Digital Marketing Archives - Hill Web Creations: Digital Marketing, PPC, SEM, SEO

GDPR User Transparency and Customer Consent Requirements

April 27, 2018

Digital marketers have a shared responsibility for GDPR compliance in the realm of preparing for and upholding General Data Protection Regulation GDPR compliant practices. Minnesota user transparency and consent law in 2018 are no longer just about topics like a refusal to take a chemical test or breath tests to keep our roads safe. Nor…

Is SEO Effective? Results-Driven Search Marketing Trends in 2018

Is SEO Effective? 12 Changes in SEO Best Practices

April 9, 2018

Jeannie Hill

Digital Marketing, SEO

Is SEO Effective? Results-Driven Search Marketing Trends in 2018 SEO and SEM specialists continually refine their SEO techniques to provide improvements in user engagement and find that SEO is the Gift that Keeps Giving! Search Engine Optimization (SEO) is another angle and effective method to try and increase brand awareness and relevant traffic on your…

Content Strategies for 2018 - Reaching the Right Customer

Content Marketing that Incorporates a Mobile Strategy for 2018

March 19, 2018

Jeannie Hill

Digital Marketing, Mobile Advertising, SEO

How to Create the Best Content Marketing Mobile Strategy to Reach Ideal Clients Businesses cluing into the importance of high quality, niche-targeted content ideal for mobile audiences, find that their content marketing strategies are paying off. Unlike some marketing strategies that target a broad range of likely customers, niche marketing focuses on a specific segment…

Applying Machine Learning to Optimize PPC Multi-Touch Attribution Models

Apply Machine Learning Insights to PPC Multi-touch Attribution Models

December 31, 2016

Jeannie Hill

AdWords, Digital Marketing, Machine Learning

Applying Machine Learning to Multi-Touch Attribution Models Your new media marketing planner may well incorporate machine learning to optimize multi-touch attribution models used in PPC advertising in 2017. Tomorrow’s successful digital marketing agencies more likely will be those that can leverage data and apply insights from machine learning to optimize multi-touch attribution models. The insights…

5 Benefits when Paid and Earned Search Teams collaborate

Why Combining Earned SEO and Paid Search Team Efforts Pays

July 28, 2016

Jeannie Hill

AdWords, Digital Marketing, SEO

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Benefits of Combining Earned SEO and Paid Search If you site has deep success in earned SEO and your approach to paid search seemed isolated from it, both should share the same focus – solutions found in search that match user intent. We find at least 5 reasons why your business should consider running a…

Mobile display ads help customers engage your business

Google Innovations for Text and Display Ads Across Devices

May 24, 2016

Jeannie Hill

AdWords, Digital Marketing, Mobile Advertising

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New Google Innovations for Text and Display Ads Across Devices During the Google Performance Summit held earlier today, Google formally announced the biggest update to the ad creatives since AdWords paid search marketing was first offered over 15 years ago. You now have more ways to encourage customers to engage your business. Both Google’s experience…

Search queries indicating buyer intent produce Google Sponsored Ads

How Google Paid Search Marketing Reaches More Digital Shoppers

May 17, 2016

Jeannie Hill

AdWords, Digital Marketing

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How to Use Google Paid Search Marketing to Reach More Digital Shoppers By using Google sponsored Ads, you can drive highly targeted traffic to your website. If you know how to compete in the midst of change, pay-per-click advertising can be a cost-effective way to grow your business online. We have now hit the 3-month…

benefits of semantic search: How semantic search helps your audience find your business

Benefits That Semantic Search Brings to Digital Marketing

April 18, 2016

Jeannie Hill

Digital Marketing, Semantic

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Benefits Semantic Search Brings to Digital Marketing Semantic enrichment gives data more meaning, making it more easily discoverable by both users and search engines. Semantic search is changing the way digital marketing should be performed; gain the benefits of semantic search today! Google means to be an “Answer Engine,” trying to provide those who use…

Minneapolis Local SEO Optimization Services

Minneapolis MN Local SEO Optimization Services

February 23, 2016

Jeannie Hill

Digital Marketing, SEO

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Minneapolis Local SEO Optimization Services for Businesses in the Twin Cities Potential Minneapolis customers are searching for your Twin Cities business online. You can be found online with Minneapolis local SEO optimization. You can ignite digital connections to make it happen with local search optimization to meet demands of your local clientele. Can Shoppers find…

6 Top New Features in Google Adwords Editor 11.2

7 Top New Features in Google Adwords Editor 11.2

June 29, 2015

Jeannie Hill

AdWords, Digital Marketing, E-Commerce

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7 Top New Features in Google AdWords Editor 11.2 There are several advantages for mobile advertisers using paid search to can quickly get used to the new interface in Google AdWords Editor. AdWords Editor will update to support upgraded URLs beginning July 1, 2015. Noteworthy in Version 11.2, AdWords Editor can replace text both in…

B2B Minneapolis Digital Services for Lead Generation

April 29, 2015

Jeannie Hill

Digital Marketing

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B2B Minneapolis Digital Services for Online Lead Generation Online lead generation will put the wind in your sales for new selling opportunities by converting site visitors to potential clients. Well optimized web content opens the door to much more than increasing visits and clicks. Our digital marketing team optimizes a website by converting web pages…