Digital marketing includes all aspects of marketing that rely on the Internet and online-based digital technologies. It encompasses how people use desktop computers, mobile devices, and other digital media and platforms to find products, services, information, and answers.
Examples of digital marketing include Brand Building, Knowledge Graph Management, Content Creation, Social Media Marketing (SMM), Search Engine Optimization (SEO), and Search Engine Marketing (SEM).
A digital marketer carries the role of managing all the marketing campaigns that build a company’s brand and promote its products. This person’s role includes creating marketing alignment to enhance brand awareness into the digital space to drive traffic and acquire qualified leads and customers.
A digital marketing strategist takes responsibility for setting clients’ strategic brand and business marketing plans. This begins by working with clients to offer them consultive guidance and working with both internal and external teams to implement strategies.
How can Service-Based Businesses Sell on the SERP? Service business types tend to be in information-rich categories with many ways to show up on the SERP. Consumers ask a lot of questions to service-based business types. These are trust-based transactions that are often more complex because they involve multiple decision-makers. If you wonder why people […]
Marketing Alignment with SEO and Content is needed for a Multi-Modal Approach Updated 5.20.2022 A multi-modal approach demands marketing alignment with your SEO team and everyone else involved in attaining business goals. Success requires teams to stop building go-to-market strategies independently. Digital marketing managers, SEO consultants, and content writers don’t just solve problems, they show […]
Ecommerce Schema Markup Guide: How to Maximize Product Schema Updated 9.26.2022 Knowing how eCommerce schema markup types are used by search engines, and where to invest your efforts can be daunting. Product-rich results in immediate SERPs provide consumers with basic information about a specific product. People want immediacy: this includes informational tidbits like price, a […]
Digital Transformation and COVID-19 have Changed Business Forever Updated 8.25.2022 Business growth drivers are now more reliant on digital trends and how consumers search and find products online. The coronavirus is driving digital communications – especially on mobile. Your business growth demands may be pressing the need to pivot and fuel new ways to win […]
Agile Marketing Plan to Survive Business Downturns Updated 11.30.2022 Agile Marketing boosts companies’ flexibility, adaptability, and speed to recover from revenue losses and when embracing new opportunities. How do you hit your marketing campaign target when suddenly people are using search so different? Prioritizing the best digital channels, revamping sensitive product messages, and adapt-and-execute with speedier processes are […]
How to keep Healthcare Google Business Listings Updated Updated 8.13.2021 At a time when the volume of medical searches is exploding, people need to quickly find the right medical providers in their geo-locations. Your Google Business Listing updates help you stay in customers’ minds and are a key part of a strong local search marketing […]
Trends in How Consumers Shop Using Visual Search Updated 12.7.2021 Visual Search has become the growing trend of flexible and modular assets used to support commerce experiences. Visual search trends are shaping how consumers find products and information. When people want to explore a topic, they are turning to image search for it. The images […]
How to Build Brand Trust and Brand Equity with Consumers Updated 1.18.2022 Retail sales are dependent on trusted consumer relationships and brand loyal followers. The first data point is consumer trust. Brand trust is something that every online business must earn. You cannot buy consumer trust. It is about being trustworthy and demonstrating that over […]
How to Define Your Search Marketing Strategies for a Site Redesign Updated 10.24.2022 Experience tells us that high-level strategic thinking, research, and search marketing pre-planning is of particular importance before ever building websites or embarking on a re-design. Results-driven Website redesigns that begin with proven search marketing strategies have happier clients in the end. First, […]
How to Create Evergreen Content for Your Sales Funnel Updated 2.3.2022 How do you build an evergreen sales funnel and content marketing that perpetually generates customers – use evergreen content. Find an evergreen market and then audit and craft great evergreen content for each stage in your customer’s journey to purchase. Your evergreen content may […]
How to Win Google-owned SERP Clicks Updated 11.5.2022 Many who have adhered more to an “it’s always worked” search marketing plan are feeling the shakeup in new Google search results. Zero-click searches cause worry about losing clicks through to websites. Is Google the ideal place to connect with consumers? Even if you end up with […]
Search Intent is Reshaping Consumer Journey Mapping Updated 5.26.2022 Digital marketing changes most when it comes to the marketing funnel and purchase journey. Consumers have moved past a linear path from awareness to consideration to purchase. They are distilling and broadening their purchase process in unique and unpredictable mobile moments. More than ever prospective buyers […]
User-Engagement Strategies that Drive Customer-Centric Marketing Updated 8.25.2022 Rapidly evolving consumer requirements and search engines’ intense dedication to producing trusted answers that meet search intent to qualify as having customer centric engagement strategies. It means that businesses are forced to get laser-focused on what users want and how they make buying decisions. It is all […]
Why SEO Hubs Social Media Marketing: Advanced Social Strategies Your social media marketing strategy is the backbone to scheduling standout content that people on social media platforms engage with. More recently, social and retail are merging with the vast expanse of new ‘buy now’ functionality in social content. Social media needs to be an integrated […]
How to create Google Posts and Schedule Them to Win Clicks and Sales Updated 8.9.2022 A recent and exciting development for your Google My Business Listing is Google’s new Posts feature. This helps Google My Business users to better manage what information is added in your SERP sidebar. And here we mean going well past […]
How to Maximize Your Video Marketing Efforts to Reach a Wider Audience Updated 11.23.2021 Every business is pressed to provide it’s viewers with the best video viewing environment on their website, in AdWords display marketing, and mobile video advertising. Video is one of the most versatile and profitable digital marketing tools in existence. That is […]
Digital marketers have a shared responsibility for GDPR compliance in the realm of preparing for and upholding General Data Protection Regulation GDPR compliant practices. Minnesota user transparency and consent law in 2018 are no longer just about topics like a refusal to take a chemical test or breath tests to keep our roads safe. Nor […]
Is SEO Effective? Results-Driven Search Marketing Trends SEO and SEM specialists continually refine their SEO techniques and search marketing strategies. SEO is not only effective, if done right, SEO is the Gift that Keeps Giving! Search Engine Optimization (SEO) is another angle and effective method to try and increase brand awareness and relevant traffic on […]
How to Create the Best Content Marketing Mobile Strategy to Reach Ideal Clients Updated 12.29.2022 Businesses cluing into the importance of high quality, niche-targeted content ideal for mobile audiences, find that their content marketing mobile strategy pays off. Unlike some marketing strategies that target a broad range of likely customers, niche marketing focuses on a […]
How to Use Google Maps Marketing to Boost Your Business Updated 11.07.2022 Learn how to create a powerful Google Maps Marketing Strategy and use it in your marketing arsenal. From optimizing your Google My Business Listing to adding compelling images, business promotions, and responding to client reviews, you can boost sales. Google maps are now […]
Applying Machine Learning to Multi-Touch Attribution Models Updated 4.30.2020 Your new media marketing planner may well incorporate machine learning to optimize multi-touch attribution models used in PPC advertising for the 2020s. Tomorrow’s successful digital marketing agencies more likely will be those that can leverage data and apply insights from machine learning to optimize multi-touch attribution […]
Benefits of Combining Earned SEO and Paid Search If your site has deep success in earned SEO and your approach to paid search seemed isolated from it, both should share the same focus – solutions found in search that match user intent. We find at least 5 reasons why your business should consider running a […]
How to Enhance your Site’s Attributes for the Google Mobile Search Algorithm How well do your web pages work on smaller devices? Google continues to refine and prioritize its mobile-first search algorithm, which increases the importance of having a mobile-friendly website. If your site has become a dinosaur when it comes to a mobile experience, […]
New Google Innovations for Text and Display Ads Across Devices During the Google Performance Summit held earlier today, Google formally announced the biggest update to the ad creatives since AdWords paid search marketing was first offered over 15 years ago. You now have more ways to encourage customers to engage your business. Both GoogleAds’ experience […]
How to Use Google Paid Search Marketing to Reach More Digital Shoppers By using Google sponsored Ads, you can drive highly targeted traffic to your website. If you know how to compete in the midst of change, pay-per-click advertising can be a cost-effective way to grow your business online. We have now hit the 3-month […]
How You Can Benefit From Semantic Search Updated 12.5.2021 Semantic enrichment gives data more meaning, making it more easily discoverable by both users and search engines. Semantic search is changing the way digital marketing should be performed; gain the benefits of semantic search today! Google means to be an “Answer Engine,” trying to provide those […]
How to Double AdWords Conversion Rates and Business Learn why you’re pursuing conversion rate optimization incorrectly if it is not bringing you extra business! Your AdWords campaign may be driven by a goal to generate leads, retarget to past site visitors, or to sell eCommerce products; in every scenario, you most likely have a competitor […]
How AdWords Profit-driven Marketing Works All businesses spending advertising dollars on AdWords share typically interested in one goal: Profit. That needs an AdWords profit-driven marketing focus individual who knows what the goal actually looks like, your profits now, what profits can be, and how to optimize your AdWords campaign(s) to get there. Marketers must strike […]
Minneapolis Local SEO Optimization Services for Businesses in the Twin Cities Updated September 9, 2022 Potential Minneapolis customers are searching for your Twin Cities business online. You can be found online with Minneapolis local SEO optimization. It is easier than ever for consumers to call you right from your Google Knowledge Graph. You can ignite […]
New AdWords Features for PPC Advertising Learn the latest strategies for how to win more conversions with Google Marketing Options The primary goal of most paid search campaigns is to drive lead conversions and customers. Optimize your Google AdWords account with the newly added features made available recently to make this more often the case […]
16 Effective AdWords Optimization Tips for Beginners to Jump Into PPC Increasing your conversion rates is possible with our 16 effective AdWords optimization tips for beginners. You may be able to maximize the digital visibility of your marketing, double your AdWords conversion rates, and drive more qualified customers to your website without increasing costs. Win […]
7 Top New Features in Google AdWords Editor V1 There are several advantages for mobile advertisers using paid search to can quickly get used to the new interface in Google AdWords Editor. AdWords Editor will update to support upgraded URLs. Noteworthy in new version, AdWords Editor can replace text both in final URLs and final […]
B2B Minneapolis Digital Services for Online Lead Generation Online lead generation will put the wind in your sales for new selling opportunities by converting site visitors to potential clients. Well optimized web content opens the door to much more than increasing visits and clicks. Our Minneapolis digital services and professional team optimizes a website by […]