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Analytics E-Commerce JSON Machine Learning Structured Data

How to Conduct a Consumer Behavior Data Analysis

How to Conduct a Consumer Behavior Data Analysis to Inform Your Marketing Campaigns Strengthen your community of shoppers with data sets that help to understand user behavioral dynamics at the SERP Level. Search engine marketers rely on datasets that model user behavior on a SERP that captures click behavior, consumer attention depth, and user satisfaction […]

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Machine Learning Structured Data

How to Gain a Data Science Architecture to Rocket your Website

How to Structure Your Site Architecture like a Data Scientist Guru Every business needs an easy way to truly understand their web data and mobile site visitors, but does that mean you have to hire a data scientist to ask the right questions from your data? Data Science architecture is bringing ideas together that transforms […]

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Artificial Intelligence Machine Learning SEO

Conduct Deep Learning Optimization to Meet User Intent

How to Conduct Deep Learning Optimization to Meet User Intent To align with where search trends in deep learning, start by having a user-focused approach to what should be on your web pages. Artificial Intelligence and deep learning are quickly changing how industries like healthcare and financial services are successful in the online space. Deep […]

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AdWords Digital Marketing Machine Learning

Apply Machine Learning Insights to PPC Multi-touch Attribution Models

Applying Machine Learning to Multi-Touch Attribution Models Your new media marketing planner may well incorporate machine learning to optimize multi-touch attribution models used in PPC advertising in 2019. Tomorrow’s successful digital marketing agencies more likely will be those that can leverage data and apply insights from machine learning to optimize multi-touch attribution models. The insights […]

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Google Machine Learning

John Giannandrea New Head of Google Search Machine Learning

Ben Gomes Assumes Role Leading Google Search After two years of being the executive leading Google’s search and artificial intelligence units, John Giannandrea’s role will now be shared by two executives: Jeff Dean, the co-founder of Google Brain, one of the company’s AI research arms. Google’s major Deep Mind AI purchase for $600 million in […]