Category Archives: AdWords

Mobile Advertising Checklist: Better CTR & Conversion Rates

Moving to a mobile-first marketing focus is helping search experts to build proper bids in Google’s Money Machine, AdWords. Learn how to operate very targeted mobile marketing campaigns by evaluating your ad copy, landing pages and CTR. In the last five years, mobile marketing and in-app advertising have been successful in the forms of digital […]

Apply Machine Learning Insights to PPC Multi-touch Attribution Models

Applying Machine Learning to Multi-Touch Attribution Models Your new media marketing planner may well incorporate machine learning to optimize multi-touch attribution models used in PPC advertising in 2019. Tomorrow’s successful digital marketing agencies more likely will be those that can leverage data and apply insights from machine learning to optimize multi-touch attribution models. The insights […]

Why Combining Earned SEO and Paid Search Team Efforts Pays

Benefits of Combining Earned SEO and Paid Search If your site has deep success in earned SEO and your approach to paid search seemed isolated from it, both should share the same focus – solutions found in search that match user intent. We find at least 5 reasons why your business should consider running a […]

How to Leverage Google Ads & Ad Extensions to Engage Mobile Buyers

Tips to Leverage Google Ads & Ad Extensions to Entice Mobile Buyers With the rise of the mobile-first world in paid search and organic search, “mobile marketing secrets” that are truly effective PPC optimization gems are highly sought after. Tips for using Google Ad Extensions to reach mobile buyers: With the huge popularity of mobile […]

Redesigning AdWords for Advertising to the Mobile-first World

New Google AdWords Design will favor Mobile Advertising Mobile is the hot topic in eCommerce sales right now – because it works so effectively to reach the most buyers. At the Google Performance Summit, the big news for AdWords account managers centered on statistics like, “Every year there are trillions of searches on Google.com and […]

Google Innovations for Text and Display Ads Across Devices

New Google Innovations for Text and Display Ads Across Devices During the Google Performance Summit held earlier today, Google formally announced the biggest update to the ad creatives since AdWords paid search marketing was first offered over 15 years ago. You now have more ways to encourage customers to engage your business. Both Google’s experience […]

How Google Paid Search Marketing Reaches More Digital Shoppers

How to Use Google Paid Search Marketing to Reach More Digital Shoppers By using Google sponsored Ads, you can drive highly targeted traffic to your website. If you know how to compete in the midst of change, pay-per-click advertising can be a cost-effective way to grow your business online. We have now hit the 3-month […]

10 Advanced AdWords Tips for Remarketing Campaigns

Creative AdWords Remarketing Campaign Tips for Advanced Marketers With AdWords managed adverting, you have to work deeper to discover the real gems. Remarketing involves an ongoing process of testing and campaign optimization. Be heard by the right audience to maximize remarketing campaigns. It provides timely touch points to drive the right customers to the right […]

How to Double AdWords Conversion Rates and Business

How to Double AdWords Conversion Rates and Business Learn why you’re pursuing conversion rate optimization incorrectly if it is not bringing you extra business! Your AdWords campaign may be driven by a goal to generate leads, retarget to past site visitors, or to sell eCommerce products; in every scenario, you most likely have a competitor […]

Ad Targeting Boosts Google Paid Search Ads

Ad Targeting Boosts Google Paid Search Ads AdWords digital marketing encompasses fascinating ways to gain rich data for ad targeting options so businesses can laser-target the exact consumer you want to reach. If you believe you should have higher conversion levels from your PPC advertising, your ads may be serving up to too broad an […]

How AdWords Profit-driven Marketing Works

How AdWords Profit-driven Marketing Works All businesses spending advertising dollars on AdWords share typically interested in one goal: Profit. That needs a profit-driven marketer who knows what the goal actually looks like, your profits now, what profits can be, and how to optimize your AdWords campaign(s) to get there. Marketers must strike a balance between […]

New AdWords Features for PPC Advertising

New AdWords Features for PPC Advertising Learn the latest strategies for how to win more conversions with Google Marketing Options The primary goal of most paid search campaigns is to drive lead conversions and customers. Optimize your Google AdWords account with the newly added features made available recently to make this more often the case […]

16 Effective AdWords Optimization Tips to Start Advertising

16 Effective AdWords Optimization Tips for Beginners to Jump Into PPC Increasing your conversion rates is possible with our 16 effective AdWords optimization tips for beginners. You may be able to maximize the digital visibility of your marketing, double your AdWords conversion rates, and drive more qualified customers to your website without increasing costs. Win […]

7 Top New Features in Google AdWords Editor

7 Top New Features in Google AdWords Editor V1 There are several advantages for mobile advertisers using paid search to can quickly get used to the new interface in Google AdWords Editor. AdWords Editor will update to support upgraded URLs. Noteworthy in new version, AdWords Editor can replace text both in final URLs and final […]

Privacy Preference Center

    Consent Management

    Understanding GDPR Compliance

    Our approach: We have always treated your data and your privacy with respect and are committed to doing so ongoing. We hold that increased transparency and more mindful consideration of what data is collected and why will benefit the industry overall. We welcome updating our site in ways that encourage better transparency that site visitors what and seek to build long-term and trusted relationships.

    Seeking to be compliant with the new GDPR requirements, we have updated this Privacy Policy and how we use personal data to meet the most recent guidance from the Information Commissioner’s Office (ICO).

    The data types that we collect about you

    * Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

    We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

    * Identity Data includes: first name, last name, username or similar identifier, title, photos or other images.

    * Contact Data includes: billing address, delivery address, email address and telephone numbers, and any social media accounts used to contact us.

    * Financial Data: At this time we do not take online payments. Which means that your financial data such as bank account and payment card details are not recorded or stored.

    * Transaction Data includes: details about payments to and from you and other details of products and services you have ordered or commissioned from us.

    * Technical Data includes: internet protocol (IP) address, your login data, browser type and version, time zone setting and geolocation, browser plug-in types and versions, operating system and platform and other technology on the devices you chose to use to access this website.

    * Profile Data includes: any username and password to access our systems, commissions, requests, or orders made by you, your interests, preferences, feedback, comments and survey responses.

    * Usage Data includes: information about how you use our site, products, informational content, and services.

    * Marketing and Communications Data includes: your chosen preferences in receiving marketing messages from us and any third parties disclosed to you and your communication preferences.

    * We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose to serve you better. Aggregated Data may be derived from your personal data but is not classified as personal data in law as this data does not directly or indirectly disclose your identity.

    Hill Web does not accrue any Special Categories of Personal Data about you or any information as to criminal convictions and offenses.

    How we use your personal data

    We make every effort to only use your personal data as pertains to the law. Most commonly, we will use your personal data in the following circumstances:

    Where we need to perform the contract services that we are about to enter into or have already entered into with you or with a Customer.

    Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override the same interests.

    Where we need to comply with a legal or regulatory obligation.

    Generally, we don't depend on consent as a legal basis for processing your personal data other than when sending you marketing or third-party direct marketing communications via email or text message. You have the right to withdraw consent to marketing communications at any time by contacting Hill Web Creations or by stating your preference to ‘unsubscribe’ in any communication you receive from us.

    Both benefits and risks in any auctioning process exist in paid search, notably, click fraud. We take commercially reasonable steps to monitor our paid ad placements so that don’t fall prey to the risks of click fraud and work to prevent it where we can possibly do so per client agreement.

    We do not rely on user-generated content (UGC) for creating our articles and posts. However, we do allow people to post their own reviews and comments in their own words. We do not endorse any person or brand that may have commented or be shown in a published image on our site, an off-site article, or in social media. Many times a photographer is unknown; we respect image copyrights and seek clearances when possible and within our knowledge per posted source requests.

    Some content or web applications, including advertisements, on the Website, are provided by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may by using cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you on our website. The information they collect may be related with your personal information or they may collect data, including personal information, about your online actions over time and across different websites and other online services. They may apply this information to afford you with interest-based (behavioral) advertising or other targeted content.

    We do not control any third parties’ tracking technologies engaged to help you or how they may be used. If you have any questions or comments about such advertisements or other targeted content, you should contact the responsible provider directly.


    If you choose not to provide personal information

    Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our business services). In such a scenario, we may have to cancel an order or service you have with us but we will notify you if this comes up.

    Overview of Your Rights under GDPR

    Under the GDPR, you have:
    * the right to request access to, deletion of or correction of, your personal data held by this site;
    * the right to complain to a supervisory authority;
    * be informed of what data processing is taking place;
    * the right to restrict processing;
    * the right to data portability;
    * object to the processing of your personal data;
    * rights with respect to automated decision-making and profiling.

    Definitions to Assist Your Understanding of the GDPR

    For the purposes of the Clauses:
    (a) 'personal data', 'special categories of data', 'process/processing', 'controller', 'processor', 'data subject' and 'supervisory authority' shall have the same meaning as in Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 on the protection of individuals with regard to the processing of personal data and on the free movement of such data; [If these Clauses are governed by a law which extends the protection of data protection laws to corporate persons, the words “except that, if these Clauses govern a transfer of data relating to identified or identifiable corporate (as well as natural) persons, the definition of "personal data" is expanded to include those data” are added.]
    (b) 'the data exporter' means the controller who transfers the personal data;
    (c) 'the data importer' means the processor who agrees to receive from the data exporter personal data intended for processing on his behalf after the transfer in accordance with his instructions and the terms of the Clauses and who is not subject to a third country's system ensuring adequate protection within the meaning of Article 25(1) of Directive 95/46/EC; [If these Clauses are not governed by the law of a Member State, the words "and who is not subject to a third country's system ensuring adequate protection within the meaning of Article 25(1) of Directive 95/46/EC" are deleted.]
    (d) 'the subprocessor' means any processor engaged by the data importer or by any other subprocessor of the data importer who agrees to receive from the data importer or from any other subprocessor of the data importer personal data exclusively intended for processing activities to be carried out on behalf of the data exporter after the transfer in accordance with his instructions, the terms of the Clauses and the terms of the written subcontract;
    (e) 'the applicable data protection law' means the legislation protecting the fundamental rights and freedoms of individuals and, in particular, their right to privacy with respect to the processing of personal data applicable to a data controller in the Member State in which the data exporter is established;
    (f) 'technical and organizational security measures' means those measures aimed at protecting personal data against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access, in particular where the processing involves the transmission of data over a network, and against all other unlawful forms of processing.

    To enforce any of your foregoing rights or if you have additional questions about Our Site or this Privacy Policy, please contact us using the details set out in below. Remember, you can use the controls we highlight in our updated policy to limit the information we collect about you or how we use it. You have the final word as to whether and how we process your personal data.

    We know that people who read our site place their trust in us and we will continue working to earn it. Feel free to email us your feedback at jeannie@hillwebcreations.com.

    Thank you for your trust and for partnering with Hill Web Creations!

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