Digital marketing includes all aspects of marketing that rely on the Internet and online-based digital technologies. It encompasses how people use desktop computers, mobile devices, and other digital media and platforms to find products, services, information, and answers.
Examples of digital marketing include Brand Building, Knowledge Graph Management, Content Creation, Social Media Marketing (SMM), Search Engine Optimization (SEO), and Search Engine Marketing (SEM). Strategies differ by niche; for example, Dental Marketing and Medical Device Marketing.
A digital marketer manages all the marketing campaigns that build a company’s brand and promote its products. This person’s role includes creating marketing alignment to enhance brand awareness into the digital space to drive traffic and acquire qualified leads and customers.
A digital marketing strategist takes responsibility for setting clients’ strategic brand and business marketing plans. This begins with clients offering them consultive guidance and working with internal and external teams to implement strategies.
In 2024 and beyond, we expect that hyper-personalization will be necessary for agile marketing environments. It will require skills of utilizing advanced analytics and AI machine learning to deliver individualized content recommendations, product suggestions, and expand your knowledge graph.
We also anticipate that voice recognition will be the primary trigger to interact with technology and marketing stacks. The intent behind Google’s AI answers is to make all forms of search query prompts more intuitive. Since more and more people are simply “speaking” their questions to a search engine, digital marketers must align.
Be prepared to leverage a captivating blend of AI and immersive experiences along with creating more helpful content. If you are in the B2B space, it’s a good time to review and update your B2B marketing strategies.
As consumer trends, technology, devices, online behaviors, and opportunities constantly expand and evolve, it often feels challenging to keep. The eCommerce industry has more emerging opportunities to take advantage of – and more accompanying challenges along with stiff competition.
Business owners, managers, and SEOs already have much to do, which is why automation is a growing trend. Automating email messaging, lead nurturing, paid search optimizations, content creation using generative AI, and social media posts help. Every business needs to stay on top of business growth without compromising the time it must dedicate to operations for digital success. We talk a lot about what it takes to reach new markets.
Google has recently published the statement, “Marketing equals value creation. According to Marie Gulin-Merle, global VP of ads marketing: “This is a challenging moment, to be sure. But it’s also an opportunity to prove and solidify marketing’s role as a profit center. And AI is the enabler to help you do it.” Being skilled and having the tools to align digital best practices with the new world of Generative AI Answers takes a lot of time and passion.
It continues with, “The practice of marketing is being fundamentally transformed by two events: the rapid acceleration of AI and the phaseout of third-party cookies later this year. Together, these changes will remake the status quo of digital marketing — and redefine how we do our jobs.”
People who use the Internet want relevant experiences when searching online and expect transparency and control over their data. Today, we attended an FTC event that focused on AI’s role in the future of digital marketing. Clearly, new levels of competition, guidelines, and laws are emerging.
Companies that lack building these relationships with their customers and investing in the new SGE and Google Entity Search risk losing organic traffic that their revenue may rely on. Digital marketing effectiveness, functionality, and building clients’ knowledge graphs will be increased areas of need.
Google projects that “By the end of 2024, it will be harder to reach your customers with digital ads, understand who took action on your ads, and measure how they interacted with those ads.” So, we would recommend that you ramp up your efforts to gain visibility on the SERP. That means investing in semantic search and current AI technologies.
Digital marketing in 2026 is freshly defined by an AI-first, “post-search” era, where traditional keyword strategies shift to Generative Engine Optimization (GEO) to appear in conversational AI summaries.
Key trends include hyper-personalization, the dominance of short-form video, and a pivot toward authentic, human-generated content to contrast with AI-driven, data-driven marketing.
It is important to learn how Google sees your brand entity. Consider your business’s trust facotor; this encludes the need for expert authors as ciritical to your digital marketing strategy.
A SERP analysis can shape your digital markeitng revisions.
Google ‘Skills’ Demystified: How Marketers & SEOs Must Adapt to Agentic AI. By Jeannie M. Hill AI agents are browsing the web using ‘skills.’ If your data isn’t structured for them, you will lose visibility. The term “skill” is surfacing more often across several distinct concepts within Google’s ecosystem, leading to potential ambiguity. I have […]
How to Structure your Information for Different Purposes, AI Environments, and Human Audiences By Jeannie M. Hill The AI search identity trap stems from a fundamental misunderstanding: AI does not search for raw keywords. AI engines search for context, relationships, and meaning. Organizations fail when they try to feed AI through the same basic structures […]
The 2026 Discovery Shift: Strategic Evolution to Using Interactive Content Written by Jeannie M. Hill | Updated 9.18.2026 Real-time interactive content directly impacts conversion rates. This article is for anyone asking, “How do I stay visible when search results are evolving into AI-driven snapshots?” We are moving to a world where entity salience and reputation […]
Who Really Owns Your Business? The Critical Truth About Domain Ownership Written by Jeannie M. Hill As a business owner, you likely have the deed to your office or the title to your company vehicle in your safe. But do you have the “digital deed” to your business identity? This article is being shared to […]
From Website to Knowledge Graph: Building Your Brand Hub There’s a massive shift in a website’s power. AI search levels the competitive arena between small and large companies. Previously, small business websites faced a disadvantage in Search. Even with the best product or service in your niche, competing with big brands may feel like a […]
Boost Author E-E-A-T: The jobTitle Schema Guide By Jeannie M. Hill Nesting the “jobTitle” property within the Person Schema markup of Article schema can enhance authors’ online presence. As AI-generated content floods search engine result pages (SERPs), proving human expertise is more critical than ever. This guide moves beyond basic author schema to show you […]
The Emerging AI SEO Strategist and Market Impact By Jeannie M. Hill An AI SEO Strategist is a specialized search marketing professional who designs, guides, and audits generative AI systems, agentic workflows, and semantic knowledge graphs to optimize brand discovery across AI Overviews and answer engines. By Jeannie Hill The seismic transformative impact of Artificial […]
Published on August 22, 2025 by Jeannie Hill | Medical & Healthcare Digital Strategy Healthcare Content Marketing Workflow: An E-E-A-T Framework A healthcare content marketing workflow is a structured, collaborative process combining medical writer drafting, credentialed clinician fact-checking, and semantic SEO optimization to produce compliant, trustworthy medical content that satisfies Google’s YMYL E-E-A-T standards. Creating […]
What is Digital Marketing? Digital marketing includes all aspects of marketing that rely on the Internet and online-based digital technologies. It encompasses how people use desktop computers, mobile devices, and other digital media and platforms to find products, services, information, and answers. Examples of digital marketing include Brand Building, Knowledge Graph Management, Content Creation, Social […]
Transitioning From Traditional SEO to Relevance Engineering: Understanding the Shift in AI Search It’s critical to understand how Google’s AI Mode is revolutionizing search. AI Search is more about implied needs – it is less about search demand per keyword or query phrase. It is redefining and expanding basic SEO concepts. Traditional SEO, once heavily […]
How to Fix Merchant Center Return Policy Issues For online retailers struggling with Google Merchant Center validation, resolving return policy issues, specifically the “cost of return,” is a big moment. Despite your best efforts based on the stated requirements for return policies in Google Merchant Center (GMC), there are some potential reasons why Google might […]
Strategic B2B Lead Generation for Revenue Generation A Business to Business (B2B) lead generation strategy requires integration and ongoing monitoring of your Click-Through Rates (CTRs). CTRs are an early signal for fresh outreach campaigns and for ad fatigue. If you notice a steady decline in your Conversion Rate Optimization (CRO) efforts over time, it’s a […]
Tips for Optimizing Content for AI Overviews By Jeannie M. Hill | Updated October 13, 2026 Learn which AI Overviews (AIOs) are worth targeting and how to earn citations as search evolves from lexical matching to generative synthesis. AI Overviews represent Google’s fundamental integration of generative AI directly into search engine results pages (SERPs). Websites […]
How Practices Thrive From Dental Marketing Services Published on May 14, 2024 by Jeannie Hill | Dental SEO & Patient Acquisition Dental marketing is a specialized healthcare SEO and digital patient acquisition strategy designed to increase clinic visibility in local search, Google Maps, and AI Overviews, driving appointments for general, cosmetic, and surgical dental procedures. […]
Conversion Rate Optimization Strategies for Emerging AI Trends The convergence of Artificial Intelligence and CRO has pushed forward a new era of data-driven decision-making and optimization strategies. The former mindset of hiring an SEO and CRO has merged. Effective conversion rate optimization (CRO) strategies have evolved and now demand alignment across marketing teams working in […]
Content Strategy Updates for Google’s Search Generative Experience Written by Jeannie M. Hill | Updated 1.3.2025 Fine-tuning content strategies means ongoing research and adjustment for Google’s AI Seach Generative Experience. The emergence of Generative Artificial Intelligence is irrevocable and transformative. Everyone’s content marketing strategies may be on the verge of disruption or prepared to prosper […]
How do you create a perfect product page? Your product pages are of critical importance on your website. Naturally, then, you want to create a perfect product page. Great product pages help convert browsers into buyers. They lower your paid search costs. Also, importantly, they provide your customers with the information they need to make […]
ChatGPT and Generative AI Still Need Expert Authors Do ChatGPT and Gemini do better marketing? Are Generative AI Tools more of a threat or help to Authors? Effective content marketing is more important the content ease and volume. More low-quality content can never compete with sincere attempts to publish the best page on a specific […]
How can Service-Based Businesses Sell on the SERP? Service business types tend to be in information-rich categories with many ways to show up on the SERP. Consumers ask a lot of questions to service-based business types. These are trust-based transactions that are often more complex because they involve multiple decision-makers. If you wonder why people […]
Marketing Alignment with SEO and Content is Needed for a Multi-Modal Approach Updated 8.17.2024 A multi-modal approach demands marketing alignment with SEO strategies for everyone else involved in attaining business goals. Success requires teams to stop building go-to-market strategies independently. Digital marketing managers, SEO consultants, and content writers don’t just solve problems; they show opportunities. […]
Ecommerce Schema Markup Guide: How to Maximize Product Schema Updated 2.20.2025 Knowing how eCommerce schema markup types are used by search engines and where to invest your efforts can be daunting. Product-rich results in immediate SERPs provide consumers with basic information about a specific product. People want immediacy: this includes informational tidbits like price, a […]
Business Growth: The “AI-Ready” Approach to Reaching New Markets Written by Jeannie M. Hill | Updated 1.15.2026 Business growth drivers are now more reliant on digital trends and how consumers search and find products online. Your business growth demands may be pressing the need to pivot and fuel new ways to win new customers and […]
Agile Marketing Plan to Survive Business Downturns Updated 11.10.2025 Agile Marketing boosts companies’ flexibility, adaptability, and speed to recover from revenue losses and when embracing new opportunities. How do you hit your marketing campaign target when suddenly people are using search so different? Prioritizing the best digital channels, revamping sensitive product messages, and adapt-and-execute with speedier processes are […]
How to keep Healthcare Google Business Listings Updated By Jeannie M. Hill | Updated 12.19.2025 At a time when the volume of medical searches is exploding, people need to quickly find the right medical providers in their geo-locations. Your Google Business Listing updates help you stay in customers’ minds and are a key part of […]
Trends in How Consumers Shop Using Visual Search Updated 3.20.2024 Visual Search has become the growing trend of flexible and modular assets used to support commerce experiences. Visual search trends shape how consumers find products and information. When people want to explore a topic, they are turning to image search for it. Your site’s images […]
How to Build Brand Trust and Brand Equity with Consumers Updated 3.5.2023 Retail sales are dependent on trusted consumer relationships and brand-loyal followers. The first data point is consumer trust. Brand trust is something that every online business must earn. You cannot buy consumer trust. It is about being trustworthy and demonstrating that over time. […]
How to Define Your Search Marketing Strategies for a Site Redesign Updated 1.3.2025 Experience tells us that high-level strategic thinking, research, and search marketing pre-planning is of particular importance before ever building websites or embarking on a re-design. Results-driven Website redesigns that begin with proven search marketing strategies have happier clients in the end. First, […]
How to Create Evergreen Content for Your Sales Funnel Updated 8.16.2023 How do you build an evergreen sales funnel and content marketing that perpetually generates customers – use evergreen content. Find an evergreen market and then audit and craft great evergreen content for each stage in your customer’s journey to purchase. Your evergreen content may […]
How to Win Google-owned SERP Clicks Updated 8.17.2023 Many who have adhered more to an “it’s always worked” search marketing plan are feeling the shakeup in new Google search results. Zero-click searches cause worry about losing clicks through to websites. Is Google the ideal place to connect with consumers? Even if you end up with […]
Search Intent is Reshaping Consumer Journey Mapping Updated 6.20.2024 Digital marketing changes most when it comes to the marketing funnel and purchase journey. Today, nothing more powerful than search intent. Consumers have moved past a linear path from awareness to consideration to purchase. They are distilling and broadening their purchase process in unique and unpredictable […]
User-Engagement Strategies that Drive Customer-Centric Marketing Updated 8.25.2022 Rapidly evolving consumer requirements and search engines’ intense dedication to producing trusted answers that meet search intent to qualify as having customer centric engagement strategies. It means that businesses are forced to get laser-focused on what users want and how they make buying decisions. It is all […]
Why SEO Hubs Social Media Marketing: Advanced Social Strategies Written by Jeannie M. Hill | Updated 1.9.2025 Your social media marketing strategy is the backbone to scheduling standout content that people on social media platforms engage with. More recently, social and retail are merging with the vast expanse of new ‘buy now’ functionality in social […]
How to create Google Posts and Schedule Them to Win Clicks and Sales Updated 4.28.2025 A recent and exciting development for your Google My Business Listing is Google’s new Posts feature. This helps Google My Business users to better manage what information is added in your SERP sidebar. And here we mean going well past […]
How to Maximize Your Video Marketing Efforts to Reach a Wider Audience Updated 12.11.2023 Every business is pressed to provide its viewers with the best video viewing environment on their website, in AdWords display marketing, and mobile video advertising. Video is one of the most versatile and profitable digital marketing tools in existence. That is […]
Digital marketers have a shared responsibility for GDPR compliance in the realm of preparing for and upholding General Data Protection Regulation GDPR compliant practices. Minnesota user transparency and consent law in 2018 are no longer just about topics like a refusal to take a chemical test or breath tests to keep our roads safe. Nor […]
Is SEO Effective? Results-Driven Search Marketing Trends SEO and SEM specialists continually refine their SEO techniques and search marketing strategies. SEO is not only effective if done right, SEO is the Gift that Keeps Giving! Search Engine Optimization (SEO) is another angle and effective method to try and increase brand awareness and relevant traffic on […]
How to Create the Best Content Marketing Mobile Strategy to Reach Ideal Clients Updated 12.29.2022 Businesses cluing into the importance of high quality, niche-targeted content ideal for mobile audiences, find that their content marketing mobile strategy pays off. Unlike some marketing strategies that target a broad range of likely customers, niche marketing focuses on a […]
How to Use Google Maps Marketing to Boost Your Business Updated 11.07.2022 Learn how to create a powerful Google Maps Marketing Strategy and use it in your marketing arsenal. From optimizing your Google My Business Listing to adding compelling images, business promotions, and responding to client reviews, you can boost sales. Google maps are now […]
Applying Machine Learning to Multi-Touch Attribution Models Updated 1.2.2023 Your new media marketing planner may well incorporate machine learning to optimize multi-touch attribution models used in PPC advertising for the 2020s. Tomorrow’s successful digital marketing agencies more likely will be those that can leverage data and apply insights from machine learning to optimize multi-touch attribution […]
Benefits of Combining Earned SEO and Paid Search Updated 3.6.2023 If your site has deep success in earned SEO and your approach to paid search seemed isolated from it, both should share the same focus – solutions found in search that match user intent. We find at least 5 reasons why your business should consider […]
How to Enhance your Site’s Attributes for the Google Mobile Search Algorithm Updated 2.27.2025 How well do your web pages work on smaller devices? Google continues to refine and prioritize its mobile-first search algorithm, which increases the importance of having a mobile-friendly website. If your site has become a dinosaur when it comes to a […]
New Google Innovations for Text and Display Ads Across Devices During the Google Performance Summit held earlier today, Google formally announced the biggest update to the ad creatives since AdWords paid search marketing was first offered over 15 years ago. You now have more ways to encourage customers to engage your business. Both GoogleAds’ experience […]
How to Use Google Paid Search Marketing to Reach More Digital Shoppers By using Google sponsored Ads, you can drive highly targeted traffic to your website. If you know how to compete in the midst of change, pay-per-click advertising can be a cost-effective way to grow your business online. We have now hit the 3-month […]
How You Can Benefit From Semantic Search Updated 3.5.2023 Semantic enrichment gives data more meaning, making it more easily discoverable by both users and search engines. Semantic search is changing the way digital marketing should be performed; gain the benefits of semantic search today! Google means to be an “Answer Engine,” trying to provide those […]
How to Double AdWords Conversion Rates and Business Learn why you’re pursuing conversion rate optimization incorrectly if it is not bringing you extra business! Your AdWords campaign may be driven by a goal to generate leads, retarget to past site visitors, or to sell eCommerce products; in every scenario, you most likely have a competitor […]
How AdWords Profit-driven Marketing Works All businesses spending advertising dollars on AdWords share typically interested in one goal: Profit. That needs an AdWords profit-driven marketing focus individual who knows what the goal actually looks like, your profits now, what profits can be, and how to optimize your AdWords campaign(s) to get there. Marketers must strike […]
Minneapolis Local SEO Optimization Services for Businesses in the Twin Cities Updated September 9, 2022 Potential Minneapolis customers are searching for your Twin Cities business online. You can be found online with Minneapolis local SEO optimization. It is easier than ever for consumers to call you right from your Google Knowledge Graph. You can ignite […]
New AdWords Features for PPC Advertising Learn the latest strategies for how to win more conversions with Google Marketing Options The primary goal of most paid search campaigns is to drive lead conversions and customers. Optimize your Google AdWords account with the newly added features made available recently to make this more often the case […]
16 Effective AdWords Optimization Tips for Beginners to Jump Into PPC Increasing your conversion rates is possible with our 16 effective AdWords optimization tips for beginners. You may be able to maximize the digital visibility of your marketing, double your AdWords conversion rates, and drive more qualified customers to your website without increasing costs. Win […]
7 Top New Features in Google AdWords Editor V1 There are several advantages for mobile advertisers using paid search to can quickly get used to the new interface in Google AdWords Editor. AdWords Editor will update to support upgraded URLs. Noteworthy in new version, AdWords Editor can replace text both in final URLs and final […]
Minneapolis Lead Generation Services Updated 2.7.2025 Online lead generation will put the wind in your sales for new selling opportunities by converting site visitors to potential clients. Well optimized web content opens the door to much more than increasing visits and clicks. Our Minneapolis digital services and professional team optimizes a website by converting web […]