussion, and actions that lead to online sales – not to preach or bore. Today, the insanely hugely successful article is often times one with a word count…
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Does SEO help small businesses win new customers?

Is SEO Vital to Small Businesses for Winning New Customers?

Jeannie Hill
SEO
Is SEO Vital for Small Businesses to Win New Online Customers? QUESTION: Is SEO Worth the Time, Effort and Dollars for Small Businesses in 2017? The answer is in the quality of your SEO. Marketing trends, algorithms, what users want, and technology are moving at breakneck speed. Human behavior is largely unpredictable. What it takes…
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Optimize Your GMB Listing to Gain Increased Traffic

Optimize Your GMB Listing to Gain Increased Traffic

Jeannie Hill
Google, SEO
How to Create a Google Business Listing that Increases Local In-Store Foot Traffic Your Google My Business Listing is a core aspect of local search optimization. Google offers this opportunity free of charge; you just need it set up correctly and monitor it for opportunities to improve. Tips to optimize your GMB Listing to gain…
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How to Use a Structured Approach in Web Content Creation for User Conceptual Search

Structured Approach in Web Content Creation for User Conceptual Search

Jeannie Hill
SEO, Structured Data
How to Use a Structured Approach in Web Content Creation for User Conceptual Search Semantically structured web pages offering a structured approach to your content creation using Natural Language Processing for site optimization can benefit from predictive data and semantic search mapping to produce excellent results in user conceptual search. Your business decisions around the…
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Google AMP pages are faster than responsive design

Google AMP Offers Best Mobile Page Speed

Jeannie Hill
Google, Mobile Advertising
Faster Mobile Page Speed and Load Time is the Essence of Accelerated Mobile Pages Both young and seasoned mobile shoppers have high expectations today for a fast and quality mobile experience. We live in a mobile-first world where mobile page speed is key! Mobile users are looking for a great user experience – which starts…
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How to Obtain Google Answer Boxes in Visible Search Results

How to Obtain Google Answer Boxes in Search

Jeannie Hill
Rich Snippets
How to Provide Answers Visible in the Google Quick Answer Box Search Results We are seeing a substantial rise in the number of Quick Answer Boxes served up by Google in search engine result pages (SERPs). This is about answering the user intent faster and is changing the scope of what defines SEO. Google Answer…
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2017 SEO Techniques To Engage Site Visitors by Using Artificial Intelligence

SEO Techniques Engage Site Visitors by Using Artificial Intelligence

Jeannie Hill
Artificial Intelligence, SEO
2016 SEO Techniques To Engage Site Visitors by Using Artificial Intelligence News of Google’s RankBrain, the new artificial intelligence machine learning algorithm that is the latest and trendiest from Mountain View, California is changing SEO’s future. Learn how using Artificial Intelligence can improve your web ontologies structure and site rankings. This necessitates a fresh look…
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Google Search Console and its Top Beginner SEO Tools

Google Search Console and its Top Beginner SEO Tools

Jeannie Hill
SEO
How to Use the Google Search Console to Complete SEO Tasks Is Your Website Highly Optimized to Welcome Visitors with Open Arms? The Google Search Console is provided to businesses free and has a wealth of tools that help decipher site ranking updates. Most SEO and SEM professionals have a whole pack of tools they…
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Tips to manage your Google Business Reviews

How to Manage Google Business Reviews

Jeannie Hill
Google, Reviews
Improved Ways to Manage Google Business Reviews Mobile ease in Getting Google Business Reviews: As digital expands its reach, users are depending on personal reviews that boost business credibility more often when making buying decisions. The mobile revolution has amplified and accelerated the power of online reviews. Having a significant number of favorable reviews is…
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10 Advanced AdWords Tips for Remarketing Campaigns

10 Advanced AdWords Tips for Remarketing Campaigns

Jeannie Hill
AdWords
Creative AdWords Remarketing Campaign Tips for Advanced Marketers With AdWords managed adverting, you have to work deeper to discover the real gems. Remarketing involves an ongoing process of testing and campaign optimization. Be heard by the right audience to maximize remarketing campaigns. It provides timely touch points to drive the right customers to the right…
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How to Gain a Quality Backlinks Profile to Build Domain Authority

Gain Authoritative site Backlink to Build Domain Authority

Jeannie Hill
Link Building, SEO
UESTION: Is a Healthy Backlink Profile Critical to Build Domain Authority? ANSWER: It is hard to win sufficient exposure in search results before your business gains a high enough Google TrustRank. Every site needs authoritative site backlinks. There are many factors that directly influence a site’s Google authority including the domain, quantity and quality of…
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What are latent semantic indexing keywords

Latent Semantic Indexing Keywords in Web Content

Jeannie Hill
Semantic, SEO
How to Use Latent Semantic Indexing Keywords in Web Content How businesses use keywords to write effective web content to add value to users conducting Internet searches has vastly changed. Breakthrough “semantic search” tactics are already doing a summersault on many Google™’s search results. If you want visibility online, yesterday’s SEO techniques won’t make it…
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Internet Users Privacy Impacts Google Analytics Not-Set Data

Internet Users Privacy Impacts Google Analytics Not-Set

Jeannie Hill
Analytics, Google
Internet Users Privacy Impacts Google Analytics Not-Set Data In Quarter 4 of 2015, you may have heard the clamor by numerous Minneapolis digital experts and nation SEO’s who found a larger portion of their data shift to “not set” in Google Analytics Search Engine Optimization Report. User Privacy Choices Drives Increase in Google Analytics not…
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How to Double AdWords Conversion Rates and Business

How to Double AdWords Conversion Rates and Business

Jeannie Hill
AdWords
How to Double AdWords Conversion Rates and Business Learn why you’re pursuing conversion rate optimization incorrectly if it is not bringing you extra business! Your AdWords campaign may be driven by a goal to generate leads, retarget to past site visitors, or to sell eCommerce products; in every scenario, you most likely have a competitor…
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Organic SEO Campaign Metrics Gained from Google Analytics Queries Report

Google Analytics Search Engine Optimization Reports

Jeannie Hill
Analytics, Google, SEO
Google Analytics Search Engine Optimization Reports For SEM Experts Casey Carey, Director of Google Analytics Marketing just announced the new Google Analytics 360 Suite. Available at the enterprise level, it is ideal for A/B testing allowing search engine optimization of the user experience and has behavioral targeting capabilities enabling SEO personalization on AMP pages. Whether…
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Schema Markup Website Audits

Schema Markup Website Audits

Jeannie Hill
Audits, Schema
Schema Markup Website Audits As ourMinneapolis digital marketing services evolve more into the Semantic Web, we can help your business engaging Google Schema Mark-up data to improve your site’s visibility. By conducting a Schema Markup Audit, you can discover new ways to integrate website semantics and avoid penalties. Schema markup website audits can bring shoppers…
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Ad Targeting Boosts Google Paid Search Ad

Ad Targeting Boosts Google Paid Search Ads

Jeannie Hill
AdWords
Ad Targeting Boosts Google Paid Search Ads AdWords digital marketing encompasses fascinating ways to gain rich data for ad targeting options so businesses can laser-target the exact consumer you want to reach. If you believe you should have higher conversion levels from your PPC advertising, your ads may be serving up to too broad an…
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How AdWords Profit-driven Marketing Works

How AdWords Profit-driven Marketing Works

Jeannie Hill
AdWords
How AdWords Profit-driven Marketing Works All businesses spending advertising dollars on AdWords share typically interested in one goal: Profit. That needs a profit-driven marketer who knows what the goal actually looks like, your profits now, what profits can be, and how to optimize your AdWords campaign(s) to get there. Marketers must strike a balance between…
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Minneapolis Local SEO Optimization Services

Minneapolis MN Local SEO Optimization Services

Jeannie Hill
Digital Marketing, SEO
Minneapolis Local SEO Optimization Services for Businesses in the Twin Cities Potential Minneapolis customers are searching for your Twin Cities business online. You can be found online with Minneapolis local SEO optimization. You can ignite digital connections to make it happen with local search optimization to meet demands of your local clientele. Can Shoppers find…
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How Google Crawls your Website

How Google Crawls Your Website and Indexes

Jeannie Hill
Google, SEO
How Google Crawls your Website’s AMP pages, JavaScript and AJAX A huge “step” forward in how Google “crawls” Ajax content! Google is the best in the world at crawling content within JavaScript and AJAX. However, they are still perfecting it. Do you find it’s a battleground getting your site crawled? Google has changed its way…
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New AdWords Features for PPC Advertising

New AdWords Features for PPC Advertising

Jeannie Hill
AdWords
New AdWords Features for PPC Advertising Learn the latest strategies for how to win more conversions with Google Marketing Options The primary goal of most paid search campaigns is to drive lead conversions and customers. Optimize your Google AdWords account with the newly added features made available recently to make this more often the case…
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Google Algorithm Updates Impact SEO Tactics

Google Algorithm Updates Impact SEO Tactics

Jeannie Hill
Google
Google Algorithm Updates Impact SEO Tactics Google’s next algorithm update is more about “them” and less about “you”. The search giant recognizes that when marketing shouts about the business itself, it isn’t as user friendly. Marketers are closing watching for the latest Google Algorithm updates to Panda. What we do know, is that Google is…
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Google predictive search connecting users to relevant content

Predictive Search Can Match Search Queries to User Intent

Jeannie Hill
Google, Semantic, SEO
How Google Predictive Search Answers What Internet Users Want Connect with Internet Users of any age, anywhere & anytime of day. Search Engine Result Pages (SERPs) predicted by computer algorithms based on searches from previous users, offer better answers to Internet search queries. GoogleBot continually gets even smarter when resolving both paid PPC advertising and…
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16 top AdWords Optimization Tips for Beginners and Marketers looking for a refresher

16 Effective AdWords Optimization Tips to Start Advertising

Jeannie Hill
AdWords
16 Effective AdWords Optimization Tips for Beginners to Jump Into PPC Increasing your conversion rates is possible with our 16 effective AdWords optimization tips for beginners. You may be able to maximize the digital visibility of your marketing, double your AdWords conversion rates, and drive more qualified customers to your website without increasing costs. Win…
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MN Search Summit 2015 Empowers SEM Experts

Jeannie Hill
SEO
MN Search Summit 2015 Helps SEM Experts Learn Top Google Analytics Tactics The MNSearch Summit is the event to attend when you want to learn all things SEO and Google Analytics related from the industry’s best speakers. Our MnSearch Summit is a one-day marketing conference that draws national SEO and SEM experts together for an…
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Online Reviews Establish Business Credibility and Boost New Sales

Online Reviews Help Build Business Credibility and Trust

Jeannie Hill
Reviews
Online Reviews Establish Business Credibility Businesses that have wrangled with how to manage reviews to establish business credibility are thrilled to learn that the process just became easier. When you complete a service or sell a product to digital shoppers, always ask your clientele, “Please tell me how I am doing leaving a review.” More…
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Benefits From Your SEO Progress Report

Benefits From Your SEO Progress Report

Jeannie Hill
SEO
Getting More Benefits From Your SEO Progress Report Since Search Engine Optimization SEO and user’s respond to continues to change, the way we report on SEO and website lead conversions must change too. The are many benefits from your SEO Progress Report that you will come to lean on. Effectively setting up SEO reporting metrics…
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10 Key Types of Website Audits and Strategic Mapping

10 Key Types of Website Audits and Strategic Mapping

Jeannie Hill
Audits, SEO
10 Key Types of Website Audits and Strategic Mapping Your business website is live and driving revenue, but you want more lead conversions. The next step every business website owner should engage in is a set of in-depth audits that will result in clear action plans to improve search engine optimization. Investing in a professional…
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Benefits of Google Knowledge Graph and SERPs Featured Snippets

Benefits of Google Knowledge Graph and SERPs Featured Snippets

Jeannie Hill
Google, Schema, SEO
Impact of Google Knowledge Graph and SERPs Featured Snippets Google’s latest SERP enhancements, commonly known as “SERP features,” not only include the now-omnipresent answer boxes which answer a search query directly in the SERPs but also encompass a wide range of enhancements, rich elements in the Google Knowledge Graph. After discovering that many bloggers, online…
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Minneapolis Digital Services for Lead Generation

B2B Minneapolis Digital Services for Lead Generation

Jeannie Hill
Digital Marketing
B2B Minneapolis Digital Services for Online Lead Generation Online lead generation will put the wind in your sales for new selling opportunities by converting site visitors to potential clients. Well optimized web content opens the door to much more than increasing visits and clicks. Our digital marketing team optimizes a website by converting web pages…
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Google Panda 4.1 Update Explained by John Mueller

New Google Panda 4.1 Update Explained by John Mueller

Jeannie Hill
Google
Google Panda Updates Dominate World of SEO News John Mueller Explains the Google Panda Algorithm Change Important changes have been made with Panda, and it affects how Google utilizes it going forward. Google’s and John Mueller and Gary Illyes are great at responding to such chatter on the subject on Twitter and Google hangouts. The…
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How to Take Advantage of the Best Features of Google Plus collections

Utilize the Best Features of Google Plus

Jeannie Hill
Google
How to Take Advantage of the Best Features of Google Plus By simply creating a Google+ profile, your business is claiming additional high-value real estate on the Google search result page for your brand name. Due to the simple fact that this is a Google product, you gain a search result that is beautifully optimized…
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