Schema Archives - Hill Web Creations: Digital Marketing, PPC, SEM, SEO

How to Add Structured Data Markup to Retail AMP Pages for best PPC Performance"

Schema Enhanced Retail AMP Pages for Best PPC Performance

March 7, 2018

E-Commerce, JSON, Mobile Advertising, Schema, SEO

How to Prepare your Retail AMP Pages for Top PPC Performance Are you still trying to sell your wares from the back of a pickup truck? Or have you advanced your mobile marketing strategies to AMP pages and to leveraging AdWords profitably to show up where most buyers are? Are you wondering why AMP eCommerce…

Review Structured Data Markup, AggregateRatings, & Critic Reviews

How to Markup Reviews, AggregateRatings, & Critic Reviews in Schema Business Review Markup

May 4, 2017

Jeannie Hill

Reviews, Schema

No Comments

Valid Review Structured Data Markup, AggregateRatings, and Critic Reviews Review structured data markup may well be the most powerful type of schema, according to the results we monitor. However, use this form of markup with prudence; it demands a high level of accuracy. “Review Metadata” or schema helps search engines understand webpage data in a…

Fix Product Markup to Avoid Google Manual Actions

March 25, 2017

Jeannie Hill

Google, Schema, Structured Data

No Comments

How to Test & Fix Product Markup to Avoid Google Manual Actions Web search today is focused on product information extraction, personalized searches, and customized knowledge data mining techniques that leverage schema markup implementation for better visibility in search engine results pages (SERPs). Google may deem incorrectly implemented markup as an effort to mislead site…

Industry Specific Schema Implementation Made Easy

February 6, 2017

Jeannie Hill

Schema, SEO, Structured Data

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Industry Specific Schema Implementation Made Easy Industry specific schema offers more visibility than you may think. Structure your pages with markup so that eyeballs will see it and users will click on your snippet results. This is good for SEO for multiple reasons. It is critical for search marketing professionals and business owners to review…

Google Releases New SEO Structured Data Markup

November 25, 2016

Jeannie Hill

Schema, SEO, Structured Data

No Comments

Google Releases New Structured Data Markup That Can Boost Your SEO To Soar in Search Results Today You Need Structured Data SEO! The release of Google’s Structured Data Pages update on January 13 indicates one clear message: usability and user experience come first with a focus on how clear and accessible the main content of…

Using e-Commerce microdata and JSON-LD markup improves online sales

Using Ecommerce Microdata or JSON-LD Markup Improves Online Sales

November 8, 2016

Jeannie Hill

JSON, Schema

Essential Ecommerce Schema Useful for Shopping Carts How to Gain e-Commerce success in 2017 If your site has a shopping cart or you sell online in the mobile world, prepare your website for e-commerce sales in advance. Read our tips on how to optimize your AdWords account and site’s content to be SEO-friendly with the…

Schema Markup Website Audits

March 11, 2016

Jeannie Hill

Audits, Schema

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Schema Markup Website Audits As our Minneapolis digital marketing services evolve more into the Semantic Web, we can help your business engaging Google Schema Mark-up data to improve your site’s visibility. By conducting a Schema Markup Audit, you can discover new ways to integrate website semantics and avoid penalties. Schema markup website audits can bring…

How to Gain the Benefit of Snippets in Search Results

February 8, 2016

Jeannie Hill

Rich Snippets, Schema

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How to Gain the Visual Boost of Rich Snippets in Search Results How does your business stand out to a crowd of shoppers? Learn how to enrich your sales efforts in search results by leveraging product data with structured schema. Move in front of potential client eyeballs with SEO tactics that have proven results. Metadata…

Google Structured Data Update in the Search Console

January 18, 2016

Jeannie Hill

Google, Schema, Structured Data

No Comments

Google Structured Data Update in Search Console Structured Data Markup Paints a Picture of Your Website’s Content. This structured data update is not just for search engines. If done correctly, your business will gain the benefits of optimized and more attractive search results and increase your click-through rate. Structured snippets are meant to help provide…

Benefits of Google Knowledge Graph and SERPs Featured Snippets

May 2, 2015

Jeannie Hill

Google, Schema, SEO

No Comments

Impact of Google Knowledge Graph and SERPs Featured Snippets Google’s latest SERP enhancements, commonly known as “SERP features,” not only include the now-omnipresent answer boxes which answer a search query directly in the SERPs but also encompass a wide range of enhancements, rich elements in the Google Knowledge Graph. After discovering that many bloggers, online…