Categories
Google Machine Learning SEO Structured Data

Knowledge Graph Question Answering

What is Google’s Knowledge Graph Question Answer Feature? Knowledge graph question answering (KGQA) is taking a lot of real estate in search engine result pages (SERPs). Google’s Knowledge Graph question answering feature answers users’ queries without requiring them to click through to a website. Every search engine is hoping to return the best information based […]

Categories
Machine Learning Semantic SEO

What is Semantic Search?

What is Semantic Search & Why It Matters for SEO Updated 1.18.2022 Businesses can provide more value to their target audience’s needs by using modern semantic search techniques. You’ve meticulously created your web of data so that it’s rich in internal and external customer information. But to truly be effective, their contextual signals need to […]

Categories
Artificial Intelligence Google Machine Learning Semantic

What is BERT SEO and Natural Language Processing?

Understanding Searches Better Using BERT, MUM, and NLP Due to BERT, Natural Language Processing (NLP) is the new must-have ingredient in every mobile SEO campaign. You may have heard the proverb “your words determine your destiny”. Likewise, in Search Marketing, how we use words on a page matters. Google’s BERT offers insights on its organization […]

Categories
Analytics E-Commerce JSON Machine Learning Structured Data

How to Conduct a Consumer Behavior Data Analysis

How to Conduct a Consumer Behavior Data Analysis to Inform Your Marketing Campaigns Updated 2.3.2023 Strengthen your community of shoppers with data sets that help to understand user behavioral dynamics at the SERP Level. Search engine marketers rely on datasets that model user behavior on a search engine results page (SERP) that captures click behavior, […]

Categories
Artificial Intelligence Machine Learning Structured Data

How to Gain a Data Science Architecture to Rocket your Website

How to Structure Your Site Architecture like a Data Scientist Guru Every business needs an easy way to truly understand their web data, their products’ digital visibility, and how mobile site visitors engage.. Does that mean you have to hire a data scientist to ask the right questions from your data? Data Science architecture is […]

Categories
Artificial Intelligence Machine Learning SEO

Conduct Deep Learning Optimization to Meet User Intent

How to Conduct Deep Learning Optimization to Meet User Intent Updated 2.2.2022 To align with where search trends in deep learning, start by having a user-focused approach to what should be on your web pages. Artificial Intelligence and deep learning are quickly changing how industries like healthcare and financial services are successful in the online […]

Categories
AdWords Digital Marketing Machine Learning

Apply Machine Learning Insights to PPC Multi-touch Attribution Models

Applying Machine Learning to Multi-Touch Attribution Models Updated 1.2.2023 Your new media marketing planner may well incorporate machine learning to optimize multi-touch attribution models used in PPC advertising for the 2020s. Tomorrow’s successful digital marketing agencies more likely will be those that can leverage data and apply insights from machine learning to optimize multi-touch attribution […]

Categories
Machine Learning Semantic SEO Structured Data

Structured Approach in Web Content Creation for User Conceptual Search

How to Use a Structured Approach in Web Content Creation for User Conceptual Search Updated 1.18.2022 Semantically structured web pages offering a structured approach to your content creation using Natural Language Processing for site optimization can benefit from predictive data and semantic search mapping to produce excellent results in user conceptual search. User conceptual search […]

Categories
Google Machine Learning

John Giannandrea New Head of Google Search Machine Learning

Ben Gomes Assumes Role Leading Google Search After two years of being the executive leading Google’s search and artificial intelligence units, Google is demonstrating agile marketing. John Giannandrea’s role will now be shared by two executives: Jeff Dean, the co-founder of Google Brain, one of the company’s AI research arms. Google’s major Deep Mind AI […]