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E-Commerce Google JSON SEO

Google Image Search

Google Image Search in the World of Generative AI Experiences The importance of including great imagery to support your content Incorporating engaging and informative images in your content marketing can enhance brand recall, reinforce your message, and highlight key points in your articles. Search engine result pages (SERPs) are becoming increasingly visual. Meaning that you […]

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JSON Rich Snippets Schema Semantic SEO Structured Data

SEO Schema

How SEO Schema Helps Solve Disambiguation Schema markup can give websites advantages well beyond rich results by clarifying what you say and your content’s context. Schema markup is a great way to overcome brand and content ambiguity challenges by providing additional information and context for your entities. Where statements in your content could be taken one […]

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Artificial Intelligence Google JSON SEO Structured Data

Google Entity Search

Advanced SEO Tactics for Google Entity Search Application knowledge of how entities play a role in search engine results pages (SERPs) is a critical SEO skill. Learn how to use tools like the Google Cloud Natural Language API for Entity Analysis Understanding and optimizing for entities is no longer an option but a necessity for businesses […]

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Google JSON Schema Structured Data

Profile Page Schema for Organizations and People

Profile Page Schema for Organizations’ and People Profiles Google Search uses person and organization Profile Page markup to disambiguate similar creators and in features such as its Perspectives, Discussions, and Forums Search engines are better at understanding natural language. However, this schema type helps them match search results to searchers’ interest in knowing the people […]

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AdWords E-Commerce Google JSON Mobile Advertising Structured Data

Google Merchant Center Management

Google Merchant Center Management: How eCommerce Businesses Reach Shoppers via Rich Results Retailers can showcase their products for free and reach more targeted customers for free through professional Google Merchant Center feed management and rich results. Visual features are the highlights of Google Search results pages (SERPs) with which a buyer can interact. Winning these […]

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JSON Schema SEO

Semantic Triples Assist Knowledge Graph Embeddings

How Semantic Triples Assist Knowledge Graph Embeddings Semantic triples and knowledge graph embeddings help content creators establish the topic hubs for which the business entity wants to be recognized. Semantic triples are helpful to organizing and categorizing website content so that search engines can understand, rank, and populate knowledge panels easily. A set of three […]

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JSON Rich Snippets Schema Semantic Structured Data

Article Structured Data

How to Select the Best Article Schema Type Select from a few Article structure data types to best explain your web page and extended it with schema.org types and properties. Article schema data points help build a knowledge rich environment in your Web of Data. Correctly deployed extensible markup for maximum impact also helps your […]

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Google JSON Schema Semantic

JSON

What is JSON? JSON Schema is a machine-readable vocabulary that you can use to annotate and validate JSON documents. JSON ( ), or JavaScript Object Notation, is an open standard format that uses human-readable text to transmit data objects consisting of attribute-value pairs. It is used primarily to transmit data between a server and a […]

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JSON Rich Snippets Schema SEO

Implementing How-To Schema Markup

How to Add How-To Schema to Websites You can not only gain How-to rich results but also an How-to Action for the Google Assistant. Before we learn how, let’s explain why you should use HowTo schema markup. Google is driven to provide searchers with informational intent to gain the best instructional search engine page results […]

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JSON Rich Snippets Schema Semantic SEO Structured Data

How to Avoid Schema Markup Drift

How to Avoid Schema Markup Drift A site schema.org ontology needs to be consistent to avoid risks of ineffective structured data implementation increase. Google structure data updates occur quite often. This is not under your control. Staying current may mean keeping your products findable or even helping you avoid a manual penalty. Creating high-quality content […]

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JSON Schema Semantic SEO Structured Data

Pros and Cons of Implementing Structured Data

Assessing the Pros and Cons of Structured Data Implementation In today’s era of the semantic web, understanding the pros and cons of implementing structured data is giving businesses a lead advantage. Many SEOs are passionate about the power of implementing structured data (SD) but need help with convincing executives to implement it. This article and […]

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JSON Schema Structured Data

Organization Schema

How to use Organization Schema Organization structured data lets businesses provide details about themselves to search engines in a way that machines can understand. Describing your organization and its content in this way enables machines to treat your web pages and site as a database. It’s not just about using organizational schema; it’s about knowing […]

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JSON Schema Structured Data

How to add Local Business Schema

Step-by-Step Guide to Add Local Business Schema Markup Updated 9.26.2022 People constantly search for businesses and information related to their search query. Your business wants an appealing local business knowledge panel. If you are learning about the power of gaining rich results in Google SERPs, this essential type of schema markup will not only help […]

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Digital Marketing JSON Rich Snippets Schema Structured Data

Ecommerce Schema Markup Guide

Ecommerce Schema Markup Guide: How to Maximize Product Schema Updated 3.25.2024 Knowing how eCommerce schema markup types are used by search engines and where to invest your efforts can be daunting. Product-rich results in immediate SERPs provide consumers with basic information about a specific product. People want immediacy: this includes informational tidbits like price, a […]

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JSON Rich Snippets Schema Structured Data

Essential Types of Schema Markups

How to Find the Most Important Schema Markup Types Updated 6.2.2023 Multiple types of schema help search engines understand and disambiguate what your content is about. In the 2020’s you need the help of machine learning so that your business and what you do is fully understand. Using a range of essential schema markup types […]

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Google JSON Rich Snippets Schema

People Also Ask Boxes and Related Questions

How to Get in People Also Ask Boxes and Related Questions Updated 10.10.2023 “People Also Ask” and it’s Related Questions are occupying significant space in Google SERP real estate. Search engines are actually answer machines. Google no longer is sending the same volume of traffic to websites. It’s now seeking to answer the questions that […]

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E-Commerce Google JSON Mobile Advertising

Google’s Evolving Product Carousel Featured Snippet

How to Get into Product Carousel Search Results Updated 2.7.2023 The SERP (Search Engine Results Page) is a revolutionary, user-serving dynamic space that showcases vast collections of product entities and their relationship connections. Users have numerous ways to filter and refine their shopping for products to gain the answer that they are seeking. These search […]

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Google JSON Rich Snippets Semantic Structured Data

How to use Google Dataset Search for Dataset Schema

Google Dataset Search: How to use Dataset Schema for Queries Updated 3.2.2023 With the expanding quantities of digital data, search marketing strategists face a growing need to make sense out of the data. Many advanced database applications are beginning to support Google Database Search. As well, SEO’s have new reports added to the Google Search […]

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Analytics E-Commerce JSON Machine Learning Structured Data

How to Conduct a Consumer Behavior Data Analysis

How to Conduct a Consumer Behavior Data Analysis to Inform Your Marketing Campaigns Updated 2.3.2023 Strengthen your community of shoppers with data sets that help to understand user behavioral dynamics at the SERP Level. Search engine marketers rely on datasets that model user behavior on a search engine results page (SERP) that captures click behavior, […]

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E-Commerce JSON Mobile Advertising Schema SEO

Schema Enhanced Retail AMP Pages for Best PPC Performance

How to Prepare your Retail AMP Pages for Top PPC Performance Are you still trying to sell your wares from the back of a pickup truck? Or have you advanced your mobile marketing strategies to fast-loading mobile pages and to leveraging AdWords? Today, even organic search is highlighting retail pages within the Google Shopping tab. […]

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JSON Structured Data

Valid Image Size for JSON-LD Snippet Markup

PC and AMP Image Size for Valid JSON-LD Snippet Markup Updated 7.20.2021 This article will help you know how to choose the best image size for rich snippets that test with valid JSON code as well as basic best practices for images used in your web pages and posts. In a recent webmaster hangout, Google’s […]

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JSON Schema

Using Ecommerce Microdata or JSON-LD Markup Improves Online Sales

Essential Ecommerce Schema Useful for Shopping Carts How to Improve e-Commerce sales by Implementing Ecommerce JSON-LD Markup If your site has a shopping cart or you sell online in the mobile world, prepare your website for e-commerce sales in advance. Read our tips on how to optimize your AdWords account and site’s content to be […]

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JSON Rich Snippets Schema

How to Obtain Google Answer Boxes in Search

How to Provide Answers Visible in the Google Quick Answer Box Search Results Updated 8.25.2022 We are seeing a substantial rise in the number of Quick Answer Boxes served up by Google in search engine result pages (SERPs). This is about answering the user intent faster and is changing the scope of what defines SEO. […]

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JSON Rich Snippets Schema Structured Data

How to Gain the Benefit of Snippets in Search Results

How to Gain the Visual Boost of Rich Snippets in Search Results Updated 2.21.2024 How does your business stand out to a crowd of shoppers? Learn how to enrich your sales efforts in search results by leveraging product data with structured schema. Get in front of potential client eyeballs with SEO tactics that have proven […]