Online Reviews Establish Business Credibility
Businesses that have wrangled with how to manage reviews to establish business credibility are thrilled to learn that the process just became easier.
More and more online buyers are leaning on reviews to make their buying decisions. Positive and genuine reviews make your business stand out. First and foremost, the primary thing every business must do to garner great reviews is to deliver a superior customer experience. Many shoppers no longer trust ads, but they do trust people. And they look for what they say about you. What is said or referenced about you is critical in 2016. Your business reputation evolves over the years and consumers make more purchases from a name they trust.
It just got easier for business to build a reputation of trust with connections on Google Plus, which offers opportunities for digital lead generation. Google My Business is an umbrella that covers all its current Google products rolled under this one new entity. Serving as a hub for Google+, Google+ Local, and Google Places, the one-stop access combines them into one easily accessible platform for marketing businesses on Google and gleaning product reviews.
Online Reviews Separate out the Good Guys from the Bad Guys
Online reviews are useful for impact measurement and award top achievers. Everyone benefits when best performers are noted for the success they generate for clients and just how they make a difference. Reviews are very powerful when posted in the right way. They help others who are looking for someone or something impact-full and that provides a choice service or product more business can benefit from.
Oracle found in their 2011 Customer Experience Impact Report, that 86% of customers indicated a willingness to pay more for a better customer experience. We firmly believe in clear and honest efforts to gain reviews. Hard work is involved to obtain legitimate and effective good reviews – and the end results are worth it. Reviews help the next buyer feel confident that you are the right place to go for business – everyone becomes a winner.
Google Reviews Build Business Reputations
The release answers the need that small and medium businesses and local search expert have requested for years. The new one-stop access utilizes a nifty dashboard comprised of the icons we are all familiar with:, Local Maps, Google Plus, Google Places, Google Analytics, AdWords Express, YouTube, and favored Google Hangouts. Marketers also gain easy access for managing Reviews, Insights, and Multi-location Management. Its nicely compacted My Business interface offers a single account user the streamlined capacity to service up to 100 business locations.
While that may take a marketing whiz who can juggle a large number of businesses in spite of My Business’s embryo stage functionality, it is a pleasure to use for a half a dozen or so business locations. Business shouldn’t think that buying reputation credibility to the best way to succeed. Everyone appreciates business integrity and transparency when it comes to buyer experiences.
The new dashboard and bundled features simplify the complexity some businesses have found with the frequent updates in Google’s Places and Plus platforms. My Business is not intended to garner up expectations it will boost a business to the top of search rankings. CNN quoted Google Expert Jen Fitzpatrick as stating, “This isn’t meant to change or influence our search rankings in any way.”
Online reviews have are an influential source of information that has a critical impact on prospective buyer behavior, client loyalty, and the entire purchasing funnel. Stay current on the latest trends in online reviews if you need some inspiration to see why your local business should pay attention to your online reviews. Studies of reviews for online retail shops, on booking platforms, and in social marketing play a dominant role in purchasing decisions made by consumers.
How These Updates Make On-line Reviews More Credible:
* Anonymous on-line reviews are replaced with the legitimacy of reviews placed by real people and displaying their real name, as registered when their Google Plus account was created. Reviews will be listed for the public to read, require a Google Pus account and will be displayed on it.
* This protects legitimate business from competitor spamming by posting fabricated negative reviews. Google is protecting user authenticity and making it more difficult for unethical practices, which encourages integral business practices and lessons the unnecessary hours spent countering false and harmful reviews.
* Additionally, this reduces the ease individuals found to post a review under someone else’s name, thus adding credibility to the review system.
* In the past, a reviewer only needed a Gmail account. Needing a Google Plus profile going forward to create a review will let the world see who is saying what.
* Reviews can now be posted with a business name. By logging into a Business Google Plus page, reviews can be created for business partners and vendors and tagged with the Business name versus the individual’s name that creates the review.
* Track engagement with insights for Google+ business pages and posts.
* Access information on related Google Analytics accounts and YouTube channels.
How to Build Credibility for Your Business with Online Reviews
Whatever favorable or not, online reviews influence your position in search rankings. They do this by influencing trust.
– Be bold and ask
First, get over any hesitancy due to the risks of obtaining negative reviews. “By acknowledging the dissatisfaction, appropriately apologizing and offering to mend the situation publicly, you demonstrate that your business is handled professionally”, says Inman. Recent studies indicate that 70% of all online customers look to online reviews to make buying decisions. As a business, you also establish trust and credibility with both current and potential customers that need that extra confidence to pull the purchasing trigger.
– Create room for your reviewers to offer transparent comments
It is a good thing to relinquish tight control of on-line messaging that encompasses your business and personal brand. Consumers want to engage in real conversations and share their experiences with others on an open and non-threatening platform. The authenticity in these reviews can be your business’s chief asset, as long as you are equipped to participate graciously in the conversation. Making a mistake is human, owning it and taking steps to rebuild trust and please clients can be your long-term win. Business credibility has become everything in the digital world of marketing. Use these tips to establish trust and build credibility in business and embrace the process of gleaning reviews from your clients and business partners.
– Build trust through positive on-line reviews. Ultimately a huge component that influences your position in search rankings is trust.
If Google doesn’t trust your business due to poor reviews, no reviews, or exaggerating your awards or misstating your content, you simply will not reach a prime position in the search results. Search engines are evolving to be savvier at promoting the best possible websites. GoogleBot strives to ensure that every website on the first page can be trusted to provide the best user experience possible. Positive on-line reviews provide more reasons for consumers and Google to trust your business.
– Know how your number and quality of reviews stacks up next to your competitors.
Structured data markup for online reviews can result in rich snippets to show both your number of reviews and the quality of their ratings. If you don’t have this this also indicates your business needs to do more to increase your trust, reputation management, and in turn your page rankings.
– Create spaces online were reviews can post.
A significant percentage of shoppers look at reviews before making a decision online. Register at trusted directories that offer a digital space where your business can accept reviews, We suggest you begin with: Yelp, Trip Advisor, Google My Business, Angie’s List, and TrustPilot.
Top 3 Things Consumers Look for in Reviews
There are three primary things that consumers most look for while reading business reviews:
1. Whether or not that particular company is reliable
2. To what extent they are niche experts
3. What previous buyers say about how professionally they respond to consumer complaints and requests
If you are a local small businesses, you may not think that this applies as much. However, in reality, tending to involve more of an unknown factor, they may be perceived as less professional. Local search and on-line reviews as less professional. Local search and on-line reviews will help you compete better with a larger, well-known business. Many shoppers no longer trust ads, but they do trust people. And they look for what they say about you. What is said or referenced about you is critical in 2016. Your business reputation evolves over the years, and consumers make more purchases from a name they trust.
Request a Review from the Right Customers
One of the most underrated and underused tasks many businesses perform well is knowing how to ask boldly for a review. If you have already established personal, transparent communications with your clients, “the ask” will be more natural. Your clients may indeed love your product or service and are more than willing to be doing business with you. However, you’re still not forefront in their day; they are. They may be busy with running their own business; while you must work hard to grow your business. If you are eager to glean on-line reviews, become more comfortable with how to ask them.
Remember that not all reviews may be positive reviews – and that is what you need. To accomplish that, you need to be asking the correct customers. They are the clients who are benefiting the most from your product. In the end, the best reviews do more than flatter a product; rather, they clear state why the product is ideal for them and how they benefit.
“There is perhaps nothing more important to consumers than seeing the opinions of other consumers about the products and services they are thinking about spending their money on. About 90% of all consumers have read online reviews at some point in the time online.” – blog.aginto.com
“ Reviews are like word of mouth recommendations but have the added benefit of taking on a viral form of feedback that can virtually reach an audience that extends beyond a friend of a friend. Peer reviews help others make and solidify their purchasing decisions acting as a kind of marketing currency that is provided by your loyal fans.” – blueoceaninteractive.com
“SEO is a critical part of the research process, especially for long sales cycle products. People use search engines to create a list and then use them to collect opinions (reviews) and input and make decisions. 44% of online shopping begins by using a search engine.+ – BrightEdge
Reviews are a Core Part of Your Online Reputation Management
Your on-line reputation management is an essential job. The trust barometer others have for you can be a decisive factor in evaluating your business, and therefore, website’s quality. Google guidelines inform us that reputation is a core component of trust. Google judges site quality and a business’s integrity to do business well and whether or not what you state online is true. If you need help repairing negative reviews that impact your reputation, Orange Fox is a great company to contact.
In its help page for managing your online reputation, Google states: “Google search is often the first place people look for information that’s published about you.” Think of the increased amount of digital chatter that goes on. Today, people are twitting, commenting on social media, writing opinion based articles, friends and business associates tag you in photos, YouTube videos go up – and in the process a good dose of personal information goes public.
Social Media Powered Rating and Reviews
Social media sharing can be done in a transparent moment of sheer pleasure or frustration. “For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building reputation and bringing in career opportunities and monetary income,” says Wikipedia. Don’t underestimate social media–powered ratings and reviews. Know what is going on in your digital space; engage quickly and respond favorably to any form of review. That may range from thanking clients for a positive review to making it right if another consumer felt that your product fell short.
Google uses a “world-class sentiment analysis system”; just how or if it is being used as part of the ranking algorithm is unclear. Reviews need to be genuine and posted with the intent to voice a legitimate experience with a company or individual’s product or service. Prospective buyers are influenced to go ahead or step back from a purchase decision by how a previous buyer rated their experience.
Be Honest in the Realm of Reviews: Don’t Play Games for Rankings
A Google blog is titled quite clear: “Being bad to your customers is bad for business”. It talks about how they may “expose user reviews and ratings for various merchants alongside their results” Today that is easy to see as rich snippets reveal both the number of reviews and gold star ratings right in search engine result pages (SERPs).
Since there is new business and money to be made behind higher rankings, gaming reviews happens every single day. That is good cause for GoogleBot not to disclose more on how the underlying signals that build trust and online credibility happens. We do know that their data sources include scoping for reviews. It should already go without saying that being bad to customers is bad for business on Google. Good work deserves honest praise. That can be what your reviews are – contributing towards better search results that prove your excellence.
Businesses that offer a legitimate service and sought after products should certainly ensure that they have online reviews and that they’re positive ones.
3 Additional Articles That Reinforce the Value of Online Reviews
Create a sense of credibility for your business by learning more on how to stand out in search results with online reviews.
• Mintel: Seven in 10 Americans seek out opinions before making purchases – This article discusses how online reviews are relied on more often for consumers in the 25-34 age bracket. So if your target audience largely consists of this tech-savvy age group, it even more important that you build your on-line reviews. Also, worth of note is that most survey respondents age 18-54 concur that online reviews are key in their decision making process. –
• Zendesk Survey: 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews – Read this article to learn how customer service experiences that are put to print in a story format end widely circulated— especially negative reviews. I am not sure that it is the best reflection of human nature, but this survey states that “95% share bad experiences and 87% share good experiences with others.” This is why you need to be asking how you have performed after your service or product is used. Is it easy to request that if the response is excellent, as for an online review so that others can have the same great user experience.
• AdWeek: 81% of Shoppers Conduct Online Research Before Buying – Here is a rich article that posts a number of details around online reviews. 4 of my favorite are:
1. Eighty-one percent of all shoppers surveyed first preform online research before buying.
2. Sixty percent begin by using a search box when seeking the products they want to find.
3. Sixty-one percent will consume product reviews prior to going forward with any purchase.
4. Sixty-nine percent skip making a purchasing if reviews or social media comments indicate that returning a product would be a challenged process.
Go-ahead – Build On-line Reviews to Gain the Trust Your Business Deserves
No matter the platform used or method you choose to build up your on-line reviews, if you sell something, you need to build trust with consumers in order to obtain both new and repeat business. Retail transactions online can have less of a trust factor than when buying in-store or in-person. Yet more than ever shoppers are buying on the Internet. That increases the importance of build a strong business reputation with digital reviews. Excellent rapport with customers will help you become known as “the place to buy” in your niche. Customer reviews and endorsements from others are extremely valuable. Reviews can be some of your websites best content. Many times you might say the same thing, but when it comes from a consumer, naturally, its more trusted.