How Structured Outputs Build the Modern Knowledge Hub By Jeannie Hill To succeed in Google’s AI-first search experiences (such as AI Overviews and AI Mode), content must be structured for rapid algorithmic parsing, semantic clarity, and human scannability. To build a global knowledge hub that both humans and AI agents can seamlessly navigate, businesses cannot […]
Open Knowledge Format (OKF) Brand Graph for Medical Businesses Creating an Open Knowledge Format (OKF) brand graph for medical clients enables your AI agents to seamlessly parse medical data, clinical language, and brand assets. It uses a standardized, markdown-based directory structure so different AI models and applications can read and interpret healthcare concepts without needing […]
How to Structure your Information for Different Purposes, AI Environments, and Human Audiences By Jeannie M. Hill The AI search identity trap stems from a fundamental misunderstanding: AI does not search for raw keywords. AI engines search for context, relationships, and meaning. Organizations fail when they try to feed AI through the same basic structures […]
The Evolution of Web Traffic and AI Agents Scripted by Jeannie M. Hill and video created by NotebookLM The New Era of AI-Driven Web Traffic: For over two decades, businesses have built their digital presence with one primary audience in mind: humans. I started out over twenty years ago, creating visually stunning websites, intuitive navigation, […]
NotebookLM for AI SEO: Building a Grounded Authority Graph By Jeannie M. Hill | Updated 5.6.2026 How to use NotebookLM to build an Authority Graph that wins in Google’s AI Search For digital marketers, content managers, and AI SEO strategists, NotebookLM AI Pro and Google AI Ultra for Business can function like your “Internal Intelligence […]
The 2026 Discovery Shift: Strategic Evolution to Using Interactive Content Written by Jeannie M. Hill Real-time interactive content directly impacts conversion rates. This article is for anyone asking, “How do I stay visible when search results are evolving into AI-driven snapshots?” We are moving to a world where entity salience and reputation graphs dictate who […]
Who Really Owns Your Business? The Critical Truth About Domain Ownership Written by Jeannie M. Hill As a business owner, you likely have the deed to your office or the title to your company vehicle in your safe. But do you have the “digital deed” to your business identity? This article is being shared to […]
A Guide to Google’s AI Mode Follow-Ups and Multi-Turn Search By Jeannie M. Hill Tapping a suggested “follow-up” button now instantly overlays the AI Mode interface over the results to continue the “conversation” without starting a new search. This is occurring because Google Search transitioned globally on January 27, 2026, to using Gemini 3 as […]
AI’s Impact in Fresh Content Production and Search Retrieval Written by Jeannie M. Hill The era of static content is over. Driven by AI-assisted generation, the pace of production has accelerated. Recency and citations have replaced static authority as the primary currencies of visibility. Google’s core goal remains unchanged: to help people find outstanding, […]
From Website to Knowledge Graph: Building Your Brand Hub There’s a massive shift in a website’s power. AI search levels the competitive arena between small and large companies. Previously, small business websites faced a disadvantage in Search. Even with the best product or service in your niche, competing with big brands may feel like a […]
Boost Author E-E-A-T: The jobTitle Schema Guide By Jeannie M. Hill Nesting the “jobTitle” property within the Person Schema markup of Article schema can enhance authors’ online presence. As AI-generated content floods search engine result pages (SERPs), proving human expertise is more critical than ever. This guide moves beyond basic author schema to show you […]
Evolving Search: AI SEO Myths That Can Cost You Revenue The landscape of search is rapidly evolving, and with the rise of AI, so too are the myths surrounding SEO. Clinging to outdated beliefs isn’t just a misstep; it’s a direct threat to your revenue and business growth. It’s time to separate fact from fiction. […]
Creating and Using Google Gemini Gems By Jeannie Hill | Updated 1.3.2026 Google Gems are a feature that streamlines workloads once created. This newly revised guide goes beyond the basics of creating a custom Gemini Gem. We explore the cutting-edge differences between Classic Gems and the new Opal-powered Gems from Google Labs, offering a detailed […]
The Emerging AI SEO Strategist and Market Impact By Jeannie Hill The seismic transformative impact of Artificial Intelligence on SEO places the “AI SEO Strategist” as a key player in this new era. For SEOs and marketers, the increase in options demands higher skill levels and a strategic approach to determine the most effective investment. […]
Creating healthcare content that meets Google’s stringent E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines requires a meticulous and collaborative process. Successful content marketing in the healthcare niche requires an approach that ensures that every piece of content is accurate, reliable, and valuable to the reader. This article provides a format that clarifies the responsibilities of […]
Transitioning From Traditional SEO to Relevance Engineering: Understanding the Shift in AI Search It’s critical to understand how Google’s AI Mode is revolutionizing search. AI Search is more about implied needs – it is less about search demand per keyword or query phrase. It is redefining and expanding basic SEO concepts. Traditional SEO, once heavily […]
How to Fix Merchant Center Return Policy Issues For online retailers struggling with Google Merchant Center validation, resolving return policy issues, specifically the “cost of return,” is a big moment. Despite your best efforts based on the stated requirements for return policies in Google Merchant Center (GMC), there are some potential reasons why Google might […]
AI Image Requirements for Google Merchant Center Valid product images are a huge part of Google Merchant Center management, leading to increased sales. Google recognizes that more retailers are relying on AI tools to enhance shopping data; it now requires AI-generated product image data to be identified on the Merchant Center (MC) platform as being […]
Duplicate Content? Stand Out Instead: A New Writer’s Guide to Value-Driven Content Don’t write invisible content! Here’s a new writer’s guide to avoiding duplication and writing added-value articles instead. Welcome to content writing! It’s an exciting field, but there’s a common trap that many new writers fall into creating content that’s too similar to what’s […]
Does Vertex AI Use Your Schema Markup? Clarifying Data Needs for SEOs Why your schema markup still matters for search, even if Vertex AI works differently: Clearing up the confusion between Schema.org for Google Search and data schemas within Vertex AI. The rapid rise of Generative AI and platforms like Google Cloud’s Vertex AI is […]
Health Product Advertising in the AI World Is your health product ready for the AI Overview Era? Whether or not your business entity is currently onboard with using AI, you will be competing for visibility in AI Overviews to reach your target audience. Increasingly, AI Overviews are showing up for questions across health categories, including […]
Beyond the Form: Make Your Website a Conversion Powerhouse in the Age of AI The reality is, everyone now lives in a zero click Internet world. Your website serves as your central hub where customers can learn about your products or services, for brand interaction, purchases, and ultimately contribute to conversions across various channels. No […]
Factual Content: Elevating Your Content Strategy for AI Search In a world flooded with information, how can you ensure your content is trusted? The answer lies in factual accuracy. Learn why this marketing strategy is important updating your content marketing strategy for 2025. When you publish content, your reputation depends on how trusted your statements […]
Strategic B2B Lead Generation for Revenue Generation A Business to Business (B2B) lead generation strategy requires integration and ongoing monitoring of your Click-Through Rates (CTRs). CTRs are an early signal for fresh outreach campaigns and for ad fatigue. If you notice a steady decline in your Conversion Rate Optimization (CRO) efforts over time, it’s a […]
SEO AI Strategy: A Human-Driven Approach AI models are revolutionizing SEO, making it more efficient and user-centric by improving search accuracy (with human oversight), boosting content, and building knowledge graphs – relying on AI collaboration. What is an AI SEO Strategy? AI SEO, or artificial intelligence search engine optimization, is a strategy that uses AI […]
Knowledge Graph vs. Knowledge Panel vs. Google Business Listing: Understanding the Difference Google Knowledge Graph (KG) is a database that provides information for displaying Google Knowledge Panels, which are interactive boxes that appear on search engine results pages (SERPs). The Google Knowledge Graph is large data center that catalogs and connects facts, entities, and relationships […]
How Schema Markup Supports Medical Device Marketing By Jeannie Hill | Updated 2.16.2026 Medical device sales can improve by leveraging Schema Markup to boost SEO and achieve rich results that help you get featured in search engine result pages (SERPs). The medical device market is highly competitive due to competitors selling similar software devices and […]
Tips for Optimizing Content For AI Overviews Learn which AIOs are worth targeting and how to accomplish this as search and SEO are evolving. AI Overviews (formerly Search Generative Experience) is how Google is integrating generative AI features into the search experience. Websites that successfully optimize value-added content to current search behavior paterns gain more […]
Physician Schema Markup Highlights Healthcare Professionals and Networks By Jeannie Hill For many, frustration with the American healthcare system starts when with the first step: finding the right physician. This type of healthcare schema markup can powerfully showcase your physicians’ and provider’s expertise and help potential patients find them online. It can include specific medical […]
How Practices Thrive From Dental Marketing Services Dental practices need SEO to stay at the forefront and build trust and loyalty among prospective patients. In the highly competitive healthcare and dentistry niche, it’s crucial to stay ahead and provide value-added dental answers and information. Being “findable” on the Internet requires constantly evolving and adaptive healthcare […]
Google Image Search in the World of Generative AI Experiences The importance of including great imagery to support your content Incorporating engaging and informative images in your content marketing can enhance brand recall, reinforce your message, and highlight key points in your articles. Search engine result pages (SERPs) are becoming increasingly visual. Meaning that you […]
How SEO Schema Helps Solve Disambiguation Schema markup can give websites advantages well beyond rich results by clarifying what you say and your content’s context. Schema markup is a great way to overcome brand and content ambiguity challenges by providing additional information and context for your entities. Where statements in your content could be taken one […]
Advanced SEO Tactics for Google Entity Search By Jeannie Hill | Updated 1.5.2026 Application knowledge of how entities play a role in search engine results pages (SERPs) is a critical SEO skill. Learn how to use tools like the Google Cloud Natural Language API for Entity Analysis Understanding and optimizing for entities is no longer an […]
Conversion Rate Optimization Strategies for Emerging AI Trends The convergence of Artificial Intelligence and CRO has pushed forward a new era of data-driven decision-making and optimization strategies. The former mindset of hiring an SEO and CRO has merged. Effective conversion rate optimization (CRO) strategies have evolved and now demand alignment across marketing teams working in […]
Profile Page Schema for Organizations’ and People Profiles Written by Jeannie M. Hill Google Search uses person and organization Profile Page markup to disambiguate similar creators and in features such as its Perspectives, Discussions, and Forums Search engines are better at understanding natural language. However, this schema type helps them match search results to searchers’ […]
Google Merchant Center Management: How eCommerce Businesses Reach Shoppers via Rich Results Retailers can showcase their products for free and reach more targeted customers for free through professional Google Merchant Center feed management and rich results. Visual features are the highlights of Google Search results pages (SERPs) with which a buyer can interact. Winning these […]
How Semantic Triples Assist Knowledge Graph Embeddings Semantic triples and knowledge graph embeddings help content creators establish the topic hubs for which the business entity wants to be recognized. Semantic triples are helpful to organizing and categorizing website content so that search engines can understand, rank, and populate knowledge panels easily. A set of three […]
New Question Answer SERP Types We see the return of “MORE RESULTS” and multiple “question-answer” type search engine results pages (SERPs) tested and displaying various featured snippet formats, like “Questions related to your search.” Learn how to win a new question answer SERP Generative AI Search is introducing more question-answer features going forward. This builds […]
How to Select the Best Article Schema Type Select from a few Article structure data types to best explain your web page and extended it with schema.org types and properties. Article schema data points help build a knowledge rich environment in your Web of Data. Correctly deployed extensible markup for maximum impact also helps your […]
Huge Change to Google’s HowTo and FAQ Rich Results Google announces reducing the visibility of HowTo and FAQ rich results in search. The August 8, 2023 announcement shocked many SEOs. However, we already see “Ask a follow up” question in the beta version of Google’s Search Generative Experience (SGE). Knowing the SGE may fully roll […]
How to use AI and Knowledge Graphs to Maximize Content Knowledge panels are hard-won and highly coveted, yet many SEOs and content writers find them mysterious aspects of organic search. Today, we know that large language models (LLMs) are still in early development; and that SEO schema markup is ideal for training machine learning. From […]
What is “Ask a Follow Up” Question in Google’s SGE? By Jeannie M. Hill | Updated 2.5.2026 Within Google’s new AI-powered Search Generative Experience (SGE), new Question Answering SERPs are emerging; like “Ask a follow up”. It just takes a click on the “Ask a follow up” button or on one of the suggested next […]
Content Strategy Updates for Google’s Search Generative Experience Written by Jeannie M. Hill | Updated 1.3.2025 Fine-tuning content strategies means ongoing research and adjustment for Google’s AI Seach Generative Experience. The emergence of Generative Artificial Intelligence is irrevocable and transformative. Everyone’s content marketing strategies may be on the verge of disruption or prepared to prosper […]
How to Add How-To Schema to Websites By Jeannie M Hill | Updated 2.19.2026 You can not only gain How-to rich results but also an How-to Action for the Google Assistant. Before we learn how, let’s explain why you should use HowTo schema markup. Google is driven to provide searchers with informational intent to gain […]
Google Search Generative Experience – Navigating AI Opportunities & Challenges Google announced new generative AI search features that change how searchers find information. It introduced the Google Search Generative Experience. This may be where inductive reasoning replaces search as we know it. The coming changes are both exciting and arriving at a fast pace. This […]
History of “People Also Search For” in Google Search Google is continuously testing numerous designs of the “People Also Search For” (PASF) feature and has been working on them in both desktop and mobile results for years. We see more revisions and expansions as Google’s Generative AI Answer capabilities evolve. This article covers the history […]
How to Analyze Drops in Google Search Traffic One or multiple reasons can cause a site’s traffic decline. That makes analyzing why a site experiences a Google traffic drop is harder. Someone with experience and understanding of healthy backlink profiles, proper .htaccess file, robots.txt file structure, the use of redirects, knows what is helpful content, […]
Best Google Tools to Improve FAQ Schema This essential schema type extends far beyond your chances of gaining eligibility for enhanced listings in Google’s search results. Whether you do or don’t gain a Google-enhanced listing, or show up in People Also Ask (PAA), all search engines will better understand your question-answer content and expertise. When […]
How do you create a perfect product page? Your product pages are of critical importance on your website. Naturally, then, you want to create a perfect product page. Great product pages help convert browsers into buyers. They lower your paid search costs. Also, importantly, they provide your customers with the information they need to make […]
How to Avoid Schema Markup Drift A site schema.org ontology needs to be consistent to avoid risks of ineffective structured data implementation increase. Google structure data updates occur quite often. This is not under your control. Staying current may mean keeping your products findable or even helping you avoid a manual penalty. Creating high-quality content […]
ChatGPT and Generative AI Still Need Expert Authors Do ChatGPT and Gemini do better marketing? Are Generative AI Tools more of a threat or help to Authors? Effective content marketing is more important the content ease and volume. More low-quality content can never compete with sincere attempts to publish the best page on a specific […]
Top Stories and News Boxes on SERPS Top Stories is a search engine result pages (SERP) feature that displays news stories that closely relate to a search query. Hence, they are often referred to as News Boxes. Publishers seeking traffic from Google News have identified this as a strategic source for gaining Google organic traffic. […]
What is Google’s Knowledge Graph Question Answer Feature? Knowledge graph question answering (KGQA) is taking a lot of real estate in search engine result pages (SERPs). Google’s Knowledge Graph question answering feature answers users’ queries without requiring them to click through to a website. Every search engine is hoping to return the best information based […]
Quality Raters Guidelines: How to Determine Content Writers Expertise Google assists business owners that are serious about providing valuable content for your audience by sharing how its raters are to identify experienced and expert authors. Why would Google add a new emphasis on “Experience” to its Quality Rater Guidelines (QRG)? This article will explore why […]
Assessing the Pros and Cons of Structured Data Implementation In today’s era of the semantic web, understanding the pros and cons of implementing structured data ican give businesses a lead advantage. Many SEOs are passionate about the power of implementing structured data (SD) but need help with convincing executives to implement it. This article and […]
How can Service-Based Businesses Sell on the SERP? Service business types tend to be in information-rich categories with many ways to show up on the SERP. Consumers ask a lot of questions to service-based business types. These are trust-based transactions that are often more complex because they involve multiple decision-makers. If you wonder why people […]
Google Shopping Results: Visualized & Personalized AI Shopping in 2025 Updated 1.8.2025 The Google visual shopping experience for consumers wanting seamless multi-device experiences is rapidly expanding to show more product and shopping options. It is exciting to see additional highly-visual Google search engine result pages (SERPs) become more robust. They offer a more comprehensive selection […]
How to use Organization Schema Organization structured data lets businesses provide details about themselves to search engines in a way that machines can understand. Describing your organization and its content in this way enables machines to treat your web pages and site as a database. It’s not just about using organizational schema; it’s about knowing […]
Google’s Helpful Content Update so Users Find Useful Information Google’s intent is to diminish ‘Search-Engine First’ content and escalate helpful, trusted content in search. The helpful content algorithm update is targeting ‘unhelpful content’ with its new update. It wants to avoid content that users find problematic. The SEOs that have wrongly pressed for content quantity […]
How to Set Up Answers to FAQ Feature in Google Business Profiles This new messaging feature increases your search space on Google for providing direct answers to your target audience. Messaging in Google Maps and Google Search is meant to make it easier for customers. Additionally, it helps businesses lacking resources to quickly respond to […]
Overcoming Content Ambiguity and Disorganized Data With a Precise Strategy The more content you produce, and the more expansive your multi-dimensional data is, the more you need clear context and purpose for each content piece. Often search engines face a sparsity of clear related query matches. ‘Natural language’ research assists search engines in better managing […]
Gain Visibility in Google’s Mobile “People Also Search For” Feature A guide to improving your SEO, SEM, and content performance by helping users gain a deeper understanding of a topic on your website. Google fully rolled out the “People Also Search For” query refinement box on Feb 13, 2018. When people are searching, they seek […]
Marketing Alignment with SEO and Content is Needed for a Multi-Modal Approach Updated 8.17.2024 A multi-modal approach demands marketing alignment with SEO strategies for everyone else involved in attaining business goals. Success requires teams to stop building go-to-market strategies independently. Digital marketing managers, SEO consultants, and content writers don’t just solve problems; they show opportunities. […]
How Author Schema and Bio Pages Build Author Authority Google wants content publishers to remove doubt about who the author of an article is. Every search engine wants to be the trusted platform for searchers seeking correct information. This tasks them with how to discover trusted authors. Before most content marketing managers will add author […]
What is Semantic Search & Why It Matters for SEO By Jeannie Hill | Updated 2.7.2026 Businesses can provide more value to their target audience’s needs by using modern semantic search techniques. Based on my 15+ years of SEO data analysis, this article intends to help businesses transition from keyword-centric to intent-centric marketing. Table of […]
How to Add Google My Business Products The Google My Business Product Editor permits retailers to boost product visibility and thereby drive consumer engagement. Consumers will view a display in search results that are curated for a merchant’s known products on the Business Profile Products tab on mobile, and the Product Overview module on desktops. […]
Step-by-Step Guide to Add Local Business Schema Markup Updated 9.26.2022 People constantly search for businesses and information related to their search query. Your business wants an appealing local business knowledge panel. If you are learning about the power of gaining rich results in Google SERPs, this essential type of schema markup will not only help […]
How to Create a Content Strategy to Meet E-E-A-T and YMYL Criteria Updated 1.14.2025 To boost E-E-A-T signals for YMYL sites, you need recognition of your expertise, trust referrals, and to create authoritative, link-worthy content. How much the Google E-E-A-T update impacts your site depends on many factors. One thing is clear, it changes how […]
Ecommerce Schema Markup Guide: How to Maximize Product Schema Updated 2.20.2025 Knowing how eCommerce schema markup types are used by search engines and where to invest your efforts can be daunting. Product-rich results in immediate SERPs provide consumers with basic information about a specific product. People want immediacy: this includes informational tidbits like price, a […]
How to Optimize for the Core Web Vitals and Provide Better UX Experiences Upated 4.24.2023 Fixing poor user experiences on a business’s site has moved to the top of many priority lists. One thing we know already is that Google plans to use and build on its new Google Search Console Core Web Vitals Report. […]
How to Find the Most Important Schema Markup Types Updated 8.16.2024 Multiple types of schema help search engines understand and disambiguate what your content is about. In the world of new AI Overviews, you can benefit from SEO schema so that your business and what you do is fully understand. Using a range of essential […]
How to Use New Google Search Console Insights Google is introducing new Search Console Insights via beta; it is live for some website for beta testing. What are the new Search Console Insights meant for? They are generated with the intent to increase an understanding of how audiences discover their site’s content from a Google […]
Business Growth: The “AI-Ready” Approach to Reaching New Markets Written by Jeannie M. Hill | Updated 1.15.2026 Business growth drivers are now more reliant on digital trends and how consumers search and find products online. Your business growth demands may be pressing the need to pivot and fuel new ways to win new customers and […]
Agile Marketing Plan to Survive Business Downturns Updated 11.10.2025 Agile Marketing boosts companies’ flexibility, adaptability, and speed to recover from revenue losses and when embracing new opportunities. How do you hit your marketing campaign target when suddenly people are using search so different? Prioritizing the best digital channels, revamping sensitive product messages, and adapt-and-execute with speedier processes are […]
How to keep Healthcare Google Business Listings Updated By Jeannie M. Hill | Updated 12.19.2025 At a time when the volume of medical searches is exploding, people need to quickly find the right medical providers in their geo-locations. Your Google Business Listing updates help you stay in customers’ minds and are a key part of […]
Understanding Searches Better Using BERT, MUM, and NLP Due to BERT, Natural Language Processing (NLP) is the new must-have ingredient in every mobile SEO campaign. You may have heard the proverb “your words determine your destiny”. Likewise, in Search Marketing, how we use words on a page matters. Google’s BERT offers insights on its organization […]
How to Get in People Also Ask Boxes and Related Questions Updated 10.10.2023 “People Also Ask” and it’s Related Questions are occupying significant space in Google SERP real estate. Search engines are actually answer machines. Google no longer is sending the same volume of traffic to websites. It’s now seeking to answer the questions that […]
Trends in How Consumers Shop Using Visual Search Updated 3.20.2024 Visual Search has become the growing trend of flexible and modular assets used to support commerce experiences. Visual search trends shape how consumers find products and information. When people want to explore a topic, they are turning to image search for it. Your site’s images […]
How to Create an Effective Healthcare Patient Review Strategy Written by Jeannie M. Hill | Updated 12.19.2025 Fine-tune your marketing plan with a current healthcare patient review strategy. It is a vital component in brand reputation building. Reputation management and positive client testimonials are critical to the success of healthcare providers everywhere due to the […]
How to Get into Product Carousel Search Results Updated 6.24.2024 The SERP (Search Engine Results Page) is a revolutionary, user-serving dynamic space that showcases vast collections of product entities and their relationship connections. Users have numerous ways to filter and refine their shopping for products to gain the answer that they are seeking. These search […]
How to Build Brand Trust and Brand Equity with Consumers Updated 3.5.2023 Retail sales are dependent on trusted consumer relationships and brand-loyal followers. The first data point is consumer trust. Brand trust is something that every online business must earn. You cannot buy consumer trust. It is about being trustworthy and demonstrating that over time. […]
Google Dataset Search: How to use Dataset Schema for Queries Updated 3.2.2023 With the expanding quantities of digital data, search marketing strategists face a growing need to make sense out of the data. Many advanced database applications are beginning to support Google Database Search. As well, SEO’s have new reports added to the Google Search […]
How to Define Your Search Marketing Strategies for a Site Redesign Updated 1.3.2025 Experience tells us that high-level strategic thinking, research, and search marketing pre-planning is of particular importance before ever building websites or embarking on a re-design. Results-driven Website redesigns that begin with proven search marketing strategies have happier clients in the end. First, […]
How to Create Evergreen Content for Your Sales Funnel Updated 8.16.2023 How do you build an evergreen sales funnel and content marketing that perpetually generates customers – use evergreen content. Find an evergreen market and then audit and craft great evergreen content for each stage in your customer’s journey to purchase. Your evergreen content may […]
How to Win Google-owned SERP Clicks Updated 8.17.2023 Many who have adhered more to an “it’s always worked” search marketing plan are feeling the shakeup in new Google search results. Zero-click searches cause worry about losing clicks through to websites. Is Google the ideal place to connect with consumers? Even if you end up with […]
How to Get Your Website in the Google Maps Local Pack Your business can gain more visibility in Google Maps search results by following the basic strategies of local pack optimization. Getting your company featured in Google’s local 3-pack, Google Snack Pack, or Google Maps Pack may improve the number of your store visits, sales, […]
How to Conduct a Consumer Behavior Data Analysis to Inform Your Marketing Campaigns Updated 2.3.2023 Strengthen your community of shoppers with data sets that help to understand user behavioral dynamics at the SERP Level. Search engine marketers rely on datasets that model user behavior on a search engine results page (SERP) that captures click behavior, […]
Search Intent is Reshaping Consumer Journey Mapping Updated 6.20.2024 Digital marketing changes most when it comes to the marketing funnel and purchase journey. Today, nothing more powerful than search intent. Consumers have moved past a linear path from awareness to consideration to purchase. They are distilling and broadening their purchase process in unique and unpredictable […]
Conversational AI and the Adoption of Chatbots are Disrupting Search Updated 4.7.2025 Amid the entire buzz about voice search comes along another digital marketplace disruptor: Digital Assistants. Indeed, voice search is disrupting the world of text-based searches, but it is only part of the larger shift on how businesses need to think about communications with […]
User-Engagement Strategies that Drive Customer-Centric Marketing Updated 8.25.2022 Rapidly evolving consumer requirements and search engines’ intense dedication to producing trusted answers that meet search intent to qualify as having customer centric engagement strategies. It means that businesses are forced to get laser-focused on what users want and how they make buying decisions. It is all […]
Why SEO Hubs Social Media Marketing: Advanced Social Strategies Written by Jeannie M. Hill | Updated 1.9.2025 Your social media marketing strategy is the backbone to scheduling standout content that people on social media platforms engage with. More recently, social and retail are merging with the vast expanse of new ‘buy now’ functionality in social […]
How to create Google Posts and Schedule Them to Win Clicks and Sales Updated 4.28.2025 A recent and exciting development for your Google My Business Listing is Google’s new Posts feature. This helps Google My Business users to better manage what information is added in your SERP sidebar. And here we mean going well past […]
How to Maximize Your Video Marketing Efforts to Reach a Wider Audience Updated 12.11.2023 Every business is pressed to provide its viewers with the best video viewing environment on their website, in AdWords display marketing, and mobile video advertising. Video is one of the most versatile and profitable digital marketing tools in existence. That is […]
Moving to a mobile-first marketing focus is helping search experts to build proper bids in Google’s Money Machine, AdWords. Learn how to operate very targeted mobile marketing campaigns by evaluating your ad copy, landing pages and CTR. In the last five years, mobile marketing and in-app advertising have been successful forms of digital advertising that […]
How to Use Google’s Question and Answer Feature Updated 4.7.2023 The Transition to the Google Answer Engine: People using the Internet want to find answers to their questions as fast as possible. When trying to sell your products, it’s critical to prepare for prospective buyer questions. Google answer engine optimization is revolutionizing search. Learn how […]
Digital marketers have a shared responsibility for GDPR compliance in the realm of preparing for and upholding General Data Protection Regulation GDPR compliant practices. Minnesota user transparency and consent law in 2018 are no longer just about topics like a refusal to take a chemical test or breath tests to keep our roads safe. Nor […]
Is SEO Effective? Results-Driven Search Marketing Trends SEO and SEM specialists continually refine their SEO techniques and search marketing strategies. SEO is not only effective if done right, SEO is the Gift that Keeps Giving! Search Engine Optimization (SEO) is another angle and effective method to try and increase brand awareness and relevant traffic on […]
How to Create the Best Content Marketing Mobile Strategy to Reach Ideal Clients Updated 12.29.2022 Businesses cluing into the importance of high quality, niche-targeted content ideal for mobile audiences, find that their content marketing mobile strategy pays off. Unlike some marketing strategies that target a broad range of likely customers, niche marketing focuses on a […]
How to Prepare your Retail AMP Pages for Top PPC Performance Are you still trying to sell your wares from the back of a pickup truck? Or have you advanced your mobile marketing strategies to fast-loading mobile pages and to leveraging AdWords? Today, even organic search is highlighting retail pages within the Google Shopping tab. […]
How to Personalize your Google Assistant Directory Page Updated 10.5.2023 With the rise of voice search, personalizing your own Google Assistant Directory Page and early adoption of this structured-data powered content is allowing publishers to claim their brand new Google Actions page in the Assistant directory. Given the exploding number of ways to use the […]
How to Improve Website Performance for Meaningful User Engagement Updated 3.5.2023 When it comes to SEO, change is a constant. Every year user demands and search engines’ capacity is improvised, expands, and improves. Changes to mobile search preference and algorithm updates have inspired new technologies, which in turn places more weight on website performance. On […]
How to Use Google Maps Marketing to Boost Your Business Updated 11.07.2022 Learn how to create a powerful Google Maps Marketing Strategy and use it in your marketing arsenal. From optimizing your Google My Business Listing to adding compelling images, business promotions, and responding to client reviews, you can boost sales. Google maps are now […]
Google Image Guidelines and Adding Structured Data Images Updated June 24, 2024 Advances in visual search are shaping how images are added to a site as well as all forms of visual content. Google SERPs are producing more photo-first local search results. Your images can be sourced in Google Shopping results more often – if […]
How to use Informational Long-Tail Keywords To Drive Web Traffic Updated 7.16.2025 Updated SEO tactics that target and marking up possible long-tail keyword phrases will help your website gain better visibility in search results where you want it most. Use them for a better way to connect with potential buyers. Search marketers are asking themselves […]
How to Structure Your Site Architecture like a Data Scientist Guru Every business needs an easy way to truly understand their web data, their products’ digital visibility, and how mobile site visitors engage.. Does that mean you have to hire a data scientist to ask the right questions from your data? Data Science architecture is […]
How to Improve Your Mobile Search Results The mobile web is favored by users and of strategic importance to Google’s AMP initiative and our explosive world of Native Apps. More individuals are leaning first on their mobile devices to conduct search queries. This creates a huge need to improve your mobile search results and rankings […]
Indexing your Website Faster with the Google Index Coverage Fixing Report Updated 2.6.2024 With Google improving our ability to use live testing for Technical SEO fixes, and its shortened wait time for re-crawling web pages submitted to be re-indexed, you can respond to user preferences faster. All four leading search engines, Google, Bing, Yahoo, and […]
Google Improves Personalized Mobile Search by Updating its News Feed Updated 7.19.2021 Underneath the mobile search bar, a stream of news cards specific to personal interests will be displayed. Personalized Google news is taking a new step forward as the company rolls out its redesigned Google News Feed, which is initially prepared for Android and […]
Schema 3.2 brought us the option to add new structured data in the form of fact-check reviews. When an individual either uses voice search or types a request for information on the Internet, search engines providing matches for the requested details, need options that are trustworthy. Adding fact check schema provides a SERP viewing that […]
Valid Review Structured Data Markup, AggregateRatings, and Critic Reviews Updated 7.23.2025 Review structured data markup may well be the most powerful type of schema, according to the results we monitor. However, use critic reviews and AggregateRatings review markup with prudence; it demands a high level of accuracy. Where it fits, add it to every retail […]
How to Conduct Deep Learning Optimization to Meet User Intent Updated 7.16.2025 To align with where search trends in deep learning, start by having a user-focused approach to what should be on your web pages. Artificial Intelligence and deep learning are quickly changing how industries like healthcare and financial services are successful in the online […]
How to Test & Fix Product Markup to Avoid Google Manual Actions Updated 1.26.2023 Web search is focused on product information extraction, personalized searches, and customized knowledge data mining techniques that leverage schema markup implementation. Having your product pages’ content understood by search engines is critical for better visibility in retail search engine results pages […]
How to Audit Your Website When Tracking Pixels Go Awry Updated 3.16.2023 Auditing website tracking pixels begins with running a Tag Inspector scan to ensure correct website tag implementation. Being passionate about helping a business increase their online revenue, we love conversations about how each aspect of your website impacts search. An agile approach to […]
Solving SEO ECommerce Site Technical Issues with an Audit Updated August 1, 2025 Welcome to your Ecommerce Technical SEO Audit Guide: Tips on how to fix site issues, boost mentions in AI Overviews and Sales Excellent technical SEO on E-commerce sites is no longer a differentiator; it is mandatory But that can be good for […]
Industry Specific Schema Implementation Made Easy Industry specific schema offers more visibility than you may think. Structure your pages with markup so that eyeballs will see it and users will click on your snippet results. This is good for SEO for multiple reasons. It is critical for search marketing professionals and business owners to review […]
The Quick Rise in the Number of Voice Search Skyrockets due to More Mobile Queries Updated 3.18.2023 Insights from mobile queries experts on successful best practices for making your web content ready for voice search in the Generative AI world. In this article, we’ll discuss the optimization techniques you need to prioritize to overcome a […]
PC and AMP Image Size for Valid JSON-LD Snippet Markup Updated 10.23.2025 This article will help you know how to choose the best image size for rich snippets that test with valid JSON code as well as basic best practices for images used in your web pages and posts. In a recent webmaster hangout, Google’s […]
Applying Machine Learning to Multi-Touch Attribution Models Updated 1.2.2023 Your new media marketing planner may well incorporate machine learning to optimize multi-touch attribution models used in PPC advertising for the 2020s. Tomorrow’s successful digital marketing agencies more likely will be those that can leverage data and apply insights from machine learning to optimize multi-touch attribution […]
Google Rich Cards Offer Visible Search Results for an Online Competitive Edge Updated 1.18.2022 To stand out search results competitively in both PC and Mobile Google Search, results enriched through rich snippets further attract the eye of the user through the visible image. Every business needs to innovate in order to stand out in search […]
How Contextual Ontologies and Taxonomies Form the Base of Good UX Design Written by Jeannie M. Hill | Updated 4.6.2026 How to Build A Website UX Structure That Offers a Great Shopper’s Experience SEO and UX design must flow togethr for excellent mobile users experiences and mobile search. Customer journey maps and user flows have […]
Why In-depth Articles with Long-Form Content are Winning Updated 2.1.2022 The effectiveness of in-depth articles depends much on the context and the articles purpose. The purpose of writing is to provoke thought, discussion, and actions that lead to online sales – not to preach or bore. Today, the insanely hugely successful in-depth articles are often […]
Google Releases New Structured Data Markup That Can Boost Your SEO Updated 9.8.2023 To Soar in Google search results today, You Need Structured Data SEO! The pace of updates within Google’s Structured Data indicates one clear message: usability and user experience matter. These both come first with a focus on how clear and accessible the […]
How the Google Cloud Market and Artificial Intelligence are Shaping Search Trends Updated 8.3.2024 Gain knowledge as to what is happening in the cloud market; ChatGPT and Vertex AI are shaping which marketing strategies are successful. Technology is forging new views on search marketing and powerfully has a role in shaping search trends. Finding a […]
Essential Ecommerce Schema Useful for Shopping Carts How to Improve e-Commerce sales by Implementing Ecommerce JSON-LD Markup If your site has a shopping cart or you sell online in the mobile world, prepare your website for e-commerce sales in advance. Read our tips on how to optimize your AdWords account and site’s content to be […]
Is SEO Vital for Small Businesses in the 2020s? By Jeannie M. Hill | Updated 2.16.2026 Is SEO Worth the Time, Effort and Dollars for Small Businesses in the 2020’s? The answer is in the quality of your SEO. Marketing trends, algorithms, what users want, and technology are moving at breakneck speed. Human behavior is […]
How to Create a Google Business Listing that Increases Local In-Store Foot Traffic Updated 10.6.2021 Your Google My Business Listing (GMB) is a core aspect of local search optimization and is a key business growth driver. Google offers this opportunity free of charge; you just need it set up correctly and monitor it for opportunities […]
How to Use a Structured Approach in Web Content Creation for User Conceptual Search By Jeannie Hill | Updated 12.19.2025 Semantically structured web pages offering a structured approach to your content creation using Natural Language Processing for site optimization can benefit from predictive data and semantic search mapping to produce excellent results in user conceptual […]
Faster Mobile Page Speed and Load Time is the Essence of Accelerated Mobile Pages Updated 8.3.2022 Both young and seasoned mobile shoppers have high expectations today for a quality user experience on mobile devices. We live in a mobile-first world where mobile page speed is key! Mobile users are looking for a great user experience […]
What is Google Now and How to Use Google Now Cards to get in Front of Internet Buyers? Google Now is the mind-reading personal assistant created for iOS and Android users; Google’s Discover feed shows content related to user interests. Its latest updates may just transform it into the perfect smartphone and an ideal way […]
Benefits of Combining Earned SEO and Paid Search Updated 3.6.2023 If your site has deep success in earned SEO and your approach to paid search seemed isolated from it, both should share the same focus – solutions found in search that match user intent. We find at least 5 reasons why your business should consider […]
How to Provide Answers Visible in the Google Quick Answer Box Search Results Updated 8.25.2022 We are seeing a substantial rise in the number of Quick Answer Boxes served up by Google in search engine result pages (SERPs). This is about answering the user intent faster and is changing the scope of what defines SEO. […]
Tips to Leverage Google Ads & Ad Extensions to Entice Mobile Buyers With the rise of the mobile-first world in paid search and organic search, “mobile marketing secrets” that are truly effective PPC optimization gems are highly sought after. Tips for using Google Ad Extensions to reach mobile buyers: With the huge popularity of mobile […]
Google Rich Cards Offer Visible Search Results for an Online Competitive Edge To stand out search results competitively in both PC and Mobile Google Search, results enriched through rich snippets further attract the eye of the user through the visible image. Every business needs to innovate in order to stand out in search results and […]
How to Enhance your Site’s Attributes for the Google Mobile Search Algorithm Updated 2.27.2025 How well do your web pages work on smaller devices? Google continues to refine and prioritize its mobile-first search algorithm, which increases the importance of having a mobile-friendly website. If your site has become a dinosaur when it comes to a […]
Medical Search Technology Relies on Google Alphabet and Big Data Updated 5.3.2023 The U.S. is learning more as to how artificial intelligence technologies such as machine learning play a major role in shaping daily life; apparently Google regards searches around medical symptoms as significant. Engagement of medical search technology is rapidly expanding, as is new […]
2019 SEO Techniques To Engage Site Visitors by Using Artificial Intelligence News of Google’s RankBrain, the new artificial intelligence machine learning algorithm that is the latest and trendiest from Mountain View, California is changing SEO’s future. Learn how using Artificial Intelligence can improve your web ontologies structure and site rankings. This necessitates a fresh look […]
New Google AdWords Design will favor Mobile Advertising Mobile is the hot topic in eCommerce sales right now – because it works so effectively to reach the most buyers. At the Google Performance Summit, the big news for AdWords account managers centered on statistics like, “Every year there are trillions of searches on Google.com and […]
John Mueller: Links and Website Ranking Factors Updated 1.13.2026 Links are a means of transportation to your web pages. There is much talk about the role of backlinks in SEO. This article will look at how to establish a successful long-term link building strategy – and the reasons why getting it right matters. Without an […]
New Google Innovations for Text and Display Ads Across Devices During the Google Performance Summit held earlier today, Google formally announced the biggest update to the ad creatives since AdWords paid search marketing was first offered over 15 years ago. You now have more ways to encourage customers to engage your business. Both GoogleAds’ experience […]
How to Use Google Paid Search Marketing to Reach More Digital Shoppers By using Google sponsored Ads, you can drive highly targeted traffic to your website. If you know how to compete in the midst of change, pay-per-click advertising can be a cost-effective way to grow your business online. We have now hit the 3-month […]
How to Use the Google Search Console as a Beginner Updated April 18, 2023 Is Your Website Highly Optimized to Welcome Visitors with Open Arms? The Google Search Console is provided to businesses free and has a wealth of tools that help decipher site ranking updates. Most SEO and SEM professionals have a whole pack […]
How You Can Benefit From Semantic Search Updated 3.5.2023 Semantic enrichment gives data more meaning, making it more easily discoverable by both users and search engines. Semantic search is changing the way digital marketing should be performed; gain the benefits of semantic search today! Google means to be an “Answer Engine,” trying to provide those […]
Improved Ways to Manage Google Business Reviews Updated: 8.18.2023 You know reviews are important, but do you know just HOW impactful they can be for product pages that build consumer trust and your Local SEO?! Reviews build trust, credibility, and can positively impact your sales volume. Meaning, it’s definitely worth it to dig into the […]
A Guide to SEO Google Ranking Factors for Digital Marketing Success Updated 7.7.2022 The ultimate goal of all SEO efforts is to generate online leads and make money. It is important to understand how Google crawls a website, and decides to rank its content. What’s Your SEO strategy to Keep Up in Google Search Amidst […]
Creative AdWords Remarketing Campaign Tips for Advanced Marketers With AdWords managed advertising, you have to work deeper to discover the real gems. Remarketing involves an ongoing process of testing and campaign optimization. Be heard by the right audience to maximize remarketing campaigns. By employing the following advanced AdWords tips you can achieve timely touchpoints to […]
Is a Healthy Backlink Profile Critical to Build Domain Authority? Updated 1.2.2023 YES! It is hard to win sufficient exposure in search results before your business gains a high enough Google TrustRank. Every site needs authoritative site backlinks. There are many factors that directly influence a site’s Google authority including the domain, quantity, and quality […]
Shoud you Use Latent Semantic Indexing Keywords in Web Content? Updated 6.5.2023 How businesses use keywords to write effective web content to add value to users conducting Internet searches has vastly changed. Breakthrough “semantic search” tactics are already doing a summersault on many Google™’s search results. If you want visibility online, yesterday’s SEO techniques won’t […]
Internet Users Privacy Impacts Google Analytics Not-Set Data You may have heard the clamor by numerous Minneapolis digital experts and nation SEO’s who found a larger portion of their data shift to “not set” in Google Analytics Search Engine Optimization Report. User Privacy Choices Drives Increase in Google Analytics not set. Responding to Internet user […]
How to Double AdWords Conversion Rates and Business Learn why you’re pursuing conversion rate optimization incorrectly if it is not bringing you extra business! Your AdWords campaign may be driven by a goal to generate leads, retarget to past site visitors, or to sell eCommerce products; in every scenario, you most likely have a competitor […]
Google Analytics Search Engine Optimization Reports for SEM Experts Currently the Google My Business Insights Report lack key behavioral targeting capabilities. We turn to Google Analytics for data that are critical for SEO personalization on AMP pages. Whether your business opts for the free or paid version, the Search Engine Optimization (SEO) reports available in […]
Schema Markup Website Audits Updated 8.21.2023 As our digital marketing services evolve more into the Semantic Web, we can help your business engaging Google Schema Mark-up data to improve your site’s visibility. By conducting a Schema Markup Audit, you can discover new ways to integrate website semantics and avoid penalties. Schema markup website audits can […]
Ad Targeting Boosts Google Paid Search Ads Updated 8.13.2021 AdWords digital marketing encompasses fascinating ways to gain rich data for ad targeting options so businesses can laser-target the exact consumer you want to reach. If you believe you should have higher conversion levels from your PPC advertising, your ads may be serving up to too […]
How AdWords Profit-driven Marketing Works All businesses spending advertising dollars on AdWords share typically interested in one goal: Profit. That needs an AdWords profit-driven marketing focus individual who knows what the goal actually looks like, your profits now, what profits can be, and how to optimize your AdWords campaign(s) to get there. Marketers must strike […]
Minneapolis Local SEO Optimization Services for Businesses in the Twin Cities Updated September 9, 2022 Potential Minneapolis customers are searching for your Twin Cities business online. You can be found online with Minneapolis local SEO optimization. It is easier than ever for consumers to call you right from your Google Knowledge Graph. You can ignite […]
How Google Crawls your Website’s AMP pages, JavaScript and AJAX Last updated: March 17, 2025 A huge “step” forward in how Google “crawls” Ajax content! Google is the best in the world at crawling content within JavaScript and AJAX. However, they are still perfecting it. Do you find it’s a battleground getting your site crawled? […]
New AdWords Features for PPC Advertising Learn the latest strategies for how to win more conversions with Google Marketing Options The primary goal of most paid search campaigns is to drive lead conversions and customers. Optimize your Google AdWords account with the newly added features made available recently to make this more often the case […]
How to Gain the Visual Boost of Rich Snippets in Search Results Updated 2.21.2024 How does your business stand out to a crowd of shoppers? Learn how to enrich your sales efforts in search results by leveraging product data with structured schema. Get in front of potential client eyeballs with SEO tactics that have proven […]
Ben Gomes Assumes Role Leading Google Search After two years of being the executive leading Google’s search and artificial intelligence units, Google is demonstrating agile marketing. John Giannandrea’s role will now be shared by two executives: Jeff Dean, the co-founder of Google Brain, one of the company’s AI research arms. Google’s major Deep Mind AI […]
Google Algorithm Updates Impact SEO Tactics Updated 11.8.2023 Google’s next algorithm update is more about “them” and less about “you”. The search giant recognizes that when marketing shouts about the business itself, it isn’t as user-friendly. Marketers are closing watching for how Google Search will change with the emergence of AI answers. What we do […]
Updates to Google’s Structured Data Documentation Updated 11.3.2021 In essence, structured data markup paints a picture of your website’s content. Google structured data updates are not just for search engines. Schema implementation helps people find your business, while simultaneously, you gain the benefit of optimized content that viewers want and consume, eye-catching visual search results, […]
How to Leverage Predictive Analytics for Qualified Leads Updated 11.28.2022 Don’t be left lost in a world of spinning predictive data. Learn how Predictive Analytics can be integrated into your lead-generation strategies for increased sales. This article will help you know how predictive analytics stir up leads and what you can do to convert those […]
How Google Predictive Search Answers What Internet Users Want Updated 1.24.2022 Connect with Internet Users of any age, anywhere & anytime of day. Search Engine Result Pages (SERPs) predicted by computer algorithms based on searches from previous users, offer better answers to Internet search queries. GoogleBot continually gets even smarter when matching specific search queries […]
16 Effective AdWords Optimization Tips for Beginners to Jump Into PPC Increasing your conversion rates is possible with our 16 effective AdWords optimization tips for beginners. You may be able to maximize the digital visibility of your marketing, double your AdWords conversion rates, and drive more qualified customers to your website without increasing costs. Win […]
MN Search Summit Helps SEM Experts Learn Top Google Analytics Tactics The MNSearch Summit is the event to attend when you want to learn all things SEO and Google Analytics related from the industry’s best speakers. Our MnSearch Summit is a one-day marketing conference that draws national SEO and SEM experts together for an awesome […]
Online Reviews Establish Business Credibility Updated 7.6.2023 Businesses that have wrangled with how to manage reviews to establish business credibility are thrilled to learn that the process just became easier. When you complete a service or sell a product to digital shoppers, always ask your clientele, “Please tell me how I am doing leaving a […]
7 Top New Features in Google AdWords Editor V1 There are several advantages for mobile advertisers using paid search to can quickly get used to the new interface in Google AdWords Editor. AdWords Editor will update to support upgraded URLs. Noteworthy in new version, AdWords Editor can replace text both in final URLs and final […]
Getting More Benefits From Your SEO Progress Report Updated 8.13.2021 Since Search Engine Optimization SEO and user engagement to continues to change, the way we report on SEO and website lead conversions must change too. The are many benefits from your SEO Progress Report that you will come to lean on to know if your […]
12 Key Types of Website Audits and Strategic Mapping Updated 2.1.2022 Your business website is live and driving revenue, but you want more lead conversions. The next step every business website owner should engage in is a set of in-depth audits that will result in clear action plans to improve search engine optimization. Investing in […]
Impact of Google Knowledge Graph and Featured Snippets in SERPs Updated 1.24.2023 Google’s latest SERP enhancements are commonly known as “SERP features”. They not only present facts and the now-omnipresent answer boxes which answer a search query directly in the SERPs but also encompass a wide range of enhancements, rich elements in the Google Knowledge […]
Minneapolis Lead Generation Services Updated 2.7.2025 Online lead generation will put the wind in your sales for new selling opportunities by converting site visitors to potential clients. Well optimized web content opens the door to much more than increasing visits and clicks. Our Minneapolis digital services and professional team optimizes a website by converting web […]
Google Panda Updates Dominate World of SEO News John Mueller Explains the Google Panda Algorithm Change Important changes have been made with Panda, and it affects how Google utilizes it going forward. Google’s and John Mueller and Gary Illyes are great at responding to such chatter on the subject on Twitter and Google hangouts. The […]
How to Take Advantage of the Best Features of Google Plus By simply creating a Google+ profile, businesses have been able to claim additional control over their information on Google Plus. Today if you search for “what happened to Google Plus?” and a clear story emerges. We are informed that “Google Plus… will now only […]