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JSON Rich Snippets Schema Semantic SEO Structured Data

SEO Schema

How SEO Schema Helps Solve Disambiguation Schema markup can give websites advantages well beyond rich results by clarifying what you say and your content’s context. Schema markup is a great way to overcome brand and content ambiguity challenges by providing additional information and context for your entities. Where statements in your content could be taken one […]

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Artificial Intelligence Google JSON SEO Structured Data

Google Entity Search

Advanced SEO Tactics for Google Entity Search Application knowledge of how entities play a role in search engine results pages (SERPs) is a critical SEO skill. Learn how to use tools like the Google Cloud Natural Language API for Entity Analysis Understanding and optimizing for entities is no longer an option but a necessity for businesses […]

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Google JSON Schema Structured Data

Profile Page Schema for Organizations and People

Profile Page Schema for Organizations’ and People Profiles Google Search uses person and organization Profile Page markup to disambiguate similar creators and in features such as its Perspectives, Discussions, and Forums Search engines are better at understanding natural language. However, this schema type helps them match search results to searchers’ interest in knowing the people […]

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AdWords E-Commerce Google JSON Mobile Advertising Structured Data

Google Merchant Center Management

Google Merchant Center Management: How eCommerce Businesses Reach Shoppers via Rich Results Retailers can showcase their products for free and reach more targeted customers for free through professional Google Merchant Center feed management and rich results. Visual features are the highlights of Google Search results pages (SERPs) with which a buyer can interact. Winning these […]

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JSON Rich Snippets Schema Semantic Structured Data

Article Structured Data

How to Select the Best Article Schema Type Select from a few Article structure data types to best explain your web page and extended it with schema.org types and properties. Article schema data points help build a knowledge rich environment in your Web of Data. Correctly deployed extensible markup for maximum impact also helps your […]

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JSON Rich Snippets Schema Semantic SEO Structured Data

How to Avoid Schema Markup Drift

How to Avoid Schema Markup Drift A site schema.org ontology needs to be consistent to avoid risks of ineffective structured data implementation increase. Google structure data updates occur quite often. This is not under your control. Staying current may mean keeping your products findable or even helping you avoid a manual penalty. Creating high-quality content […]

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Google Machine Learning SEO Structured Data

Knowledge Graph Question Answering

What is Google’s Knowledge Graph Question Answer Feature? Knowledge graph question answering (KGQA) is taking a lot of real estate in search engine result pages (SERPs). Google’s Knowledge Graph question answering feature answers users’ queries without requiring them to click through to a website. Every search engine is hoping to return the best information based […]

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JSON Schema Semantic SEO Structured Data

Pros and Cons of Implementing Structured Data

Assessing the Pros and Cons of Structured Data Implementation In today’s era of the semantic web, understanding the pros and cons of implementing structured data is giving businesses a lead advantage. Many SEOs are passionate about the power of implementing structured data (SD) but need help with convincing executives to implement it. This article and […]

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Digital Marketing Google Rich Snippets Structured Data

Service-Based Business SERP Opportunities

How can Service-Based Businesses Sell on the SERP? Service business types tend to be in information-rich categories with many ways to show up on the SERP. Consumers ask a lot of questions to service-based business types. These are trust-based transactions that are often more complex because they involve multiple decision-makers. If you wonder why people […]

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JSON Schema Structured Data

Organization Schema

How to use Organization Schema Organization structured data lets businesses provide details about themselves to search engines in a way that machines can understand. Describing your organization and its content in this way enables machines to treat your web pages and site as a database. It’s not just about using organizational schema; it’s about knowing […]

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Structured Data

Overcoming Content Ambiguity and Disorganized Data

Overcoming Content Ambiguity and Disorganized Data With a Precise Strategy The more content you produce, and the more expansive your multi-dimensional data is, the more you need clear context and purpose for each content piece. Often search engines face a sparsity of clear related query matches. ‘Natural language’ research assists search engines in better managing […]

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Schema Structured Data

Author Schema Builds Author Authority

How Author Schema and Bio Pages Build Author Authority Google wants content publishers to remove doubt about who the author of an article is. Every search engine wants to be the trusted platform for searchers seeking correct information. This tasks them with how to discover trusted authors. Before most content marketing managers will add author […]

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JSON Schema Structured Data

How to add Local Business Schema

Step-by-Step Guide to Add Local Business Schema Markup Updated 9.26.2022 People constantly search for businesses and information related to their search query. Your business wants an appealing local business knowledge panel. If you are learning about the power of gaining rich results in Google SERPs, this essential type of schema markup will not only help […]

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Digital Marketing JSON Rich Snippets Schema Structured Data

Ecommerce Schema Markup Guide

Ecommerce Schema Markup Guide: How to Maximize Product Schema Updated 9.26.2022 Knowing how eCommerce schema markup types are used by search engines, and where to invest your efforts can be daunting. Product-rich results in immediate SERPs provide consumers with basic information about a specific product. People want immediacy: this includes informational tidbits like price, a […]

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JSON Rich Snippets Schema Structured Data

Essential Types of Schema Markups

How to Find the Most Important Schema Markup Types Updated 6.2.2023 Multiple types of schema help search engines understand and disambiguate what your content is about. In the 2020’s you need the help of machine learning so that your business and what you do is fully understand. Using a range of essential schema markup types […]

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Google JSON Rich Snippets Semantic Structured Data

How to use Google Dataset Search for Dataset Schema

Google Dataset Search: How to use Dataset Schema for Queries Updated 3.2.2023 With the expanding quantities of digital data, search marketing strategists face a growing need to make sense out of the data. Many advanced database applications are beginning to support Google Database Search. As well, SEO’s have new reports added to the Google Search […]

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Digital Marketing Semantic Structured Data

Search Marketing Strategies That Successfully Work with Site Redesign

How to Conduct Reputation Research According to Google Quality Raters Guidelines Trustworthy websites have typically done the work of reputation research. Having studied years of Google’s Quality Raters Guidelines, it’s noticeable that they continue to clarify what their examiners are to look for. The reputation of both the business entity and its content authors continues […]

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Digital Marketing Google Rich Snippets Schema Structured Data

Win Google SERP Clicks and New Customers

How to Win Google-owned SERP Clicks Updated 8.17.2023 Many who have adhered more to an “it’s always worked” search marketing plan are feeling the shakeup in new Google search results. Zero-click searches cause worry about losing clicks through to websites. Is Google the ideal place to connect with consumers? Even if you end up with […]

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Analytics E-Commerce JSON Machine Learning Structured Data

How to Conduct a Consumer Behavior Data Analysis

How to Conduct a Consumer Behavior Data Analysis to Inform Your Marketing Campaigns Updated 2.3.2023 Strengthen your community of shoppers with data sets that help to understand user behavioral dynamics at the SERP Level. Search engine marketers rely on datasets that model user behavior on a search engine results page (SERP) that captures click behavior, […]

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Artificial Intelligence Machine Learning Structured Data

How to Gain a Data Science Architecture to Rocket your Website

How to Structure Your Site Architecture like a Data Scientist Guru Every business needs an easy way to truly understand their web data, their products’ digital visibility, and how mobile site visitors engage.. Does that mean you have to hire a data scientist to ask the right questions from your data? Data Science architecture is […]

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SEO Structured Data

Indexing your Website Faster

Indexing your Website Faster with the Google Index Coverage Fixing Report Updated 2.6.2024 With Google improving our ability to use live testing for Technical SEO fixes, and its shortened wait time for re-crawling web pages submitted to be re-indexed, you can respond to user preferences faster. All four leading search engines, Google, Bing, Yahoo, and […]

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Rich Snippets Structured Data

Fact Check Schema Helps to Build Online Credibility

Schema 3.2 brought us the option to add new structured data in the form of fact-check reviews. When an individual either uses voice search or types a request for information on the Internet, search engines providing matches for the requested details, need options that are trustworthy. Adding fact check schema provides a SERP viewing that […]

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Google Schema Structured Data

Fix Product Markup to Avoid Google Manual Actions

How to Test & Fix Product Markup to Avoid Google Manual Actions Updated 1.26.2023 Web search is focused on product information extraction, personalized searches, and customized knowledge data mining techniques that leverage schema markup implementation. Having your product pages’ content understood by search engines is critical for better visibility in retail search engine results pages […]

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Schema SEO Structured Data

Industry Specific Schema Implementation Made Easy

Industry Specific Schema Implementation Made Easy Industry specific schema offers more visibility than you may think. Structure your pages with markup so that eyeballs will see it and users will click on your snippet results. This is good for SEO for multiple reasons. It is critical for search marketing professionals and business owners to review […]

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JSON Structured Data

Valid Image Size for JSON-LD Snippet Markup

PC and AMP Image Size for Valid JSON-LD Snippet Markup Updated 7.20.2021 This article will help you know how to choose the best image size for rich snippets that test with valid JSON code as well as basic best practices for images used in your web pages and posts. In a recent webmaster hangout, Google’s […]

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Google SEO Structured Data

Google Rich Cards Report to Gain Fully Enhanced Cards

Google Rich Cards Offer Visible Search Results for an Online Competitive Edge Updated 1.18.2022 To stand out search results competitively in both PC and Mobile Google Search, results enriched through rich snippets further attract the eye of the user through the visible image. Every business needs to innovate in order to stand out in search […]

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Semantic SEO Structured Data

Contextual Ontologies and Taxonomies Form the Base of Good UX Design

How Contextual Ontologies and Taxonomies Form the Base of Good UX Design Updated 1.29.2024 How to Build A Website UX Structure That Offers a Great Shopper’s Experience With the buzz of a new year coming, interface experts are revealing their predictions for the coming 12 months for web and mobile prototyping, techniques for maintaining taxonomies, […]

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SEO Structured Data

Why Indepth Articles with Long-Form Content are Winning Online

Why In-depth Articles with Long-Form Content are Winning Updated 2.1.2022 The effectiveness of in-depth content articles depends much on the context. The purpose of writing is to provoke thought, discussion, and actions that lead to online sales – not to preach or bore. Today, the insanely hugely successful in-depth articles are often those with a […]

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Schema SEO Structured Data

Google Releases New SEO Structured Data Markup

Google Releases New Structured Data Markup That Can Boost Your SEO Updated 9.8.2023 To Soar in Google search results today, You Need Structured Data SEO! The pace of updates within Google’s Structured Data indicates one clear message: usability and user experience matter. These both come first with a focus on how clear and accessible the […]

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Machine Learning Semantic SEO Structured Data

Structured Approach in Web Content Creation for User Conceptual Search

How to Use a Structured Approach in Web Content Creation for User Conceptual Search Updated 1.18.2022 Semantically structured web pages offering a structured approach to your content creation using Natural Language Processing for site optimization can benefit from predictive data and semantic search mapping to produce excellent results in user conceptual search. User conceptual search […]

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Digital Marketing Schema Semantic Structured Data

Benefits That Semantic Search Brings to Digital Marketing

How You Can Benefit From Semantic Search Updated 3.5.2023 Semantic enrichment gives data more meaning, making it more easily discoverable by both users and search engines. Semantic search is changing the way digital marketing should be performed; gain the benefits of semantic search today! Google means to be an “Answer Engine,” trying to provide those […]

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Audits Schema Structured Data

Schema Markup Website Audits

Schema Markup Website Audits Updated 8.21.2023 As our digital marketing services evolve more into the Semantic Web, we can help your business engaging Google Schema Mark-up data to improve your site’s visibility. By conducting a Schema Markup Audit, you can discover new ways to integrate website semantics and avoid penalties. Schema markup website audits can […]

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JSON Rich Snippets Schema Structured Data

How to Gain the Benefit of Snippets in Search Results

How to Gain the Visual Boost of Rich Snippets in Search Results Updated 2.21.2024 How does your business stand out to a crowd of shoppers? Learn how to enrich your sales efforts in search results by leveraging product data with structured schema. Get in front of potential client eyeballs with SEO tactics that have proven […]

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Google Schema Structured Data

Google Structured Data Updates Prepare SEO’s for the 2020’s

Updates to Google’s Structured Data Documentation Updated 11.3.2021 In essence, structured data markup paints a picture of your website’s content. Google structured data updates are not just for search engines. Schema implementation helps people find your business, while simultaneously, you gain the benefit of optimized content that viewers want and consume, eye-catching visual search results, […]