JSON is an open standard language file format and data interchange that uses human-readable text to store and transmit data objects consisting of attribute–value pairs and arrays. JSON-LD a common data format with diverse uses in electronic data interchange, including being used for your schmea markup on web pages.
How to Select the Best Article Schema Type Select from a few Article structure data types to best explain your web page and extended it with schema.org types and properties. Article schema data points help build a knowledge rich environment in your Web of Data. Correctly deployed extensible markup for maximum impact also helps your […]
How to Add How-To Schema to Websites You can not only gain How-to rich results but also an How-to Action for the Google Assistant. Before we learn how, let’s explain why you should use HowTo schema markup. Google is driven to provide searchers with informational intent to gain the best instructional search engine page results […]
How to Avoid Schema Markup Drift Google structure data updates occur quite often. This is not under your control. Staying current may mean keeping your products findable, or even help you avoid a manual penalty. Creating high-quality content is valuable to both your site visitors and Google. Structured data make it easy for search engines […]
Assessing the Pros and Cons of Structured Data Implementation In today’s era of the semantic web, understanding the pros and cons of implementing structured data is giving businesses a lead advantage. Many SEOs are passionate about the power of implementing structured data (SD) but need help with convincing executives to implement it. This article and […]
How to use Organization Schema Organization structured data let’s businesses provide details about themselves to search engines in a way that machines can understand. Describing your organization and its content in this way enables machines to treat your web pages and site as a database. It’s not just about using organizational schema; it about knowing […]
Step-by-Step Guide to Add Local Business Schema Markup Updated 9.26.2022 People constantly search for businesses and information related to their search query. Your business wants an appealing local business knowledge panel. If you are learning about the power of gaining rich results in Google SERPs, this essential type of schema markup will not only help […]
Ecommerce Schema Markup Guide: How to Maximize Product Schema Updated 9.26.2022 Knowing how eCommerce schema markup types are used by search engines, and where to invest your efforts can be daunting. Product-rich results in immediate SERPs provide consumers with basic information about a specific product. People want immediacy: this includes informational tidbits like price, a […]
How to Find the Most Important Schema Markup Types Updated 6.2.2023 Multiple types of schema help search engines understand and disambiguate what your content is about. In the 2020’s you need the help of machine learning so that your business and what you do is fully understand. Using a range of essential schema markup types […]
How to Get in People Also Ask Boxes and Related Questions Updated 4.14.2023 “People Also Ask” and it’s Related Questions are occupying significant space in Google SERP real estate. Search engines are actually answer machines. Google no longer is sending the same volume of traffic to websites. It’s now seeking to answer the questions that […]
How to Get into Product Carousel Search Results Updated 2.7.2023 The SERP (Search Engine Results Page) is a revolutionary, user-serving dynamic space that showcases vast collections of product entities and their relationship connections. Users have numerous ways to filter and refine their shopping for products to gain the answer that they are seeking. These search […]
Google Dataset Search: How to use Dataset Schema for Queries Updated 3.2.2023 With the expanding quantities of digital data, search marketing strategists face a growing need to make sense out of the data. Many advanced database applications are beginning to support Google Database Search. As well, SEO’s have new reports added to the Google Search […]
How to Conduct a Consumer Behavior Data Analysis to Inform Your Marketing Campaigns Updated 2.3.2023 Strengthen your community of shoppers with data sets that help to understand user behavioral dynamics at the SERP Level. Search engine marketers rely on datasets that model user behavior on a search engine results page (SERP) that captures click behavior, […]
How to Prepare your Retail AMP Pages for Top PPC Performance Are you still trying to sell your wares from the back of a pickup truck? Or have you advanced your mobile marketing strategies to fast-loading mobile pages and to leveraging AdWords? Today, even organic search is highlighting retail pages within the Google Shopping tab. […]
PC and AMP Image Size for Valid JSON-LD Snippet Markup Updated 7.20.2021 This article will help you know how to choose the best image size for rich snippets that test with valid JSON code as well as basic best practices for images used in your web pages and posts. In a recent webmaster hangout, Google’s […]
Essential Ecommerce Schema Useful for Shopping Carts How to Improve e-Commerce sales by Implementing Ecommerce JSON-LD Markup If your site has a shopping cart or you sell online in the mobile world, prepare your website for e-commerce sales in advance. Read our tips on how to optimize your AdWords account and site’s content to be […]
How to Provide Answers Visible in the Google Quick Answer Box Search Results Updated 8.25.2022 We are seeing a substantial rise in the number of Quick Answer Boxes served up by Google in search engine result pages (SERPs). This is about answering the user intent faster and is changing the scope of what defines SEO. […]
How to Gain the Visual Boost of Rich Snippets in Search Results Updated 3.10.2023 How does your business stand out to a crowd of shoppers? Learn how to enrich your sales efforts in search results by leveraging product data with structured schema. Get in front of potential client eyeballs with SEO tactics that have proven […]