Gain a Quality Backlinks Profile to Build Domain Authority



Healthy Backlink Relevance is Critical to Build Domain Authority
Healthy Backlink Relevance is Critical to Build Domain Authority

It is hard to win sufficient exposure in search results before your business gains a high enough Google TrustRank. There are many factors that directly influence a site’s Google authority including the domain, quantity and quality of links, web traffic elements, indications of positive user experiences, and more.

The best way to build authority for your domain is to improve your overall SEO. In particular, you should work on your linking profile, which influences your site’s rank and digital trust factor — by getting more links from other well-linked-to pages. Moz says: “Unlike other SEO metrics, Domain Authority is difficult to influence directly.

A site linked properly to related industry sites will fare better during search algorithmic changes and penguin updates. It’s time to research both your site’s and your competitors’ backlinks, as news of fresh algorithm google updates are forthcoming. Google TrustRank will only be granted at Google’s discretion and over a period of time that proves your sites worthiness. The right backlink profile helps build domain authority. White hat link building means going about it the ethical way by creating killer content that entices people to share! “Once relevance, links, and keywords are taken into account, the true engines of search engine success are now believed to be “Trust” and “Authority”, states Chris Garrett.

What is Domain Authority?

A good definition of what domain authority is will help you get the most out of this article.

Domain authority is a logarithmic score which extends from 0-100 and that was created by Moz. It predicts the level that a domain (web page) will rank in the search engine results. It is based on multiple influences like Moz Rank, Moz Trust, social signals, inbound linking root domains, health of a site’s overall backlink profile, user engagement, page load speed, traffic levels, mobile experience and more.

What is Back-linking?

“Competitor backlinking is a search engine optimization strategy that involves analyzing the backlinks of competing websites within a vertical search. The outcome of this activity is designed to increase organic search engine rankings and to gain an understanding of the link building strategies used by business competitors”, according to Wikipedia, which is drawing from David Amerland.

Backlinks are Key to Strong Domain AuthorityBacklinks are Key to Strong Domain Authority

If your business is hoping to gain visibility and leads when prospective buyers search online, then you need to have a realistic idea of how you site’s linking profile compares to competitor websites. By knowing how search engines make decisions about who can best answer the query, it is easier to recognize why backlinks play such a huge role in establishing domain authority.

By gaining a benchmark on both the number of links and the quality of inbound links that are for your site to have, you can obtain clearer information as to what SEO tasks you need to accomplish for high organic search engine ranking. Another possible outcome of competitive backlink research is that you can the ability to better identify which sort of websites more frequently link to a specific website theme or category. Couple this work along with enhancing your site’s attributes to create a better user experience and you will be on the right road to becoming a more trusted entity online.

Your Backlink Profile Impacts your Website’s Domain Authority

“>If you have given your best search engine optimization efforts and still find that your site doesn’t get the visibility you believe it deserves, this article can help you better understand what Google is looking for. As the key gatekeeper to search, it is crucial to follow Google’s Search Guidelines to rank well. If you’re not on the first page of Google for your core search terms and brand name, you’re losing customers by not showing up. And in a competitive industry, unless you have paid advertising bringing in visitors, your site might never be seen in search engine results pages (SERPs).

Domain authority is established on the basis of a lot of factors. Primarily, however, these are link profile factors such as the number of backward links that are pointing to your website and how authoritative those sites are themselves. TrustRank is from of Google link analysis

When it comes to hiring digital marketing services, get someone on your team who understands how technology plays a role in your on-line trust factor. For all businesses trying to build a professional business worthy of accruing new relationships and backlinks, it is an important concept to wrap your mind around. If your site’s profile is full of spammy backlinks, reflects poor SEO tactics, lacks fresh content, or builds up a cruddy link profile, Google will know it – even if you don’t.

It is necessary to gain inbound links from other trusted sites to build real domain authority. This means having websites with page rank and high domain authority linking to your website to give it a boost. Having these links in your link profile shows that you are an affirmed leader in your niche. I work with companies who are thinking of the long-term health of their business website and are willing to invest in their future. We go about link-building the integral way – by relationship building.

Ultimately a giant-sized aspect that influences your position in search rankings is trust. If Google doesn’t trust your business due to poor reviews, no reviews, or exaggerating your accomplishments, no one or few reference you site through backlinks, misstating your products benefits, or publishing false claims about your services, you simply will not be promoted in SERPs (Search Engine Result Pages). Backlinks are still important, but good content that offers a great user experience is King. The quality of your web content will cause your pages to be commented on and shared (which can earn you backlinks and authority).

What Relevant Backlinks have to do with Building Domain Authority

Are you are asking, how does a site’s backlink profile relate to its ranking in SERPs? To answer, let’s start with a definition of SEO.

SEO or Search Engine Optimization is a global term in digital marketing because of its significance in establishing any online business. SEO is becoming a harder process that encompasses multiple strategies and skills to improve a website’s visibility to search engines like GoogleBot, Bing, Yahoo, Yandex, etc. Backlinks are one of the building blocks of trust from a search engine’s perspective. Naturally earned backlinks are simply the incoming links (also known as IBLs) from someone else’s website or blog. If your website has achieved the favor of gaining a significant number quality IBLs (Inbound Links) from reputable sites, then there are more chances that your website will be found more often in first-page SERPs. Good SEO requires an a long-range plan; it takes time – but it pays off well. Each marketer developed their own perspective on how to go about gaining more business.

When a visitor values a webpage enough to post a link to it for others to gain the same opportunity to read it, that may be a clear indicator that the user was satisfied. And so, Google tends to trust the content on that page. Both your website’s domains a global term in digital marketing because of its significance in establishing any online business. SEO is becoming a harder process that encompasses multiple strategies and skills to improve a website’s visibility to search engines like GoogleBot, Bing, Yahoo, Yandex, etc.

Backlinks are one of the building blocks of trust from a search engine’s perspective. Naturally earned backlinks are simply the incoming links (also known as IBLs) from someone else’s website or blog. If your site has achieved the favor of gaining a significant number quality IBLs (Inbound Links) from reputable sites, then there are more chances that your website will be found more often in first page SERPs (Search Engine Result Pages). When a visitor values a webpage enough to post a link to it for others to gain the same opportunity to read it, it is a clear indicator that the user was satisfied. And so, Google tends to trust the content on that page. Both your website’s domain and that page gain trust and authority.

How to Get Started Building Online Authority and Trust

This article will help newer businesses know how to establish a digital trust for your business websites. Broadly known brands typically enjoy a naturally high level of authority that they have gained over time through excellent services and products. When users have but their faith in you, and there is a digital track record proving that – your domain may gain tremendous authority with search engines. If you are just starting to learn what domain authority means, and how to gain it, can the benefit of learning from other’s experience. How to gain backlinks from authoritative sites

How your business is identified by others online is fluid and perceived by everything you say and do on the Internet that leaves a brand footprint. Do you know how your business world is building trust with your prospective clients, current customers, your peers, and search engines? How well your digital communications work to build relationships, connect your network, and are readable for search engines are at the heart of growing your business. Having the marketing finesse to craft web content around viewer needs and that resonates with the emotional side of other humans is at the heart of search. Then add to it the ability for Google’s algorithms to interpret your structured data behind that content, means your site can better match user intent.

While there is some speculation that search engine algorithms will place less importance on link popularity as the Semantic Web arrives, Google has recently confirmed that it still plays a big role. Because links are still a strong connector when forming trusted relationships on the Web, for the time being they’re a key metric for a computer program to assess the importance and trustworthiness of a Web page.

How to gain backlinks from authoritative sites by earning trust 10 Tips to Build Domain Authority Rank and Digital Trust Via Backlinks

Does your website communicate in ways that win trust?

TIP 1: Build Relationships with Industry Influencers

TIP 2: Build on the Google Plus Social Media Platform

TIP 3: Use Tools to Determine Trust Flow and if a Backlink is Healthy

TIP 4: Be Bold and Ask the Right People

TIP 5: Create Fresh Web Content that is Linkable

TIP 6: Use Tools and Know How to Interpret Trust Factor Reports

TIP 7: Eliminate the Impact of Bad Backlinks

TIP 8: Build a Diverse Backlink Profile

TIP 9: PPC Advertising Can be a Link Building Tool

TIP 10: Get in Google’s News Carousel to Gain Exposure

How to Build Online Backlink Relevance for Domain Authority

Domain authority and Trust Flow both take time to build; both measure the influence of a website by evaluating the number and quality of the site that link to it. Let’s take a deeper look at how to come up sharp:

TIP 1: Build Relationships with Industry Influencers

Endeavor to build your digital brand trust by learning from the top influencers in your industry. These are the individuals that your prospective buyers already rely on for trustworthy information and advice that they can count on. By networking with these influencers, they may get to know you and sharing your web content, or invite you to be a guest poster. This form of digital reputation building is powerful. A referral link offered by them to your web content means that you benefit from the strength of their online reputation and trust factor. This will in turn boost search engines trust in your brand as well with shoppers.

TIP 2: Build on the Google Plus Social Media Platfor

If another Google+ user or community member mentions you, re-shares your posts, or otherwise engages you in social media, in general, that helps build online citations at a minimum. The real strength of Google Plus for building a higher trust level for your site is when someone shares your post, and it adds a favorable backlink to your profile. Google+ pages and profiles can play a key role in helping to establish your business reputation and authority. Mark Traphagen, an SEO guru at Stone Temple says, “If I reshared a Google+ post by a highly-followed G+ user on my profile, and then a day or two later checked Google Search (logged out of Google, cache, and history cleared), time and again I found that my reshare of the original post would be the highest ranking Google+ post for the title of the original post.”

TIP 3: Use Tools to Determine Trust Flow and if a Backlink is Healthy

What about Trust Flow? How do you measure it? MajesticSEO Trust Flow is “a number predicting how trustworthy a page is based on how trustworthy sites tend to link to trustworthy neighbors.” We suggest using multiple tools, like Ahrefs, Moz, SEMrush, Screaming Frog, Raven, and Majestic SEO to name a few. In other words, this metric attempts to gauge the value of the links pointing toward (in this case) a site’s profile. A higher Trust Flow number indicates that the links pointing to the profile are mostly of the sort that a search engine would be more inclined to trust, and thus give more weight.

TIP 4: Be Bold and Ask the Right People

Sometimes it is simply okay to ask. If someone already complements your web page, then why not request that they share it so that other can benefit? We often hear from new clients that they are afraid of reputation based linked building if their website got banned in the past. There has been a tremendous amount of individuals who created lots of links using old techniques or poor SEO tactics. Fear is not helpful to moving forward; learn the new and ethical ways. If you offer the best solutions, and your peers and customers can find you online, much of this will come naturally. Expert Link builder Jim Boykin of Internet Marketing Ninjas says that one of the biggest hindrances to gaining the right linking profile because you don’t ask! “It takes more than just traffic to turn visitors into customers; you must have backlinks.”

TIP 5: Create Fresh Web Content that is Linkable

When creating fresh content, consider what may be most linkable. Sites exist like BuzzSumo, Ahrefs Content Explorer, and Google Trends that many turn to for great content generating ideas that their followers are looking for. Learn what readers want in your industry and what the buzz is about on the Internet, and then reference the conversations in your news articles and blog posts. Most frequently shared content often includes infographics, engaging video content and how-to lists that are easily shareable. Offer solutions and information that consumers want. Audiences love this kind of content; when they link to it or share it – your digital authority may get the uplift you need.

TIP 6: Use Tools and Know How to Interpret Trust Factor Reports

Follow reports in your Google Search Console, Analytics and use other tools like Moz. We find that a web page with an elevated MozRank, while having a hugely disproportionate low MozTrust factor, typically is feebly in search engines; when compared with a web page with a worse MozRank but with less of a MozRank-MozTrust disparity – trust is more important. Winning the links you want to your site is very like building good old fashioned publicity. It comes with the diligent work of creating “link worthy” content and being integral in all manner of business – so buyers want to come back.

If you think that your site is doing great because you have lots of backlinks, you may be surprised if findings prove that if you’re actually delivering a terrible user experience and have lots of spammy backlinks – you are in trouble. You need to be measuring the right things.

TIP 7: Eliminate the Impact of Bad Backlinks

There is more work to do than just gaining authority links to boost your domains ability to rank, on the flips side, it’s necessary to eliminate links that can undermine your domain authority. Within the Google Search Console you have a Disavow Tool. Disavowing is one quick way to inform Google that you want to disassociate your site from spammy or less favored websites. This works to ping Google servers which in turn will disregard the spammy or low quality inbound links that you disavowed next time Google crawls your website.

TIP 8: Build a Diverse Backlink Profile

To be regarded as a leader, a website that earns links from a variety of influential websites. And these links should encompass multiple key pages across your site, not just to your home page or a few pages. If several trusted and high-value websites are linking to lots of content on your website, it will be a strong indicator of your authority and relevance.

Consider the famous leadership quote by Benjamin Hooks: “If you think you are leading and turn around to see no one following, then you are just taking a walk.” In the same manner, backlinks from many sites support the theory that you are a true leader with a substantial following. At the same time, fewer backlinks from sources of greater trust will give your domain stronger authority than many links from a higher number of low-trust sources.

Produce educational content that others voluntarily share. If you have a natural relationship and can introduce this content to someone from .gov and .edu domains, a link from them really validates your site in the eyes of search engines. Their domain authority also fluctuates much less than the average e-commerce site. Businesses that host community activity calendars or sponsor events to strengthen local businesses can earn the benevolence of local government and educational institutions in bestowing a link. This is a tried and true way to increase your domain authority.

We can all relate to the headaches of email spam. In the same manner determining if a web page or group of pages is sending spammy links is subjective. Think of a collection of websites that link to each other’s pages repeatedly. Such links may indicate useful relationships between the sites, or they may have been created with the express intention of boosting the rank of each other’s pages. In general, it is challenging to distinguish between these two scenarios – but algorithms are getting smarter. A diverse profile helps defuse doubt when the linking going on is in question.

TIP 9: PPC Advertising Can be a Link Building Tool

While marketers may not generally think of this as a form of buying backlinks, if you pay for relevant traffic with AdWords campaign services in place, and it earns you a high ranking backlink, that’s positive. When targeted traffic is earned from paid search, your website benefits from it by winning more visitors and brand exposure. When potential buyers come to your website, regardless of the channel by which they came, there is at least some likelihood that they will link to you. After all, they wouldn’t have clicked on your URL unless it was interesting to them.

TIP 10: Get in Google’s News Carousel to Gain Exposure

SEO experts who already have Accelerated Mobile Pages (AMP) in place are now able to promote content through this new channel. Google is rewarded sites with trending news content that is mobile optimized with extra traffic – it is where Internet users are coming from and what they want. Take advantage of the Google News carousel and other industry news sites to drive traffic to your website by being allied to from one of these introductory image pieces of content. Syndicate a news release on a platform that already gets more readers than most sites ever can gain.

It is possible this is one way to end up with those highly sought after backlinks from authority news sites that pick up your content. You need not focus on gaining those Google News backlinks; it should come naturally if you produce the best mobile-optimized content on topics people want to hear about.

On a side note, another linking strategy can be to turn a product recall into a positive with a press release. Typically, news in this vein is well picked up with industry places, without question. This type of communication can be delicate and is not for the novice marketer, but if you manufacture or are a reseller of recalled products, it is possible to turn this into an advantage. Consumers love businesses that respond quickly and reassure them that they are in control.

Building substantial domain authority is more than just about accruing the right backlinks. To dominate in local rankings and become the featured local business in your niche market which means offering a superb user experience and surpassing the authority of your next closest competitor. Consistency and frequently producing fresh news-worthy content and social distribution is central for a successful digital marketing plan.

Being on the web is all about the level of success your domain has in meeting Internet user’s needs. It has to be relevant; it has to work to help buyers make better purchase decisions.

5 Steps Buyers Take That Build Your Business and Domain Authority

Gaining trust for your business online requires the following 5 basic steps that most customers take:
referring web pages that offer quality inbound backlinks.

1. Someone contact your business.

2. They form a perception as to who you are.

3. They likely check you out elsewhere online to assessment if you are trustworthy.

4. If positive, they connect with you to make a product purchase or request your business services.

5. Maintain a positive on-going support structure

Google is interested in the visitor’s experience on your site. Do they run? Do they bookmark you site? Do they buy? Do they return and make more contact? Do they write a great review about and post a link so that others can have the same great experience? If so, you have earned a backlink a “natural way”; you have worked hard to earn it just by doing great business.

Every website’s backlink profile is an important aspect of carrying authority with Google. When one site chooses to include a link to another site, they are putting their own reputation behind the site being linked to. In the digital world, this is a form of saying that this source of information is trustworthy for what it says. That being said, websites that acquire many links from other reputable sites can be regarded as equally authoritative domains.

Link building, even though it has been abused, still plays a very significant role in SEO. Google closely scrutinizes every website you link to in addition to the websites that link to your web content. If you want to be a trusted authority in your niche, it is important to accrue links from others that have already established “authority and trust” in Google’s eyes. Know that it works both ways. After having built valuable links to your website, if low-quality sites are permitted to link to it, you are unknowingly passing on your domain authority to spammers, which in essence will lower that same hard-won authority.

You may be wondering what the whole thing is about when you hear of link exchanges and PR. Those who have been penalized will be the first to point out that there are a wrong way and a right way to go about it. You will be well on the right path if you start out utilizing the ten tips listed above.

White hat backlink strategies rely on:

• Building relationships through hard work earned trust.

• They depend on creating unique, high-quality content that individuals and businesses actually seek to read.

• They put faith in experience and specialist who know when and how to build natural links.

• They bank on a diverse inbound linking strategy and scale up as efforts over time produce results.

• They are willing to invest.

Expert back linking validates a website’s authority and is expensive in the form of time, resources, and networking – but in the end – it adds huge value.

Key Insights Gleaned from Matt Cutts Answer about Backlinks:

Watch the full video session titled Will backlinks lose their importance in ranking? held by Google Webmasters on May 2014.

* There is no mistaking it – Google is ardently attempting to remove, or at least reduce, the way backlinks have configured into their algorithm in the past. Note that when he says that backlinks are still relevant – he adds – “at least for now”.

* The manner in which he answers the question validates the reason we expected as behind why backlinks are becoming less relevant: simply – too much backlink spam. Too many SEOs have run the gamut with efforts to capture leads with black hat SEO practices. No one knows this as well as Google, and they are putting enormous time and efforts into solving this problem.

* The message that Google is conveying is that backlinks are not the fix-all to SEO. To maintain its own integrity with searchers, its endeavor is to return the “best, most relevant, most topical search results”. It is better to focus on building the best quality content and making sure visitors have a great user experience once they are on your site.

Google’s Business Relies On Trust – Just like us!Conduct a domain authority test to see how your site compares to your competitors

Whether you are a scholar, practitioner, or business owner seeking a partner, it is easy to recognize just how widely acknowledged the importance of trust is:

* Trust builds authority and makes cooperative endeavors happen.

* Trust is key to positive, long-lasting interpersonal and business relationships. We listen when these people speak because they have earned authority.

* Trust increases as a critical element during challenging times when the stakes are high.

* Trust is a central component in successful B2B transactions.

* Major business decisions are made by the individuals who have earned enough trust to be given that authority.

To establish domain trust, one factor highlighted by Search Metrics to consolidate domain authority is how you set up your site’s folders, subdomains, and therefore your URLs. Your linking structure matters. Your URL linking structure matters. It is easy to miss such inherent SEO factors that may be contributing significantly to maintaining a high site ranking and Visibility in SERPs. “By redirecting to a streamlined folder structure in March of this year from dictionary.reference.com/browse into dictionary.com/browse/, dictionary.com allowed them to consolidate the domain authority, resulting in regained SEO visibility,” determined Holly Miller who wrote the July 12, 2016 article Domain Authority Consolidation: An Observation of dictionary.com (http://blog.searchmetrics.com/us/2016/07/12/domain-authority-consolidation/).

I conducted a domain vs domain search to see who wins for the search term “web hosting”. I compared Google Cloud Hosting, GoDaddy and Siteground. This image shows the results.

Some Questions to Ask Others who Will Give Honest Comments

Every one of us is known by our reputation. So how do your current customers feel about your business? Do they share links to it?

* Do you respond in a time fashion?

* After they receive the product, does it meet their expectations? Surpass them?

* Do they really want a different service or product than what you offer?

* Are they willing to leave a positive review online so other can find you?

* Do they see you as an authority in your industry?

* Do you perceive my content as informative and interesting enough to share?

“Your domain authority can have a powerful impact on how your pages rank and therefore the traffic you receive. There is the only way you’re going to have a tidy link profile to protect your domain’s rank — cleaning it up regularly.” – Bright Edge

“It turns out backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.” – Matt Cutts

“The relevance factor is important to ranking. Thus, while the trust score can be said to be a measure of quantity of inbound links, topical categorization of the seed set identifies the relevance qualities of the inbound links.” – The SEM Post

Link Building Risk Management

Skilled search engine marketers own an acute understanding of the short term and long term risks involved in link-building, or better yet, content building so that someone wants to link to your content. We work hard to be current in knowing what sites Google (in particular) approves off and how linking structures are approved or disapproved of. Build for natural visibility in SERPs – although, that is not a simple process. If you could skip the many pitfalls of over-striving to gain domain trust by ignoring Google’s guidelines, your and battles won immediately will be lost in the long run.

Research for Linking Opportunities and Site Backlink Health Audit

If it hasn’t been done lately, auditing your site’s backlink portfolio is an important aspect of SEO. Learn if your current backlinks are helping or hurting your business. Contact us for a quick demo and conversation to start addressing your backlinking opportunities.

Conclusion

xperience has taught us that many SEO tasks are important and need doing. Like: varying anchor text, posting regularly with quality content, and building niche relevant links. But it matters little until Google TRUSTS your site and determines that it has domain authority. Schedule a Overall SEO Site Audit, and you will certainly see improvements in your search ranking!

Be patient. Trust takes a long time to develop but can be destroyed in seconds. Successfully building up your site with healthy backlinks that are relevant to your industry doesn’t happen with a haphazard effort.

Healthy link building relevant is time-intensive, sometimes frustrating, and often confusing for the beginner. Yet it is Unavoidable. As we hear from many who watch their domain’s authority like a hawk – ultimately, it’s still the trump card for higher search rankings. Expect what goes into establishing domain authority and winning healthy backlinks to change. Google engineers notice when their metrics missed something and are working hard to fix and improve rating guidelines and site rankings.

After building up and cleaning up your link profile, take the time to celebrate that huge accomplishment. Having completed your marketing campaign to link up with proven and relevant link partners, your next task may be a content strategy makeover. All major search engines now can penalize a site for items extending from thin content, copied content, inappropriate language, content users don’t engage with, the correctness of Google structured data wrapping your content, and content with too many grammatical errors, and keyword stuffed content. SEO is an on-going process. Backlinks to a page are only one aspect.

Read our tips for building online reviews for business credibility.

  • Show Comments

  • Soumya Roy

    Point 9, building links from PPC ads keep me thinking, but I am still clueless about how PPC ads help us in building relevant links. Until and unless a backlink is relevant in some way to our content it will not help. I enjoyed reading the post but I have one question. We disavow dofollow links if we find them toxic and irrelevant. Can these link analysis tools see those links disavowed or they still count them as dofollow links.

    • jeanniehill@gmail.com

      I agree with you, Soumya Roy – it is important to keenly decipher if a backlink was created naturally and whether or not it is relevant or toxic. Try all of the tools. They offer various experiences and continually update.

Comments are closed.

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