Google ‘Skills’ Demystified: How Marketers & SEOs Must Adapt to Agentic AI. By Jeannie M. Hill AI agents are browsing the web using ‘skills.’ If your data isn’t structured for them, you will lose visibility. The term “skill” is surfacing more often across several distinct concepts within Google’s ecosystem, leading to potential ambiguity. I have […]
How Structured Outputs Build the Modern Knowledge Hub By Jeannie Hill | Part of our series on Architecting Knowledge for the AI Era To succeed in Google’s AI-first search experiences (such as AI Overviews and AI Mode), content must be structured for rapid algorithmic parsing, semantic clarity, and human scannability. To build a global knowledge […]
Open Knowledge Format (OKF) Brand Graph for Medical Businesses Written by Jeannie M. Hill Creating an Open Knowledge Format (OKF) brand graph for medical clients enables your AI agents to seamlessly parse medical data, clinical language, and brand assets. It uses a standardized, markdown-based directory structure so different AI models and applications can read and […]
Knowledge Graph vs. Knowledge Panel vs. Google Business Profile: Understanding the Difference Written by Jeannie M. Hill | Updated 10.27.2026 Google Knowledge Graph (KG) is a database that provides information for displaying Google Knowledge Panels, which are interactive boxes that appear on search engine results pages (SERPs). The Google Knowledge Graph is a large data […]
The Evolution of Web Traffic and AI Agents Written by Jeannie M. Hill and video created by NotebookLM | Updated 10.27.2026 The New Era of AI-Driven Web Traffic: For over two decades, businesses have built their digital presence with one primary audience in mind: humans. I started out over twenty years ago, creating visually stunning […]
The Emerging AI SEO Strategist and Market Impact By Jeannie M. Hill An AI SEO Strategist is a specialized search marketing professional who designs, guides, and audits generative AI systems, agentic workflows, and semantic knowledge graphs to optimize brand discovery across AI Overviews and answer engines. By Jeannie Hill The seismic transformative impact of Artificial […]
SEO AI Strategy: A Human-Driven Approach By Jeannie M. Hill AI models are revolutionizing SEO, making it more efficient and user-centric by improving search accuracy (with human oversight), boosting content, and building knowledge graphs through strategic AI collaboration. Table of Contents What is an AI SEO Strategy? Why Incorporate AI in SEO Workflows? Better AI […]
Information Extraction – Basic Definition Information extraction (IE) is the task of automatically extracting structured information from unstructured and/or semi-structured machine-readable documents. In most of the cases this activity concerns processing human language texts by means of natural language processing (NLP). Recent activities in multimedia document processing like automatic annotation and content extraction out of […]