Category Archives: Structured Data

Win Google SERP Clicks and New Customers

How to Win Google-owned SERP Clicks Many who have adhered more to an “it’s always worked” search marketing plan are feeling the shakeup in new Google search results. Zero-click searches cause worry about losing clicks through to websites. Is Google the ideal place to connect with consumers? Even if you end up with zero clicks […]

How to Conduct a Consumer Behavioral Data Analysis

How to Conduct a Consumer Behavioral Data Analysis to Inform Your Marketing Campaigns Strengthen your community of shoppers with data sets that help to understand user behavioral dynamics at the SERP Level. Search engine marketers rely on datasets that model user behavior on a SERP that capture click behavior, consumer attention depth, and user satisfaction […]

How to Gain a Data Science Architecture to Rocket your Website

How to Structure Your Site Architecture like a Data Scientist Guru Every business needs an easy way to truly understand their web data and mobile site visitors, but does that mean you have to hire a data scientist to ask the right questions from your data? Data Science architecture is bringing ideas together that transforms […]

Indexing your Website Faster

Indexing your Website Faster with the Google Index Coverage Fixing Report With Google improving our ability to use live testing for Technical SEO fixes, and its shortened wait time for re-crawling web pages submitted to be re-indexed, you can respond to user preferences faster. All four leading search engines, Google, Bing, Yahoo and Yandex, are […]

Fact Check Schema Helps to Build Online Credibility

How to Implement Fact Check Schema Correctly to Build Online Credibility Schema 3.2 brought us the option to add new structured data in the form of fact-check reviews. When an individual either uses voice search or types a request for information on the Internet, search engines providing matches for the requested details, need options that […]

Fix Product Markup to Avoid Google Manual Actions

How to Test & Fix Product Markup to Avoid Google Manual Actions Web search today is focused on product information extraction, personalized searches, and customized knowledge data mining techniques that leverage schema markup implementation for better visibility in search engine results pages (SERPs). Google may deem incorrectly implemented markup as an effort to mislead site […]

Industry Specific Schema Implementation Made Easy

Industry Specific Schema Implementation Made Easy Industry specific schema offers more visibility than you may think. Structure your pages with markup so that eyeballs will see it and users will click on your snippet results. This is good for SEO for multiple reasons. It is critical for search marketing professionals and business owners to review […]

Web Images Sizes for Valid JSON-LD Snippet Markup

PC and AMP Image Size for Valid JSON-LD Snippet Markup This article will help you know how to choose images for rich snippets that test with valid JSON code as well as basic best practices for images used in your web pages and posts. In a recent webmaster hangout, Google’s John Mueller talked about how […]

Google Rich Cards Report to Gain Fully Enhanced Cards

How to Read your Google Search Console Rich Cards Report This year Google revamped its Rich Snippets feature called Rich Cards into three groupings: “Invalid Cards”, “Enhanceable Cards” and “Fully Enhanced Cards”. This ability to identify critical errors in your site’s cards helps SEO professionals to know right where to begin. The Google Search Console […]

Contextual Ontologies and Taxonomies Form the Base of Good UX Design

How Contextual Ontologies and Taxonomies Form the Base of Good UX Design How to Build A Website UX Structure That Offers a Great Shopper’s Experience With the buzz of a new year coming, interface experts are revealing their predictions for the coming 12 months for web and mobile prototyping, techniques for maintaining taxonomies, wireframing, and […]

Why Indepth Articles with Long-Form Content are Winning Online

Why In-depth Articles with Long-Form Content are Winning The effectiveness of long-form content articles depends much on the context. The purpose of writing is to provoke thought, discussion, and actions that lead to online sales – not to preach or bore. Today, the insanely hugely successful article is often times one with a word count […]

Google Releases New SEO Structured Data Markup

Google Releases New Structured Data Markup That Can Boost Your SEO To Soar in Search Results Today You Need Structured Data SEO! The release of Google’s Structured Data Pages update on January 13 indicates one clear message: usability and user experience come first with a focus on how clear and accessible the main content of […]

Structured Approach in Web Content Creation for User Conceptual Search

How to Use a Structured Approach in Web Content Creation for User Conceptual Search Semantically structured web pages offering a structured approach to your content creation using Natural Language Processing for site optimization can benefit from predictive data and semantic search mapping to produce excellent results in user conceptual search. Concept search gives relevant and […]

How to Gain the Benefit of Snippets in Search Results

How to Gain the Visual Boost of Rich Snippets in Search Results How does your business stand out to a crowd of shoppers? Learn how to enrich your sales efforts in search results by leveraging product data with structured schema. Get in front of potential client eyeballs with SEO tactics that have proven results. Metadata […]

Google Structured Data Update in the Search Console

Google Structured Data Update in Search Console Structured Data Markup Paints a Picture of Your Website’s Content. This structured data update is not just for search engines. If done correctly, your business will gain the benefits of optimized and more attractive search results and increase your click-through rate. Structured snippets are meant to help provide […]

Privacy Preference Center

    Consent Management

    Understanding GDPR Compliance

    Our approach: We have always treated your data and your privacy with respect and are committed to doing so ongoing. We hold that increased transparency and more mindful consideration of what data is collected and why will benefit the industry overall. We welcome updating our site in ways that encourage better transparency that site visitors what and seek to build long-term and trusted relationships.

    Seeking to be compliant with the new GDPR requirements, we have updated this Privacy Policy and how we use personal data to meet the most recent guidance from the Information Commissioner’s Office (ICO).

    The data types that we collect about you

    * Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

    We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

    * Identity Data includes: first name, last name, username or similar identifier, title, photos or other images.

    * Contact Data includes: billing address, delivery address, email address and telephone numbers, and any social media accounts used to contact us.

    * Financial Data: At this time we do not take online payments. Which means that your financial data such as bank account and payment card details are not recorded or stored.

    * Transaction Data includes: details about payments to and from you and other details of products and services you have ordered or commissioned from us.

    * Technical Data includes: internet protocol (IP) address, your login data, browser type and version, time zone setting and geolocation, browser plug-in types and versions, operating system and platform and other technology on the devices you chose to use to access this website.

    * Profile Data includes: any username and password to access our systems, commissions, requests, or orders made by you, your interests, preferences, feedback, comments and survey responses.

    * Usage Data includes: information about how you use our site, products, informational content, and services.

    * Marketing and Communications Data includes: your chosen preferences in receiving marketing messages from us and any third parties disclosed to you and your communication preferences.

    * We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose to serve you better. Aggregated Data may be derived from your personal data but is not classified as personal data in law as this data does not directly or indirectly disclose your identity.

    Hill Web does not accrue any Special Categories of Personal Data about you or any information as to criminal convictions and offenses.

    How we use your personal data

    We make every effort to only use your personal data as pertains to the law. Most commonly, we will use your personal data in the following circumstances:

    Where we need to perform the contract services that we are about to enter into or have already entered into with you or with a Customer.

    Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override the same interests.

    Where we need to comply with a legal or regulatory obligation.

    Generally, we don't depend on consent as a legal basis for processing your personal data other than when sending you marketing or third-party direct marketing communications via email or text message. You have the right to withdraw consent to marketing communications at any time by contacting Hill Web Creations or by stating your preference to ‘unsubscribe’ in any communication you receive from us.

    Both benefits and risks in any auctioning process exist in paid search, notably, click fraud. We take commercially reasonable steps to monitor our paid ad placements so that don’t fall prey to the risks of click fraud and work to prevent it where we can possibly do so per client agreement.

    We do not rely on user-generated content (UGC) for creating our articles and posts. However, we do allow people to post their own reviews and comments in their own words. We do not endorse any person or brand that may have commented or be shown in a published image on our site, an off-site article, or in social media. Many times a photographer is unknown; we respect image copyrights and seek clearances when possible and within our knowledge per posted source requests.

    Some content or web applications, including advertisements, on the Website, are provided by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may by using cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you on our website. The information they collect may be related with your personal information or they may collect data, including personal information, about your online actions over time and across different websites and other online services. They may apply this information to afford you with interest-based (behavioral) advertising or other targeted content.

    We do not control any third parties’ tracking technologies engaged to help you or how they may be used. If you have any questions or comments about such advertisements or other targeted content, you should contact the responsible provider directly.


    If you choose not to provide personal information

    Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our business services). In such a scenario, we may have to cancel an order or service you have with us but we will notify you if this comes up.

    Overview of Your Rights under GDPR

    Under the GDPR, you have:
    * the right to request access to, deletion of or correction of, your personal data held by this site;
    * the right to complain to a supervisory authority;
    * be informed of what data processing is taking place;
    * the right to restrict processing;
    * the right to data portability;
    * object to the processing of your personal data;
    * rights with respect to automated decision-making and profiling.

    Definitions to Assist Your Understanding of the GDPR

    For the purposes of the Clauses:
    (a) 'personal data', 'special categories of data', 'process/processing', 'controller', 'processor', 'data subject' and 'supervisory authority' shall have the same meaning as in Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 on the protection of individuals with regard to the processing of personal data and on the free movement of such data; [If these Clauses are governed by a law which extends the protection of data protection laws to corporate persons, the words “except that, if these Clauses govern a transfer of data relating to identified or identifiable corporate (as well as natural) persons, the definition of "personal data" is expanded to include those data” are added.]
    (b) 'the data exporter' means the controller who transfers the personal data;
    (c) 'the data importer' means the processor who agrees to receive from the data exporter personal data intended for processing on his behalf after the transfer in accordance with his instructions and the terms of the Clauses and who is not subject to a third country's system ensuring adequate protection within the meaning of Article 25(1) of Directive 95/46/EC; [If these Clauses are not governed by the law of a Member State, the words "and who is not subject to a third country's system ensuring adequate protection within the meaning of Article 25(1) of Directive 95/46/EC" are deleted.]
    (d) 'the subprocessor' means any processor engaged by the data importer or by any other subprocessor of the data importer who agrees to receive from the data importer or from any other subprocessor of the data importer personal data exclusively intended for processing activities to be carried out on behalf of the data exporter after the transfer in accordance with his instructions, the terms of the Clauses and the terms of the written subcontract;
    (e) 'the applicable data protection law' means the legislation protecting the fundamental rights and freedoms of individuals and, in particular, their right to privacy with respect to the processing of personal data applicable to a data controller in the Member State in which the data exporter is established;
    (f) 'technical and organizational security measures' means those measures aimed at protecting personal data against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access, in particular where the processing involves the transmission of data over a network, and against all other unlawful forms of processing.

    To enforce any of your foregoing rights or if you have additional questions about Our Site or this Privacy Policy, please contact us using the details set out in below. Remember, you can use the controls we highlight in our updated policy to limit the information we collect about you or how we use it. You have the final word as to whether and how we process your personal data.

    We know that people who read our site place their trust in us and we will continue working to earn it. Feel free to email us your feedback at jeannie@hillwebcreations.com.

    Thank you for your trust and for partnering with Hill Web Creations!

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