AdWords Archives - Hill Web Creations: Digital Marketing, SEM, SEO

mobile marketing focus is helping search experts to build proper bids in Google's Money Machine, AdWords

Mobile Advertising Checklist: Better CTR & Conversion Rates

June 19, 2018

Moving to a mobile-first marketing focus is helping search experts to build proper bids in Google’s Money Machine, AdWords. Learn how to operate very targeted mobile marketing campaigns by evaluating…

Google Image Guidelines, AMP Rules, and Structured Data Images

October 25, 2017

Jeannie Hill

AdWords, Mobile Advertising, SEO

New Google Image Guidelines, AMP Rules, and Adding Structured Data Images The chief goal of all advertising is to help the individual viewing it to be able to quickly recognize…

Apply Machine Learning Insights to PPC Multi-touch Attribution Models

December 31, 2016

Jeannie Hill

AdWords, Digital Marketing, Machine Learning

Applying Machine Learning to Multi-Touch Attribution Models Your new media marketing planner may well incorporate machine learning to optimize multi-touch attribution models used in PPC advertising in 2019. Tomorrow’s successful…

5 Benefits when Paid and Earned Search Teams collaborate

Why Combining Earned SEO and Paid Search Team Efforts Pays

July 28, 2016

Jeannie Hill

AdWords, Digital Marketing, SEO

No Comments

Benefits of Combining Earned SEO and Paid Search If your site has deep success in earned SEO and your approach to paid search seemed isolated from it, both should share…

Tips for using Google Ad Extensions to reach mobile buyers

How to Leverage Google Ads & Ad Extensions to Engage Mobile Buyers

July 7, 2016

Jeannie Hill

AdWords, Mobile Advertising

Tips to Leverage Google Ads & Ad Extensions to Entice Mobile Buyers With the rise of the mobile-first world in paid search and organic search, “mobile marketing secrets” that are…

Redesigning AdWords for Advertising to the Mobile-first World

June 6, 2016

Jeannie Hill

AdWords, Mobile Advertising

No Comments

New Google AdWords Design will favor Mobile Advertising Mobile is the hot topic in eCommerce sales right now – because it works so effectively to reach the most buyers. At…

Mobile display ads help customers engage your business

Google Innovations for Text and Display Ads Across Devices

May 24, 2016

Jeannie Hill

AdWords, Digital Marketing, Mobile Advertising

No Comments

New Google Innovations for Text and Display Ads Across Devices During the Google Performance Summit held earlier today, Google formally announced the biggest update to the ad creatives since AdWords…

Search queries indicating buyer intent produce Google Sponsored Ads

How Google Paid Search Marketing Reaches More Digital Shoppers

May 17, 2016

Jeannie Hill

AdWords, Digital Marketing

No Comments

How to Use Google Paid Search Marketing to Reach More Digital Shoppers By using Google sponsored Ads, you can drive highly targeted traffic to your website. If you know how…

10 Advanced AdWords Tips for Remarketing Campaigns

April 4, 2016

Jeannie Hill

AdWords

No Comments

Creative AdWords Remarketing Campaign Tips for Advanced Marketers With AdWords managed adverting, you have to work deeper to discover the real gems. Remarketing involves an ongoing process of testing and…

How to Double AdWords Conversion Rates and Business

March 21, 2016

Jeannie Hill

AdWords, E-Commerce

No Comments

How to Double AdWords Conversion Rates and Business Learn why you’re pursuing conversion rate optimization incorrectly if it is not bringing you extra business! Your AdWords campaign may be driven…

Ad Targeting Boosts Google Paid Search Ads

March 9, 2016

Jeannie Hill

AdWords

No Comments

Ad Targeting Boosts Google Paid Search Ads AdWords digital marketing encompasses fascinating ways to gain rich data for ad targeting options so businesses can laser-target the exact consumer you want…

How AdWords Profit-driven Marketing Works

March 4, 2016

Jeannie Hill

AdWords

No Comments

How AdWords Profit-driven Marketing Works All businesses spending advertising dollars on AdWords share typically interested in one goal: Profit. That needs a profit-driven marketer who knows what the goal actually…

New AdWords Features for PPC Advertising

February 8, 2016

Jeannie Hill

AdWords, Digital Marketing, E-Commerce, Google

No Comments

New AdWords Features for PPC Advertising Learn the latest strategies for how to win more conversions with Google Marketing Options The primary goal of most paid search campaigns is to…

16 top AdWords Optimization Tips for Beginners and Marketers looking for a refresher

16 Effective AdWords Optimization Tips to Start Advertising

December 7, 2015

Jeannie Hill

AdWords, Digital Marketing, E-Commerce

No Comments

16 Effective AdWords Optimization Tips for Beginners to Jump Into PPC Increasing your conversion rates is possible with our 16 effective AdWords optimization tips for beginners. You may be able…

6 Top New Features in Google Adwords Editor 11.2

7 Top New Features in Google AdWords Editor v1

June 29, 2015

Jeannie Hill

AdWords, Digital Marketing, E-Commerce

No Comments

7 Top New Features in Google AdWords Editor V1 There are several advantages for mobile advertisers using paid search to can quickly get used to the new interface in Google…