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E-Commerce Google

How to add Google My Business Products

How to Add Google My Business Products The Google My Business Product Editor permits retailers to boost product visibility and thereby drive consumer engagement. Consumers will view a display in search results that are curated for a merchant’s known products on the Business Profile Products tab on mobile, and the Product Overview module on desktops. […]

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Audits Google SEO

How to Optimize for Google Core Web Vitals

How to Prepare for the Core Web Vitals Rollout Upated 10.15.2021 Fixing poor user experiences on a business’s site has moved to the top of many priority lists. One thing we know already is that Google plans to use and build on its new Google Search Console Core Web Vitals Report. It’s meant to help […]

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Analytics Google SEO

New Search Console Insights

How to Use New Google Search Console Insights Google is introducing new Search Console Insights via beta; it is live for some website for beta testing. What are the new Search Console Insights meant for? They are generated with the intent to increase an understanding of how audiences discover their site’s content from a Google […]

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Digital Marketing Google Medical Search Reviews

Google Business Profile Updates for Healthcare Sites

How to keep Healthcare Google Business Listings Updated Updated 8.13.2021 At a time when the volume of medical searches is exploding, people need to quickly find the right medical providers in their geo-locations. Your Google Business Listing updates help you stay in customers’ minds and are a key part of a strong local search marketing […]

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Artificial Intelligence Google Machine Learning Semantic

What is BERT SEO and Natural Language Processing?

Due to BERT, Natural Language Processing (NLP) is the new must-have ingredient in every mobile SEO campaign. You may have heard the proverb “your words determine your destiny”. Likewise, in Search Marketing, how we use words on a page matters. Google’s BERT offers insights on its organization of search results. It illustrates how the relationship […]

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Google JSON Rich Snippets Schema

People Also Ask Boxes and Related Questions

How to Get in People Also Ask Boxes and Related Questions “People Also Ask” and it’s Related Questions are occupying significant space in Google SERP real estate. Search engines are actually answer machines. Google no longer is sending the same volume of traffic to websites. It’s now seeking to answer the questions that people have […]

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Digital Marketing E-Commerce Google

How Visual Search Trends Impact Your Business

Trends in How Consumers Shop Using Visual Search Updated 11.17.2021 Visual Search has become the growing trend of flexible and modular assets used to support commerce experiences. Visual search trends are shaping how consumers find products and information. When people want to explore a topic, they are turning to image search for it. The images […]

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E-Commerce Google JSON Mobile Advertising

Google’s Evolving Product Carousel Featured Snippet

How to Get into Product Carousel Search Results Updated 8.26.2021 The SERP (Search Engine Results Page) is a revolutionary, user-serving dynamic space that showcases vast collections of product entities and their relationship connections. Users have numerous ways to filter and refine their shopping for products to gain the answer that they are seeking. These search […]

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Google JSON Rich Snippets Semantic Structured Data

How to use Google Dataset Search for Dataset Schema

Google Dataset Search: How to use Dataset Schema for Queries Updated 3.3.2021 With the expanding quantities of digital data, search marketing strategists face a growing need to make sense out of the data. Many advanced database applications are beginning to support Google Database Search. As well, SEO’s have new reports added to the Google Search […]

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Digital Marketing Google Rich Snippets Schema Structured Data

Win Google SERP Clicks and New Customers

How to Win Google-owned SERP Clicks Updated 9.30.2021 Many who have adhered more to an “it’s always worked” search marketing plan are feeling the shakeup in new Google search results. Zero-click searches cause worry about losing clicks through to websites. Is Google the ideal place to connect with consumers? Even if you end up with […]

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Google Mobile Advertising SEO

How to Gain Google Local Pack SERP Features

How to Get Your Website in the Google Maps Local Pack Your business can gain more visibility in Google Maps search results by following the basic strategies of local pack optimization. Getting your company featured in Google’s local 3-pack, Google Snack Pack, or Google Maps Pack may improve the number of your store visits, sales, […]

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Digital Marketing E-Commerce Google

Create Google Posts to Win More Clicks and Sales

How to create Google Posts and Schedule Them to Win Clicks and Sales A recent and exciting development for your Google My Business Listing is Google’s new Posts feature. This helps Google My Business users to better manage what information is added in your SERP sidebar. And here we mean going well past the location, […]

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Google Rich Snippets

The Transition to Google’s Answer Engine

How to Use Google’s Question and Answer Feature The Transition to the Google Answer Engine: People using the Internet want to find answers to their questions as fast as possible. When trying to sell your products, it’s critical to prepare for prospective buyer questions. Google answer engine optimization is revolutionizing search. Users want the answer, […]

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Google Mobile Advertising SEO Voice Search

Google Assistant Directory Page Setup for Personalized Search

How to Personalize your Google Assistant Directory Page Updated 6.24.2021 With the rise of voice search, personalizing your own Google Assistant Directory Page and early adoption of this structured-data powered content is allowing publishers to claim their brand new Google Actions page in the Assistant directory. Given the exploding number of ways to use the […]

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Digital Marketing Google SEO

Google Maps Marketing to Promote Your Business

How to Use Google Maps Marketing to Promote Your Minneapolis Business Updated 8.19.2021 Learn how to create a powerful Google Maps Marketing Strategy and use it in your marketing arsenal. From optimizing your Google My Business Listing to adding compelling images, business promotions, and responding to client reviews, you can boost sales. Start with location-rich […]

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Google Mobile Advertising

Google News Feed Propagates From User Search History

Google Improves Personalized Mobile Search by Updating its News Feed Updated 7.19.2021 Underneath the mobile search bar, a stream of news cards specific to personal interests will be displayed. Personalized Google news is taking a new step forward as the company rolls out its redesigned Google News Feed, which is initially prepared for Android and […]

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Google Schema Structured Data

Fix Product Markup to Avoid Google Manual Actions

How to Test & Fix Product Markup to Avoid Google Manual Actions Web search is focused on product information extraction, personalized searches, and customized knowledge data mining techniques that leverage schema markup implementation. Having your product pages’ content understood by search engines is critical for better visibility in retail search engine results pages (SERPs). The […]

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Google SEO Structured Data

Google Rich Cards Report to Gain Fully Enhanced Cards

Google Rich Cards Offer Visible Search Results for an Online Competitive Edge To stand out search results competitively in both PC and Mobile Google Search, results enriched through rich snippets further attract the eye of the user through the visible image. Every business needs to innovate in order to stand out in search results and […]

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Artificial Intelligence Google SEO

Cloud Market and Artificial Intelligence Shape Search Trends

How the Google Cloud Market and Artificial Intelligence are Shaping Search Trends Updated 9.23.2020 Small businesses may be balking at what SEO means as they prepare budget plans for next year. Gain knowledge as to what happenings in the cloud market and AI are most likely to shape which marketing strategies will be successful in […]

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Google SEO

Optimize Your GMB Listing to Gain Increased Traffic

How to Create a Google Business Listing that Increases Local In-Store Foot Traffic Updated 10.6.2021 Your Google My Business Listing (GMB) is a core aspect of local search optimization and is a key business growth driver. Google offers this opportunity free of charge; you just need it set up correctly and monitor it for opportunities […]

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Google Mobile Advertising

Google AMP Offers Best Mobile Page Speed

Faster Mobile Page Speed and Load Time is the Essence of Accelerated Mobile Pages Both young and seasoned mobile shoppers have high expectations today for a fast and quality mobile experience. We live in a mobile-first world where mobile page speed is key! Mobile users are looking for a great user experience – which starts […]

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Google Mobile Advertising SEO

What is Google Now and How to Use Google Now Cards

What is Google Now and How to Use Google Now Cards to get in Front of Internet Buyers? Google Now is the mind-reading personal assistant created for iOS and Android users; its latest updates may just transform it into the perfect smartphone and an ideal way to reach digital shoppers. “Google Now is one of […]

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Google Medical Search SEO

Medical Search Technology Relies on Google Alphabet and Big Data

Medical Search Technology Relies on Google Alphabet and Big Data The U.S. is learning more as to how artificial intelligence technologies such as machine learning play a major role in shaping daily life; apparently Google regards searches around medical symptoms as significant. Engagement of medical search technology is rapidly expanding, as is new forms of […]

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Google Link Building

John Mueller Talks about links Website Ranking Factors

John Mueller: Links and Website Ranking Factors Updated 7.29.2020 Links are a means of transportation to your web pages. There is much talk about the role of backlinks in SEO. This article will look at how to establish a successful long-term link building strategy – and the reasons why getting it right matters. Without an […]

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Google SEO

Google Search Console’s Top Beginner SEO Tools

How to Use the Google Search Console to Complete SEO Tasks Updated August 10, 2021 Is Your Website Highly Optimized to Welcome Visitors with Open Arms? The Google Search Console is provided to businesses free and has a wealth of tools that help decipher site ranking updates. Most SEO and SEM professionals have a whole […]

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E-Commerce Google Reviews

How to Manage Google Business Reviews

Improved Ways to Manage Google Business Reviews Last Updated: 10.21.2021 Mobile ease in Getting Google Business Reviews: As digital expands its reach, users are depending on personal reviews that boost business credibility more often when making buying decisions. Explosive technology advances are reshaping digital marketing. Especially, as e-Commerce website owners and marketers, we recognize that […]

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Google SEO

Guide to SEO Google Ranking Changes and 15 Search Strategies

A Guide to SEO Google Ranking Factors for Digital Marketing Success Updated 7.19.2021 The ultimate goal of all SEO efforts is to generate online leads and make money. It is important to understand how Google crawls a website, and decides to rank its content. What’s Your SEO strategy to Keep Up in Google Search Amidst […]

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Analytics Google

Internet Users Privacy Impacts Google Analytics Not-Set

Internet Users Privacy Impacts Google Analytics Not-Set Data You may have heard the clamor by numerous Minneapolis digital experts and nation SEO’s who found a larger portion of their data shift to “not set” in Google Analytics Search Engine Optimization Report. User Privacy Choices Drives Increase in Google Analytics not set. Responding to Internet user […]

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Analytics Google SEO

Google Analytics Search Engine Optimization Reports

Google Analytics Search Engine Optimization Reports for SEM Experts Currently the Google My Business Insights Report lack key behavioral targeting capabilities. We turn to Google Analytics for data that’s critical for SEO personalization on AMP pages. Whether your business opts for the free or paid version, the Search Engine Optimization (SEO) reports available in Google […]

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Google SEO

How Google Crawls Your Website and Indexes

How Google Crawls your Website’s AMP pages, JavaScript and AJAX Last updated: March 6, 2021 A huge “step” forward in how Google “crawls” Ajax content! Google is the best in the world at crawling content within JavaScript and AJAX. However, they are still perfecting it. Do you find it’s a battleground getting your site crawled? […]

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AdWords Digital Marketing E-Commerce Google

New AdWords Features for PPC Advertising

New AdWords Features for PPC Advertising Learn the latest strategies for how to win more conversions with Google Marketing Options The primary goal of most paid search campaigns is to drive lead conversions and customers. Optimize your Google AdWords account with the newly added features made available recently to make this more often the case […]

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Google Machine Learning

John Giannandrea New Head of Google Search Machine Learning

Ben Gomes Assumes Role Leading Google Search After two years of being the executive leading Google’s search and artificial intelligence units, Google is demonstrating agile marketing. John Giannandrea’s role will now be shared by two executives: Jeff Dean, the co-founder of Google Brain, one of the company’s AI research arms. Google’s major Deep Mind AI […]

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Google

Google Algorithm Updates Impact SEO Tactics

Google Algorithm Updates Impact SEO Tactics Updated 11.17.2021 Google’s next algorithm update is more about “them” and less about “you”. The search giant recognizes that when marketing shouts about the business itself, it isn’t as user friendly. Marketers are closing watching for the latest Google Algorithm updates to Panda. What we do know, is that […]

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Google Schema Structured Data

Google Structured Data Updates Prepare SEO’s for the 2020’s

Updated 11.3.2021 In essence, structured data markup paints a picture of your website’s content. Google structured data updates are not just for search engines. Schema implementation helps people find your business, while simultaneously, you gain the benefit of optimized content that viewers want and consume, eye-catching visual search results, and increased your click-through rate. Structured […]

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Analytics Google

How to Leverage Predictive Analytics for Qualified Leads

How to Leverage Predictive Analytics for Qualified Leads Updated 6.24.2021 Don’t be left lost in a world of spinning predictive data. Learn how Predictive Analytics can be integrated into your lead generation strategies for increased sales. This article is meant to help you know how predictive analytics stir up leads and what you can do […]

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Google Semantic SEO

Predictive Search Can Match Search Queries to User Intent

How Google Predictive Search Answers What Internet Users Want Updated 7.19.2021 Connect with Internet Users of any age, anywhere & anytime of day. Search Engine Result Pages (SERPs) predicted by computer algorithms based on searches from previous users, offer better answers to Internet search queries. GoogleBot continually gets even smarter when resolving both paid PPC […]

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Google Schema SEO

Benefits of Google Knowledge Graph and SERPs Featured Snippets

Impact of Google Knowledge Graph and Featured Snippets in SERPs Updated 8.30.2021 Google’s latest SERP enhancements are commonly known as “SERP features”. They not only present facts and the now-omnipresent answer boxes which answer a search query directly in the SERPs but also encompass a wide range of enhancements, rich elements in the Google Knowledge […]

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Artificial Intelligence Google

New Google Panda 4.1 Update Explained by John Mueller

Google Panda Updates Dominate World of SEO News John Mueller Explains the Google Panda Algorithm Change Important changes have been made with Panda, and it affects how Google utilizes it going forward. Google’s and John Mueller and Gary Illyes are great at responding to such chatter on the subject on Twitter and Google hangouts. The […]

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Google

Utilize the Best Features of Google Plus

How to Take Advantage of the Best Features of Google Plus Updated December 6, 2019 By simply creating a Google+ profile, businesses have been able to claim additional control over their information on Google Plus. Today if you search for “what happened to Google Plus?” and a clear story emerges. We are informed that “Google […]