How to Create a Content Strategy to Meet E-A-T and YMYL Criteria Updated 3.30.2022 To boost E-A-T signals for YMYL sites, you need recognition of your expertise, trust referrals, and to create authoritative, link-worthy content. How much the Google E-A-T update impacts your site depends on many factors. One thing is clear, it changes how […]
How to keep Healthcare Google Business Listings Updated Updated 8.13.2021 At a time when the volume of medical searches is exploding, people need to quickly find the right medical providers in their geo-locations. Your Google Business Listing updates help you stay in customers’ minds and are a key part of a strong local search marketing […]
How to Create an Effective Healthcare Patient Review Strategy Today, almost every medical business with a marketing plan recognizes the need for a healthcare patient review strategy to build brand credibility and trust. It is a vital component in brand reputation building. Reputation management and positive client testimonials are critical to the success of healthcare […]
Medical Search Technology Relies on Google Alphabet and Big Data The U.S. is learning more as to how artificial intelligence technologies such as machine learning play a major role in shaping daily life; apparently Google regards searches around medical symptoms as significant. Engagement of medical search technology is rapidly expanding, as is new forms of […]