AdWords

AdWords, Mobile Advertising, SEO

New Google Image Guidelines, AMP Rules, and Adding Structured Data Images The chief goal of all advertising is to help the individual viewing it to be able to quickly recognize and align with the product or brand being offered. Today there is more to consider than just the standard website image size. Users gravitate to…

Applying Machine Learning to Optimize PPC Multi-Touch Attribution Models

Apply Machine Learning Insights to PPC Multi-touch Attribution Models

December 31, 2016

AdWords, Digital Marketing, Machine Learning

Applying Machine Learning to Multi-Touch Attribution Models Your new media marketing planner may well incorporate machine learning to optimize multi-touch attribution models used in PPC advertising in 2017. Tomorrow’s successful digital marketing agencies more likely will be those that can leverage data and apply insights from machine learning to optimize multi-touch attribution models. The insights…

5 Benefits when Paid and Earned Search Teams collaborate

Why Combining Earned SEO and Paid Search Team Efforts Pays

July 28, 2016

AdWords, Digital Marketing, SEO

Benefits of Combining Earned SEO and Paid Search If you site has deep success in earned SEO and your approach to paid search seemed isolated from it, both should share the same focus – solutions found in search that match user intent. We find at least 5 reasons why your business should consider running a…

Tips for using Google Ad Extensions to reach mobile buyers

How to Leverage Google Ads & Ad Extensions to Engage Mobile Buyers

July 7, 2016

AdWords, Mobile Advertising

Tips to Leverage Google Ads & Ad Extensions to Entice Mobile Buyers With the rise of the mobile-first world in paid search and organic search, “mobile marketing secrets” that are truly effective PPC optimization gems are highly sought after. Tips for using Google Ad Extensions to reach mobile buyers: With the huge popularity of mobile…

Redesigning AdWords for Advertising to Mobile-first World

Redesigning AdWords for Advertising to the Mobile-first World

June 6, 2016

AdWords, Mobile Advertising

New Google AdWords Design will favor Mobile Advertising Mobile is the hot topic in eCommerce sales right now – because it works so effectively to reach the most buyers. At the Google Performance Summit 2016, the big news for AdWords account managers centered on statistics like, “Every year there are trillions of searches on Google.com…

Mobile display ads help customers engage your business

Google Innovations for Text and Display Ads Across Devices

May 24, 2016

AdWords, Digital Marketing, Mobile Advertising

New Google Innovations for Text and Display Ads Across Devices During the Google Performance Summit held earlier today, Google formally announced the biggest update to the ad creatives since AdWords paid search marketing was first offered over 15 years ago. You now have more ways to encourage customers to engage your business. Both Google’s experience…

Search queries indicating buyer intent produce Google Sponsored Ads

How Google Paid Search Marketing Reaches More Digital Shoppers

May 17, 2016

AdWords, Digital Marketing

How to Use Google Paid Search Marketing to Reach More Digital Shoppers By using Google sponsored Ads, you can drive highly targeted traffic to your website. If you know how to compete in the midst of change, pay-per-click advertising can be a cost-effective way to grow your business online. We have now hit the 3-month…

10 Advanced AdWords Tips for Remarketing Campaigns

April 4, 2016

Creative AdWords Remarketing Campaign Tips for Advanced Marketers With AdWords managed adverting, you have to work deeper to discover the real gems. Remarketing involves an ongoing process of testing and campaign optimization. Be heard by the right audience to maximize remarketing campaigns. It provides timely touch points to drive the right customers to the right…

How to Double AdWords Conversion Rates and Business

March 21, 2016

How to Double AdWords Conversion Rates and Business Learn why you’re pursuing conversion rate optimization incorrectly if it is not bringing you extra business! Your AdWords campaign may be driven by a goal to generate leads, retarget to past site visitors, or to sell eCommerce products; in every scenario, you most likely have a competitor…

Ad Targeting Boosts Google Paid Search Ads

March 9, 2016

Ad Targeting Boosts Google Paid Search Ads AdWords digital marketing encompasses fascinating ways to gain rich data for ad targeting options so businesses can laser-target the exact consumer you want to reach. If you believe you should have higher conversion levels from your PPC advertising, your ads may be serving up to too broad an…

How AdWords Profit-driven Marketing Works

March 4, 2016

How AdWords Profit-driven Marketing Works All businesses spending advertising dollars on AdWords share typically interested in one goal: Profit. That needs a profit-driven marketer who knows what the goal actually looks like, your profits now, what profits can be, and how to optimize your AdWords campaign(s) to get there. Marketers must strike a balance between…

New AdWords Features for PPC Advertising

February 8, 2016

New AdWords Features for PPC Advertising Learn the latest strategies for how to win more conversions with Google Marketing Options The primary goal of most paid search campaigns is to drive lead conversions and customers. Optimize your Google AdWords account with the newly added features made available recently to make this more often the case…

16 top AdWords Optimization Tips for Beginners and Marketers looking for a refresher

16 Effective AdWords Optimization Tips to Start Advertising

December 7, 2015

16 Effective AdWords Optimization Tips for Beginners to Jump Into PPC Increasing your conversion rates is possible with our 16 effective AdWords optimization tips for beginners. You may be able to maximize the digital visibility of your marketing, double your AdWords conversion rates, and drive more qualified customers to your website without increasing costs. Win…

6 Top New Features in Google Adwords Editor 11.2

7 Top New Features in Google Adwords Editor 11.2

June 29, 2015

AdWords, Digital Marketing, E-Commerce