Machine Learning (ML) is used to create trends that help machines comprehend data and make judgments driven by data. ML algorithms use the web of data to learn, adapt, recommend, and draw inferences. Embedded machine learning is a growing trend in 2023 that opens up a whole new world of possibilities.
Creating and Using Google Gemini Gems By Jeannie Hill | Updated 10.16.2026 Google Gems are a feature that streamlines workloads once created. Google transitioned Gems into the open SKILL.md-compatible Gemini skills system. Gemini Skills provide emerging chat shortcuts and Gemini Spark agent capabilities into a unified library. The shift supports portable, open-standard components. We explore […]
Tips for Optimizing Content for AI Overviews By Jeannie M. Hill | Updated October 13, 2026 Learn which AI Overviews (AIOs) are worth targeting and how to earn citations as search evolves from lexical matching to generative synthesis. AI Overviews represent Google’s fundamental integration of generative AI directly into search engine results pages (SERPs). Websites […]
What is Google’s Knowledge Graph Question Answer Feature? Knowledge graph question answering (KGQA) is taking a lot of real estate in search engine result pages (SERPs). Google’s Knowledge Graph question answering feature answers users’ queries without requiring them to click through to a website. Every search engine is hoping to return the best information based […]
What is Semantic Search & Why It Matters for SEO By Jeannie Hill | Updated 2.7.2026 Businesses can provide more value to their target audience’s needs by using modern semantic search techniques. Based on my 15+ years of SEO data analysis, this article intends to help businesses transition from keyword-centric to intent-centric marketing. Table of […]
Understanding Searches Better Using BERT, MUM, and NLP Due to BERT, Natural Language Processing (NLP) is the new must-have ingredient in every mobile SEO campaign. You may have heard the proverb “your words determine your destiny”. Likewise, in Search Marketing, how we use words on a page matters. Google’s BERT offers insights on its organization […]
How to Conduct a Consumer Behavior Data Analysis to Inform Your Marketing Campaigns Updated 2.3.2023 Strengthen your community of shoppers with data sets that help to understand user behavioral dynamics at the SERP Level. Search engine marketers rely on datasets that model user behavior on a search engine results page (SERP) that captures click behavior, […]
How to Structure Your Site Architecture like a Data Scientist Guru Every business needs an easy way to truly understand their web data, their products’ digital visibility, and how mobile site visitors engage.. Does that mean you have to hire a data scientist to ask the right questions from your data? Data Science architecture is […]
How to Conduct Deep Learning Optimization to Meet User Intent Updated 7.16.2025 To align with where search trends in deep learning, start by having a user-focused approach to what should be on your web pages. Artificial Intelligence and deep learning are quickly changing how industries like healthcare and financial services are successful in the online […]
Applying Machine Learning to Multi-Touch Attribution Models Updated 1.2.2023 Your new media marketing planner may well incorporate machine learning to optimize multi-touch attribution models used in PPC advertising for the 2020s. Tomorrow’s successful digital marketing agencies more likely will be those that can leverage data and apply insights from machine learning to optimize multi-touch attribution […]
How to Use a Structured Approach in Web Content Creation for User Conceptual Search By Jeannie M. Hill | Updated 10.10.2026 Semantically structured web pages offering a structured approach to your content creation using Natural Language Processing for site optimization can benefit from predictive data and semantic search mapping to produce excellent results in user […]
Ben Gomes Assumes Role Leading Google Search After two years of being the executive leading Google’s search and artificial intelligence units, Google is demonstrating agile marketing. John Giannandrea’s role will now be shared by two executives: Jeff Dean, the co-founder of Google Brain, one of the company’s AI research arms. Google’s major Deep Mind AI […]