16 Effective AdWords Optimization Tips for Beginners


16 Effective AdWords Optimization Tips for Beginners to Jump Into PPC16 top AdWords Optimization Tips for Beginners and Marketers looking for a refresher

Increasing your conversion rates is possible with our 16 effective AdWords optimization tips for beginners. You may be able to maximize the digital visibility of your marketing, double your AdWords conversion rates, and drive more qualified customers to your website without increasing costs.

Win Applause! Gain more AdWords Campaign leads for less money.Your AdWords campaign can work in tandem with your earned search and local search marketing. Google AdWords has proven to be the most successful paid search platform by many businesses. The practice of making regular checks and small tweaks may lead to significant improvements to campaign CRO. The combination of regular minor adjustments and a few strategic major changes often yields dramatic increases in revenue. Our AdWords Optimization Tips will move you forward and help you reach your goals.

As the intenseness and complexity of your digital competition grows on the web, optimizing your AdWords account and awareness of your website’s usability factors is paramount. This prompts internet marketers to become more advanced with their Ad text optimization tactics and focus on how to better integrate paid and earned search.

When a person uses Google Search, AdWords quickly identifies all ads containing keywords matches that are relevant to the search intent. From the lot of those ads, AdWords overlooks those that don’t qualify, including ads that target another location and disapproved ads. Of the eligible ads, those that rank high have the best chance of displaying. Ad rank is daily assessed by a combination of bid amount, ad quality, and the anticipated effect of ad extensions and use of additional formats. Be thorough in your research before optimizing your AdWords campaigns. The Google AdWords auction process begins again for each individual search; that explains why each auction may potentially serve up varied results – even if seconds apart.

Before You try Optimizing your AdWords Campaigns

To get more out of your AdWords campaign you must first know that there is customer demand for your product or services. If on-line buyers are not searching for what you are selling in Google, then obviously, AdWords search advertising isn’t your best resource. So, before applying the tips below to an AdWords campaign, you need to confirm there is a reasonable search volume for what you intend to offer.

The insightful tips listed below can improve your AdWords performance as well as using the AdWords Editor. Gleaned from our years of marketing testing and proven wins, you can more quickly maximize your company’s visibility on search engines. If you are a seasoned marketer, most likely you are already well beyond these tactics. If you are a business owner about to embark on paid advertising, or someone ready to take on their first AdWords clients, these tips will prove helpful.

QUESTION: What is Ad Text Optimization

ANSWER: “Ad text optimization (ATO) is the process of improving the performance of a text Pay Per Click (PPC) Advertisement on search engines by improving its Click Through Rate (CTR) performance both in terms of volume and quality of response, that is “more buyers, less browsers”. ATO is an element of Search engine optimization, where the subject is discussed in greater detail”, according to Wikipediaa.

16 AdWords Campaign Optimization Tips to Boost Your Business Revenue

1. Optimize your website and AdWords landing pages for mobile

2. Develop your on-page SEO optimization

3. Utilize savvy buyer personas to match AdWords copy

4. Make your title compelling

5. Build relationships on social media

6. Target local buyers in your paid search ads

7. Test display network ads for best reach and re-marketing

8. Know your audiences language

9. Create one clear and identifiable business NAP

10. Answer key FAQ’s up-front to empower decisions

11. Present positive and honest product reviews

12. Fine tune relevancy between Ads and your search terms

13. Strategic Use of negative broad match and negative keywords

14. Be willing to invest in Google AdWords advertising

15. Don’t leave profits on the table

16. Focus on your ROI more than your costs

MORE DETAILS ON THE 16 ADWORDS OPTIMIZATION TIPS FOR BEGINNERS

1. Optimize your website and AdWords landing pages for mobileOptimize your website and AdWords landing pages for mobile

For a targeted ad to perform optimally and give you the best value per click possible, the quality of your landing page content a key factor. Every AdWords campaign’s success depends fundamentally on how perfectly the landing page content matches the words and message of your ads. Your website can expect traffic to generate sales leads when it is well optimized to support Ad campaigns. All your AdWords landing pages must have message match.

2. Develop your on-page SEO optimization

Give your AdWords landing page the benefits of long-tail keyword rich titles, meta descriptions, optimized images, and headers. Recent research shows trends indicating that the percentage of web surfers who are searching for 2 or 3-word phrases is decreasing and “the percentage of people who are searching for 4, 5 or even 8-word phrases is increasing”, according to Quicksprout. As searchers are more apt at using the web, Ad copy and landing page content with relevancy is necessary, and an experienced Marketer knows that. Google provides the most relevant results when it is clear what is on your web page and that it matches intent.

3. Utilize savvy buyer personas to match AdWords copy

Create unique AdWords campaigns to align with segmented buyer groups. You can boost your marketing efforts with custom affinity audiences that match services and products that precise buyer group is seeking. On-line users who are actively considering buying a service or product like those you offer are pleased when rewarded with solutions. To reach your targeted, audience, you need a working knowledge of what it is your customers are searching for when looking online for a business like yours.

Meticulous ad copy that matches your landing page, keywords, and the buyer intent, is alluringly effective at driving cheaper clicks. Really solid buyer personas will help you match buyer intent and be pleasing enough to win a higher number of conversions.

4. Make your title compelling

Practice and test until you are sure that your Ad titles are compelling, honest, provide a key introduction, and leave the reader wanting more. Don’t be afraid to dip in text that engages emotional marketing in your headline. Your headline title needs to be a tight match to your landing page and keywords but can still be either intellectual, empathetic, spiritual, or even a tad whimsical to invoke emotional marketing that has the value of grabbing a reader’s attention.

To realistically reach more potential customers within your ad spend, your titles should be specific. With only 25 characters for your headline, concise and descriptive AdWords ad titles can be extremely challenging because you must fit what you want to say into such a compact space. Dynamic keyword insertion in your title may help you stand out in the mix of Ads. As you crunch word for your Ad title, keep a keen focus what your potential customers are truly looking for. You can gain more real estate for your ad by optimizing use of ad extensions.

5. Build relationships on social media

Combine paid Google AdWords campaign with the powerful demographic targeting for ads on social media platforms. Know which social media channel are best aligned with participants seeking to know products like yours. Social advertising has grown enormously in effectiveness over the last few years. These ads combine text and display elements which can be targeted based on user preferences, demographics, and location, much like AdWords. Depending on your business type and budget, consider a strong approach and combine alongside your AdWords campaign. Build relationships to grow those searchers who are further along in the buying cycle.

6. Target local buyers in your paid search ads

Combine paid Google AdWords campaign with the powerful demographic targeting for ads on social media platforms. Individual ad campaigns can select locations for your ad to be shown. Campaigns that maximize location targeting give your ads the benefit of reaching potential buyers in those locations. Location targeting helps eliminate wasted spend and focuses digital advertising on areas with the right customers

7. Test display network ads for best reach and re-marketing

You may know your business (or your client’s business) niche chat terms inside and out. However, to reach buyers who want what you are selling, you have to use text that matches their “speak”. Ad copy’s keywords determine what search terms your ads are eligible to appear for. For example when marketing to the Millennial generation, use terms they can easily identify with and that engage their interests. Then you can engage AdWords audience targeting feature, which allows greater accuracy when choosing who sees your ads.

Utilize the full potential of the Google AdWords Editor to determine which pay-per-click (PPC) advertising can increase your customer base. Plan to test, test and re-test to have the best reach. Then continually optimize your account and focus on a profit-diven model of paid advertising.

8. Know your audience’s languageAdWords Optimization Tips for improved AdWords quality score

You are on a great foundation when you know your business inside out and niche chat terms. However, to reach buyers who want what you are selling you have to use keywords that match their talk. Ad copy’s keywords determine what search terms your ads are eligible to appear for. For example, when marketing to the Millennial generation, you terms they can easily identify with and that are engaging.

First off, you need to know if there is customer demand for the keywords you intend to bid on. If your customers are not searching for your product or service in Google the way you assume, then obviously, AdWords search advertising, which is still based on keywords, will be limited for you. So, before you get too excited about optimizing your AdWords campaign with new semantic keywords, know your audience’s language. You may be surprised to find search volume for your chosen terms.

9. Create one clear and identifiable business NAP

Well in advance of kicking off your paid marketing campaigns; ensure that your business name, address, phone number and directions are aligned perfectly across all search and social channels. Your AdWords campaign landing page should make it easy for viewers to know what your business name and service is.

In AdWords, use Location extensions to show your business address, phone number, and a map marker with your ad text. Mobile viewers will have the additional benefit of a link with directions to your business. Make it easy for those who click on your Ad to drive to your store. Google says, “On average, ads with location extensions see a 10% boost in click-through rate.”

10. Make your title compelling and Answer FAQ’s up-front

Practice and test until you are sure that your Ad titles are compelling, honest, provide a key introduction, and leave the reader wanting more. Don’t be afraid to dip in text that engages emotional marketing in your headline. Your headline title needs to be a tight match to your landing page and keywords but can still be either intellectual, empathetic, spiritual, or even a tad whimsical to invoke emotional marketing that has the value of grabbing a reader’s attention. Keep your title believable, to the main point in your offer, and yet enticing. Ad copy can build trust from the start. Answer as many of the key questions up front. People frequently use Google search that may influence a purchasing decision. Give them the information that they want to decide.

11. Present positive and honest product reviews

Prospective buyers feel assured of their purchase value when they can easily read genuine reviews and testimonial from other consumers. Make sure your business reviews are visible across paid and earned search, and social networks. Avoid assumptions that everyone has heard of your excellence service reputation. Let the voice of your proven track record be heard.

Wordstream says, “Word of mouth is the most powerful marketing there is, and client testimonials, reviews, and endorsements are your closest thing to social proof.”

12. Fine tune relevancy between Ads and your search terms

Review your campaign’s ad group to find which are performing better than others. Identify the ad groups that are not performing as well and assess the congruency between your ads and the search terms they’re obtaining. Start with one particular ad group you question and check the keywords from all angels. Go to: Details, Search Terms and select All to evaluate search terms that are accruing clicks on your campaign ads. Wash, rinse and repeat testing your search terms.

To add a term from your list of search term as a negative keyword, just check the box next to that keyword and choose “Add Negative Keyword” from the bar at the top.

If you’re viewing search terms from the AdWords Dimensions tab on the account level, it automatically collects data for each time the search term appeared for any campaign, as opposed to breaking out on the campaign/ad group level. (Alternatively, you can affix columns for those if wanted). This view is particularly useful when running multiple campaigns targeting different regions with identical keywords.

13. Strategic Use of negative broad match and negative keywords

Careful use ensures your ad has the best opportunity to appear for the best keyword searches, meaning, Exact Match. But your ad will only appear for less responsive keywords if able to do so at a much lower cost gained using for Phrase Match and Modified Broad Match. Correct keyword settings can save money and increase Click Through Rate (CTR) if you are wisely using Negative Broad Match and Negative Exact Match keywords to your Phrase and Broad Match Ad Groups.

Keyword match types help control which searches can trigger your ad; however they still leave room for narrowing the search response when combined effectively with negative keywords. Negative keywords can also be applied on the Google Display Network. Here, added terms as negative keywords are known as “keyword exclusions” for Display Network targeted campaigns. Then ads are eliminated to show on sites that contain those keyword matches. Since the negatives are limited to the broad match type in this case, so caution is advisable when selecting how one-word keywords will influence results.

Jon Thralow of PR Video and Mozenda says, “Make sure and use negative key terms most of my campaigns have thousands of negative key terms and many campaigns have more negative key terms then broad, phrase, and exact combined.”

4. Be willing to invest in Google AdWords advertising

It is best to start with a simple AdWords strategy before you can expect to successfully reach the state of having both “Major” and “Minor” campaigns pulling in conversions. Start your “Minors” campaign if you have relatively unproven keywords with a soft approach. Slowly increase your spend after you have to tested to see what generate the most success. Your “Majors” campaign is a safer place for big spends once you have full proven keyword and match effectiveness. Know that dollars send on segmenting by geography, product/service type, match type and more can end up offering you a high return in the long run.

15. Don’t leave profits on the table

If your AdWords campaign is following the profiteer model, then with careful attention to your data and measurements, you can safely venture into higher spends. When you see a competitor nap keyword rankings and capture higher impression shares, consider if you a slight spend adjustment will keep you on page one. The wages of a proven AdWords manager will serve up insights into ad creatives or landing pages that can keep you making more money than your marketing spend.

Advertising on Google AdWords may be daunting at first. However, if you are not in that space and your competitors are, it’s likely that you’re leaving thousands of prospective customers clueless of your amazing product. They may be searching right now for what you offer. When you invest in benefit-oriented compelling ad copy in this space, you can nab your customer’s attention, win a click on your ad, and introduce yourself for the first time when they arrive on your site. Missing the introduction to a qualified prospect buyer due to a poorly run AdWords campaign, limiting budget, or not advertising on AdWords at all can mean leaving serious amounts of potential earnings on the table.

In our experience, while upping bids by 50% or 100%, we can help clients typically gain above 50% or 100% in increased relevant traffic.

16. Focus on your ROI more than your costs

To become the dominant advertiser in your niche, you need to move beyond merely managing costs. It is better to focus on maximizing your return on investment (ROI) from your advertising efforts. If you double your monthly spend with Google AdWords and earn triple in profits on that advertising, why cap what you can make? When it is clear there is more money to earn than the spend, scale up your advertising. and Provided you can meet the demands of increased business, capturing more market share is an excellent business practice.

It should be more about increasing your earnings per click (EPC) for better profit margins. If you win over your competition with the highest EPC in your market, you can pay more than your competitors and gain more clicks, more leads, and more buyers. That’s what truly winning in AdWords is.

Getting the Most out of AdWords Paid Advertising

Paid advertising with AdWords is a great way to guide more relevant traffic to your website and increase business ROI, however, it can become expensive quickly if you aren’t moving forward with a skilled Marketer. We know you want to make sure you are getting the most out of your paid ads. Running an aggressive Google AdWords campaign that receives new leads can be achieved if your AdWords buy isn’t too broad, and you’re paying for leads that turn into business revenue. There are several simple things that should be done to make sure you are getting the most from your marketing spend. Pay-per-click digital marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. You can be very targeted in your reach with finely optimized campaign.

One key unique advantage of PPC marketing is that Google (and additional ad networks) do more than reward the highest bidders for that ad space; they reward the best-quality ads. This means the ads that users indicate they prefer. Essentially, Google rewards good AdWords performance. The stronger your ads fit your landing page, copy and consumer demand, you can gain higher your click-through rates and the lower your costs.

“Dramatic improvements in results are only possible if you Never Stop Optimizing. Indeed, if you leave your Campaigns alone then they will slowly decline. Keep optimizing and you can always squeeze out better performance, with a lower Cost Per Click (CPC) or a higher Clickthrough Rate (CTR).” – Wordtracker

“Compelling ads with a high click-through rate (CTR) will boost your AdWords Quality Score, which in turn will lower the cost per click of your keywords. So your ads will directly affect how much you pay per click for each of your keywords. Great ads will lower your costs while lousy ads will raise your costs.” – Kissmetrics

” Ruling out words that may be used in conjunction with your keyword, but aren’t relevant to your offering are also good keywords to add as negative keywords. Combined with proper match types and keyword choices; this can really help maximize your PPC spend.” – Vertical Response

Google AdWords Manager

October 5, 2015

“Been in talks with Jeannie for a few months, wanted to highlight a quick success of hers: since she has taken over (AdWords Account), your cost-per-conversion has been cut nearly in half!”

Google AdWords Management Services

PPC Management that gives business improved ROI. Get your pay-per-click ad campaign on Google today with a proven AdWords Manager. We’ll optimize your AdWords Account with keywords that fine tuned your ad and increase your click through rate. We’ll work hard to f ocus better on your target audience by creating custom targeted AdWords campaigns and by creating a customized experience. We can deliver on what you need: the right ad, for the right product at the right moment.

Your initial AdWords campaign is rarely optimal from the start. Once keyword data (CTR, costs, clicks, conversions) is gained, making the right decisions to optimize your existing campaigns will yield higher conversions. Hill Web Creations can help you turn around an under-performing AdWords campaign in a relatively short period of time.

Learn more about our AdWords Services for Lead Generation

Image provided by Calita Kabir on Flickr; image name: “Tips To Success For Business Owners”

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